Hey! Ladies and gentlemen, when you change your mobile phone, will you also be entangled?
Performance beasts? A photo artifact? Or is it the brand belief that people love and hate?
Today, let's talk about the "fan economy" behind this mobile phone brand, and see Apple, Huawei, Xiaomi, who is the true love in the hearts of users!
Recently, the big guy of Questmobile released a heavyweight report - "2023 China Mobile Internet Annual Report", which hides a lot of little secrets about our phone replacement habits. Digital Chinese New Year Challenge According to this fresh and hot data, Apple continues to sit on the highest brand loyalty, with more than half (52.).8%) still chose to stay in their home camp when they were renewed, although it was down from last year.
And the leader of our domestic brands, Xiaomi, with a user retention rate of nearly half (49%), stands out in the Android camp, which is undoubtedly a beautiful leap for Xiaomi on the road of product innovation and brand upgrading.
Huawei, on the other hand, has shown an astonishing level of loyalty, with its user loyalty from 29 percent last year3% soared to 34 this year1%, which is inseparable from the return of Huawei's 5G flagship, as well as the patient waiting and support of a group of loyal pollen.
Let's take a look at OPPO and vivo, although the overall ranking is slightly inferior, their performance in user circulation can not be ignored, and they have become the second choice of many users who change phones.
So the question is, where did the users who decided to "change jobs" go?
The data reveals an interesting trend: in addition to most of the Apple users who stay behind, there are also many ** to Huawei;
Huawei, on the other hand, is like a powerful magnetic field, attracting users from multiple brands, including Apple. In addition, OPPO has also shown a strong attraction in attracting users from other brands.
Overall, while Apple still maintains a high level of user loyalty, Huawei and Xiaomi are gradually closing the gap at a steady pace, showing strong competitiveness.
In this loyalty war for mobile phone brands, brands are trying to improve their own strength to attract more users to "die-hard".
So have you found yourself in these data? Will you stay on your ground the next time you switch phones, or will you be brave enough to try a new brand? Feel free to leave a message to share your views!