With the increasing penetration rate of new energy, some traditional internal combustion engine brands are constantly transforming into the field of new energy. However, for performance sports car brands, the overall action can be relatively slow. After all, large-displacement high-performance engines have become absolute luxury.
But after all, new energy is the main direction of the future, so some high-performance brands have begun to accelerate the transformation of new energy, such as the legendary British sports car Lotus.
As a classic brand of the world's sports cars, Lamborghini recently released its new energy product line plan. At present, Lamborghini's products are still in the world of large-displacement engines, but as early as 2021, Lamborghini has announced that it will start its own electrification process. And in 2023, it will launch its first electrified HPEV model, the Revuelto.
The Urus will also be available in a hybrid version this year, while Lamborghini will also launch a model to replace the Huracán, which will also be built in an HPEV version. In the long run, Lamborghini will launch its first all-electric model in 2028 and its first all-electric SUV in 2029.
For Lamborghini, the transformation of electrification is not very urgent, especially since Lamborghini itself is not a brand that needs sales and profitability to prove itself, and within the Volkswagen Group, Lamborghini is more like a totem. However, under the changes of the times, as a somewhat stubborn high-performance brand, Lamborghini has firmly embarked on the road of new energy.
Therefore, Lamborghini is now very clear that it is to fully renew its supercars, SUVs and even GT models with a 2+2 layout that may be available in the future. This is a new field for Lamborghini, but also a new challenge, in the era of the internal combustion engine everyone's gap, suddenly erased by electrification, even if you have an unparalleled advantage in the era of the internal combustion engine, in the new energy era you have to start from scratch.
Of course, you can also see the advantages of Lotus in electrification, especially the high-performance brand, which still has strong advantages in chassis tuning, power dynamics design, etc., and I believe that Lamborghini will also maintain its own brand tonality and technical advantages, bringing us a new era of new energy Italian bull.