Because of the three-cylinder powertrain, the sales of the Nissan X-Trail plummeted. We do not deny that it is because Nissan's "confidence" is relatively sufficient, but from an objective and rational point of view, in fact, Nissan has not taken it lightly at the technical level, but it ignores the three-cylinder "wind review" in China, and this courage to face the criticism is indeed admirable.
Speaking of the "culprit" VC-Turbo three-cylinder engine that caused the sales of Nissan X-Trail to "uproar"**, in fact, this engine is an engine that is in line with the Atkinson duty cycle in the true sense. This engine took 20 years of research and development from the beginning of the project to the completion of the project, and finally achieved an arbitrary compression ratio switch between 8:1 and 14:1, striking a balance between performance and combustion efficiency. Who would have thought that a small 1The 5T three-cylinder engine can burst out 204 horsepower, with a peak torque of 300 Nm, and the comprehensive fuel consumption under the NEDC condition is only 58L 100km, the comprehensive performance actually has a high point of interest.
However, no matter how big the VC-Turbo is in the Chinese market, it can't take much advantage (limited by the cost of research and development, the three-cylinder X-Trail is not much preferential as of today, and some areas give 1.).30,000 cash offer), then give up decisively. In order to maintain market share, Nissan decided to "resurrect" the previous generation of X-Trail models, but this old X-Trail model called "Glory Edition" was not sold in Dongfeng Nissan, but placed in Zhengzhou Nissan.
It's a pity that the market failed to follow the wishes of the manufacturer, and the sales of the old X-Trail that entered Zhengzhou Nissan were not good. At the same time, seeing that the attention of the three-cylinder X-Trail in the market is getting lower and lower, Nissan finally made up its mind, similar to the marketing strategy of Sylphy, X-Trail ushered in the classic model in China. At present, there are two classic versions of X-Trail on sale, with a guide price of 18930,000 yuan 19280,000 yuan, corresponding to 20L two-wheel drive Zhilian Comfort Edition and 20L two-wheel drive Zhilian Premium Edition. From the point of view of **, this wave of operation of the manufacturer can be described as "no half sincerity", but according to the feedback of car buyers who have recently bought a car, it is known that the X-Trail classic model has a considerable discount in some areas, reaching 530,000 yuan.
According to this discount, the 2023 Nissan X-Trail Classic Edition 2The price of the naked car of the 0L two-wheel drive Zhilian Comfort Edition has been reduced to 1360,000 yuan, plus purchase tax, commercial insurance and other expenses, the landing ** is about 15About 30,000 yuan. Judging from this **, do you think the return of the Nissan X-Trail classic model can become a "continuation of life" after the decline in X-Trail sales?
Nissan X-Trail Classic Edition's product power:
In fact, there is a reason why the Nissan X-Trail does not sell, and the answer is very simple, that is, it is simply "expensive". Now after the discount, compared with the domestic compact SUV, even the classic version of the 20L two-wheel drive Zhilian Comfort Edition, as the lowest configuration model, is still a little expensive, in front of the main new energy, intelligent, economical, comfortable, high-configuration domestic SUV, there is no competitive advantage. However, a product like the Nissan X-Trail Classic also has a prominent selling point, which is that it is smooth and economical, and at the same time, it is spacious and comfortable.
As for the interior and configuration, these two are actually two "fatal" shortcomings for the X-Trail classic. Look at the interior first, the X-Trail classic version continues the interior layout of the previous generation model, the wrap-around cockpit is decorated with a large area of gray interior materials, only the parts that are easy to contact with the body and line of sight are covered with soft materials, and the instrument adopts a traditional combined design, and there are more physical buttons and knobs in the center console area, so the overall sense of grade of the interior is not outstanding.
In terms of configuration, taking the comfort version as an example, the new car provides 17-inch rims, lane departure warning, parallel assist, front side airbags, tire pressure display, 360° panoramic image, panoramic sunroof, intelligent remote control key, front keyless entry, built-in dash cam, electric adjustment for the main driver, 9-inch central control screen, GPS navigation, 4G car networking, voice recognition control, 6-speaker audio, daytime running lights, automatic dual-zone air conditioning and other configurations. In terms of configuration, the X-Trail classic version has reached the configuration level of Honda CR-V and Toyota R**4 Rongfang high-end models, but in terms of intelligent configuration, there are not many bright spots.
Conclusion
In the final analysis, the reason for the poor sales of Nissan X-Trail is because the product power cannot keep up with the times, which I believe everyone knows. And because there is really no way to compare with domestic SUVs of the same level in terms of configuration, even if the classic version of the car now has a good discount, sitting in the car is like a car a few years ago, and the sense of cheapness is higher. Of course, if ** can be put lower, there is still a chance to sell more than 10,000 per month, after all, no matter what, most user groups are still willing to believe in the Nissan brand.