As soon as the Lunar New Year passed, I believe that everyone has not yet recovered from the atmosphere of the New Year, and when the spirit of going to work has not been fully raised, it was awakened by BYD's "heavy punch" at the beginning of the year. What's going on? Originally, the BYD Qin PLUS DM-i Champion Edition, which was in the main sales range of about 100,000, was suddenly going to be discontinued, and then there was a Qin PLUS DM-i Glory Edition, and the starting price was directly reduced to 7980,000 yuan. You know, this ** has overturned the foundation of many best-selling joint venture fuel vehicles, such as the "hero" classic version of the Nissan Sylphy car series has been relying on the landing price of about 80,000 yuan at the terminal to rank the sales list "Continuation of life", and now the Qin Plus DM-i Glory Edition has dropped to the 80,000 range, coupled with the continuation of the purchase tax-free policy, it is undoubtedly a head-on fight that will end directly.
Of course, I think a lot of people are like me, about 7980,000 yuan, this ** is full of doubts. I want to ask, under this **, has the configuration shrunk? What are the advantages compared with other mainstream joint venture brand cars? Is this car only suitable for online car-hailing? Regarding these issues, I think there will be topics that you are concerned about in the following content.
Many people don't believe that BYD can still make money by putting the Qin Plus DM-i so low, but that's the way it is. In fact, as early as December 2023, the cost of power batteries, which accounts for more than half of the production cost of new energy vehicles, is at least two-thirds, which means that the "cost of battery replacement for electric vehicles" that people were worried about is also declining wildly.
In addition, after the decline of battery raw materials, in fact, many new energy vehicle companies dare not directly reduce the price with Qin PLUS DM-i. Why? Because the sales volume is completely incomparable, take the BYD Qin PLUS DM-i as an example, more than 390,000 units will be sold in 2023, with an average monthly sales of 330,000 units, more than the sales of rivals Changan Qiyuan A05 and Geely Galaxy L6 combined, and the visibility on the road is also very high. As the so-called "small profits but quick turnover", on the basis of market share, Qin PLUS DM-i can share the cost through the sales advantage, and it can also give consumers a more people-friendly and down-to-earth **.
It is worth mentioning that the Qin Plus DM-i is sold so cheaply, which does not mean that joint venture brands such as Volkswagen, Nissan, and Toyota can also reduce the ** of plug-in hybrid sedans to less than 100,000. Because BYD now includes batteries, electronic control systems, parking radars, reversing images, motors, engines, power distribution devices and other accessories are self-produced and sold, its own ** chain can better control production costs, and this is an advantage that Toyota, Honda and other joint venture brands do not have.
In addition, the scale effect and the advantages of the whole industry chain also provide BYD with a stable and sustainable resource supply, in the Qin PLUS DM-i Glory Edition body, we can see the familiar 1The 5L Xiaoyun plug-in hybrid system, as well as the functional Dilink car machine system, and the appearance and interior design of this car are also relatively mature, which has been recognized by young consumer groups in the market.
And more critically, in 7980,000 yuan This entry-level version of the Qin PLUS DM-i Glory Edition model, many of the configurations that everyone cares about are equipped. For example, keyless entry, mobile NFC key, rear parking radar, reversing camera, 101-inch central control screen, front warning force limit seat belt, full LED light source, automatic headlights, 16-inch wheels, automatic parking, front side airbags, keyless entry, front and rear integrated side air curtains, vehicle remote control, intelligent power-on, rear seats 4 6 proportional reclining, imitation leather seats, Dilink 40 intelligent networking, OTA upgrade, hill start control system, etc. From the perspective of configuration, such a functional configuration performance is more pragmatic, and takes care of a certain face demand, for home use, it is okay, and it feels worth it.
In addition, if you compare the Volkswagen Lavida and Nissan Sylphy of the same level, I think the BYD Qin plus dm-i glory version of this car is indeed ahead in terms of configuration, but if you have to point out some shortcomings, I think it is the lack of active braking function, after all, in terms of safety performance, in fact, Qin plus dm-i glory version does not have too obvious shortcomings, but the increase in active braking function may have some more costs, so if you don't care very much about the brand's additional attributes, daily travel, Qin plus The DM-i is still a more worthy family scooter to consider.