Hidden in the snow for 4 years, costing 100 million, the pre sale box office was zero, and the Hong

Mondo Entertainment Updated on 2024-02-07

The 2024 Spring Festival stalls are undoubtedly magical. There is no heavy industry special effects blockbuster, and comedy films dominate the world, which means that this year's Spring Festival blockbusters completely rely on the box office appeal of actors, which also causes the three blockbusters with the strongest star lineup to occupy the top three at the box office after the pre-sale opens.

Break 3100 million, the Spring Festival pre-sale box office Shen Teng overwhelmed the crowd, and the lowest one was only 4040,000. This year's Spring Festival blockbuster can be described as a double day of joy and sorrow. As of 23 o'clock on February 6, the total pre-sale box office of 8 new films in the Spring Festival file exceeded 3100 million. Among them, Shen Teng's "Flying Life 2" broke 80.69 million pre-sales and continued to maintain the lead, Jia Ling's "Hot and Hot" pre-sales broke 76.48 million, followed closely by Zhang Yimou's "Article 20" box office as high as 72 million, ranking third in the pre-sale box office list.

It can be seen that the total pre-sale box office of the top three Spring Festival stalls is approaching 2300 million. If you add the 44.3 million pre-sale box office of the fourth-place "Bear Infested: Reversal of Time and Space", the total pre-sale box office of the top four is 2600 million, it can be seen that the remaining 4 new films have not even drunk soup.

At present, the pre-sale of "Huang Pi: God of Wealth Cat", which ranks first in the pre-sale box office list, is only 4040,000. The pre-sale of the penultimate "Eight Rings: Canopy Nether" is only 2660,000, Andy Lau and Ning Hao, "Mr. Red Carpet" was directly overtaken by "Bear Infested", and the pre-sale box office grew extremely slowly after breaking through 21 million. I can only sigh that the comedies represented by Shen Teng in this year's Spring Festival have stunned the movies of other genres. But the worst thing in the Spring Festival file is not "Huang Pi: God of Wealth Cat from the Sky", but "Breaking the War", which has zero pre-sales.

Xue Deng Chao insisted on being released during the Spring Festival, and it cost 100 million yuan to hide in the snow for 4 years, and the pre-sale was zero, and this Hong Kong film was stunned. Why do you say that this year's Spring Festival file is very magical, because there is a new film that will be released on February 16, that is, on the seventh day of the Lunar New Year. It is said that it is a new film for the Spring Festival, but the seventh day of the Lunar New Year is already the last day of the Spring Festival holiday, and many people have already embarked on the road to return.

is as strong as Deng Chao, who has also suffered such losses. "Chinese Ping Pong: The Jedi Strikes Back" in 2023 took 3With a production of 500 million, Deng Chao is bound to change the audience's doubts about his directorial ability. In recent years, the filmmakers have often spent money to ensure the number of films, but usually they can keep the first two days of the Spring Festival, and "Chinese Ping Pong: The Jedi Strikes Back", which wants to win by word of mouth, actually chose to be released on the third day of the Lunar New Year. does not spend money to keep the film, and at the same time avoids the first two days of the most competitive schedule, relying on quality to take the lead.

But the result makes people laugh and cry, the movie did get more than 10% of the film schedule, in the face of the super popularity of "Man Jianghong" and "The Wandering Earth 2", "Chinese Ping Pong: The Jedi Strikes Back" has no discussion at all, and the attendance rate is extremely low. The box office on the first day was less than 30 million, and after two days of persistence, the film was withdrawn and was released on February 17, with a final box office of 100 million. Become the box office of the year in 2023**.

With this lesson, it is really incomprehensible that "Breaking the War" still has to learn from Deng Chao to be released during the Spring Festival. According to the movie information, the movie was launched in 2019 and finished in 2020, and then it was hidden for 4 years for unknown reasons, until the Spring Festival was airborne in 2024, and the movie was written and directed by Peng Fa, as the editor of "Infernal Affairs", Peng Fa transformed into a director and filmed "Hell", "Escape" and "Fengyun 2" have a mediocre box office reputation. In the past two years, he has even transformed to shoot the Internet University, and the works of the Internet University such as "Exorcism" have not passed. "Breaking the War" is the largest film produced by Peng Fa, according to online reports, the film cost 100 million yuan to produce, and invited nearly 20 stars such as Wu Zhenyu, Ren Dahua, Lin Xue, Cheng Yuanyuan, Tang Wenlong, etc.

Very little information has been revealed about the film at the moment. It probably tells the story of a self-proclaimed savior's high-IQ criminal and ** confrontation, the savior mainly uses lynching to adjudicate social scum, which has triggered a series of turmoil and discussions.

The whole story is very similar to "Assassination Storm" starring Louis Koo in 2023. However, Louis Koo's film cost is higher, the star lineup is stronger, and the final box office is only more than 80 million, which can't help but worry about the box office prospects of "Breaking the War" in the Spring Festival. Up to now, when other Spring Festival blockbusters are playing triumphant, the proportion of pre-sale box office and first-day pre-rehearsal films of "Breaking War" is zero. The filmmaker should be struggling with whether to withdraw the file.

"Breaking the War" is the only Hong Kong film in the 2024 Spring Festival, whether it is a box office fiasco or the final withdrawal, it is not good news for Hong Kong films in 2024, plus Jackie Chan's "Legend", Stephen Chow's "Mermaid 2" does not dare to go to the Spring Festival file, maybe Hong Kong films are really going to completely lose the Spring Festival, the most important schedule of the year.

You must know that the mainland Spring Festival stalls were single-handedly laid by Hong Kong superstars such as Jackie Chan and Stephen Chow. Hong Kong films may have to think carefully about what to do next.

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