Lei Jun's words are conclusive! Xiaomi surpassed Huawei and Apple to become China's No. 1 mobile phone brand!
In early 2018, Lei Jun told all Xiaomi employees at an annual meeting that he would regain his position as the leader of the Chinese market within 10 quarters.
What is Lei Jun bragging? Because after a sluggish performance in 2015 and a decline in performance in 2016, Xiaomi's performance rebounded in 2017, with a growth rate of 6371%。
Lei Jun said that it is very difficult for mobile phone manufacturers in crisis to revive themselves, but Xiaomi has done it, so he believes that next time Xiaomi will be able to regain its strength and become China's No. 1 brand.
Has Xiaomi caught up? But that's not the case. Huawei's 40 percent market share in the Chinese market has already surpassed it.
In addition, in addition to Xiaomi, brands such as OPPO and vivo are also booming in China.
In the second quarter of 2021, Xiaomi's global sales surpassed Apple and became the world's second largest brand, but in the domestic market, it has never been able to reach the top.
Despite this, it seems that Xiaomi will be able to achieve this goal by 2023, which is the bold statement released by Lei Jun 6 years ago.
According to BCI data, the number of activations of Xiaomi phones in December 2023 is 348090,000 units, an increase of 25 over the same period of the previous year8%, accounting for 16With a market share of 5%, it finally defeated the five major brands such as Apple, Huawei, Honor, OPPO, and Vivo to become the leader in the Chinese market.
Huawei had a strong performance for the month, growing by 592%, but because of its low base, it has very little equipment sales, only 14%, only 294110,000 units.
Although this number is only 1 month, Xiaomi is moving towards the target and has once again achieved its best performance since 2015.
This time, why is Xiaomi doing so well? Of course, this is also because Xiaomi 14 is a high-end model, which attracts a large number of customers, and the low-end model is Redmi, in the thousand-yuan machine market, Redmi is very cost-effective and very competitive.
Yes, although Xiaomi won the first place in the domestic market in December last year, it still maintained the second position in the fourth quarter. In fiscal year 2023, its Chinese market will still rank fifth.
Of course, it is also necessary to mention the sales of Xiaomi mobile phones in the world, and in 2023, the total sales of Xiaomi mobile phones will reach 14.6 billion units, ranking third in the world; The Chinese market is about 40 million units, accounting for 28%; The Indian market was about 25 million units, accounting for 17%; about 25 million in Europe, accounting for 17%; The rest of the overseas market was about 5.6 million units, accounting for 38%.