Shenzhen, February 20, 2024 – OPPO today held a unique AI strategy conference to usher in a new era of AI mobile phones. They shared the four capabilities and characteristics of AI mobile phones, looked forward to the trend of AI-driven full-stack innovation and ecosystem reconstruction of mobile phones, and released the OPPO 1+N intelligent twins ecological strategy, aiming to bring users a more efficient and comfortable next-generation AI experience through a new AI strategy.
OPPO's AI super agent and AI Pro agent development platform are like two powerful assistants, helping OPPO build a powerful 1+N agent ecosystem. This strategy aims to make mobile phones smarter and more intimate through AI technology, bringing users an unprecedented experience.
In order to accelerate the mobile phone industry towards a new stage of AI, OPPO also jointly released the industry's first "AI mobile phone" with IDC, which not only shows OPPO's forward-looking thinking in the era of AI mobile phones, but also provides valuable reference and inspiration for the entire industry.
Liu Zuohu, Chief Product Officer of OPPO, said: "AI mobile phones will be the third major stage of change in the mobile phone industry after feature phones and smartphones. In the era of AI mobile phones, the mobile phone industry and user experience will usher in revolutionary changes. OPPO is committed to becoming a contributor and popularizer of AI mobile phones, and looks forward to working with industry partners to jointly promote the innovation of the mobile phone industry and reshape the smart experience of mobile phones. ”
According to the characteristics of AI mobile phones, OPPO has given a clear definition and guidelines. First of all, AI phones need to have efficient computing power to meet the computing needs of generative AI. Second, they should have a keen sense of the environment to understand and respond to complex and changing environments. In addition, strong self-learning capabilities are also an indispensable feature of AI mobile phones. Finally, AI phones should also have rich creative capabilities to provide users with a steady stream of inspiration and knowledge support.
The four features of AI mobile phones proposed by OPPO not only provide inspiring guidance for the development of personal mobile smart terminals, but also depict a grand blueprint for the future development of the entire mobile phone industry. This innovative strategy will open up endless possibilities for the future AI era.
With the rapid development of science and technology, AI technology is gradually penetrating into all aspects of our lives. Especially in the field of mobile phones, the use of AI technology is leading a revolution. As a pioneer of this revolution, OPPO has made remarkable breakthroughs in both the field of hardware platforms and interactive experiences.
AI mobile phones are no longer just simple communication tools, but have become intelligent terminals with powerful perception and computing capabilities. They can keenly perceive the real world, have intelligent bionic perception capabilities, and can efficiently perform heterogeneous reasoning calculations. In order to meet these performance requirements, OPPO has worked closely with chip manufacturers such as MediaTek to launch a new generation of flagship AI phone, the Find X7. This mobile phone is equipped with the Dimensity 9300 flagship platform with excellent generative AI capabilities, and has achieved the first place in the Android AI computing power score. What's more worth mentioning is that Find X7 has become the first AI mobile phone to apply a large model with 7 billion parameters on the device side, and both text and visual processing response have reached an unprecedented high level.
Guanzhou Chen, Director and General Manager of MediaTek, said at the OPPO AI Strategic Communication Conference: "AI mobile phones are subverting our imagination and opening a new innovation cycle. We believe that device-side AI is its most prominent capability advantage, and chips are the key to device-side AI. We are working closely with the whole ecosystem to explore the most advanced technology route and promote the development and popularization of AI mobile phones. ”
In addition to hardware innovation, OPPO has also made bold attempts in interactive experience. AI phones will support sharper and more accurate natural semantic understanding, have strong self-learning capabilities, and be able to judge user intent more accurately and provide more intuitive interactions. Single-modal interaction will be replaced by multi-modal interaction, allowing users to enjoy a more humanized and intelligent operation experience.
With the continuous development of AI technology, we can foresee that AI mobile phones will bring more innovative applications and services that have never been seen before. They will change the way we live and redefine the future of smartphones. In this new innovation cycle, OPPO is leading the AI mobile phone revolution forward with its forward-looking strategic layout and strong technical strength. The mobile service ecosystem is undergoing a profound transformation, which will change the relationship between the service ecosystem and users more deeply. In this new ecosystem, various AI services will be integrated into the agent, so that every user can easily create their own agent through the agent development platform and enjoy personalized services that are more in line with their individual needs. This new agent ecosystem will have a huge complement and gain to the traditional application ecosystem.
At this communication meeting, OPPO announced the 1+N agent ecological strategy for the first time. At the core of this strategy is OPPO's AI Super Twins and AI Pro Smart Twins development platforms, which are designed to meet the growing personalized needs of users for a new generation of smart service experiences in the era of AI mobile phones. OPPO hopes to work with all users and developers to define AI mobile phone standards and jointly build an AI mobile phone ecosystem.
In this ecological strategy, "1" represents the OPPO AI superbody. It has strong knowledge capabilities, and can accurately understand user intent and give accurate results through search engines based on huge knowledge graphs and document data. Superintelligence also goes beyond the capabilities of traditional smartphones to provide services and feedback tailored to individual needs based on the user's long-term memory and the context of the real-time interaction in the moment. In addition, superagents can make full use of a variety of other tools to provide more omnipotent services while satisfying personalization.
The "N" represents a new agent ecosystem based on the OPPO AI Pro agent development platform. Through this platform, ordinary users can quickly generate their own personalized AI agents through zero-** natural language interaction without mastering professional programming skills. This not only improves user engagement and experience, but also makes the development of AI agents more universal, realizing the ecological picture of AI agents where "everyone is a developer".
Overall, OPPO's 1+N smart twin-ecosystem strategy will bring about a revolution in mobile phone services. It will make it easy for every user to enjoy more personalized services, and also provide a new platform for developers to unleash their creativity and jointly build a better AI mobile phone ecosystem. Together with industry partners, the Twin Ecosystem Strategy will bring more third-party agents to users and provide rich AI service capabilities to meet the diverse needs of users. OPPO and IDC jointly released AI mobile phones*** to accelerate the maturity of the AI mobile phone industry. ** Pointed out that users expect more advanced technology to unleash their energy and creativity, and AI large model technology will trigger an interactive revolution and promote the evolution of smartphones to AI phones.
IDC predicts that from 2024 onwards, the new generation of AI mobile phones will grow significantly, leading a new wave of phone replacement. By 2027, the shipment of the new generation of AI mobile phones in the Chinese market will reach 1500 million units, with a market share of more than 50%. The new generation of AI phones will bring hardware upgrades and cost increases, driving the average selling price of smartphones to further increase. OPPO has taken the lead in entering the era of AI mobile phones with more than 10 million users. In 2020, OPPO launched its first AI model and continues to invest in it. In 2023, OPPO will launch its self-trained Andean large model (Andean GPT), which is second only to GPT 4 in the Superclue Knowledge and Encyclopedia Ability Rankings. OPPO realizes the joint deployment of devices and clouds through the first-class large-scale model deployment strategy to meet the efficient adaptation of multiple scenarios. Under the architecture of device-cloud synergy, the computing power supply of OPPO AI mobile phones is no longer limited to local, and device-side computing can better ensure real-time performance and privacy protection. Imagine that upgrading the computing power of mobile phones to the cloud can open a new era of AI mobile phones? That's right, OPPO has told us with practical actions that the answer is yes!
Do you know? The powerful computing power of the cloud is like magic, which can complete a variety of complex tasks, greatly improving the overall performance and efficiency of AI phones. And OPPO is the player who plays the cloud computing power to the extreme!
In order to support these magical AI functions, OPPO has invested heavily in cloud computing power. They have an ultra-powerful OPPO AI Marina Bay data center, which can support hundreds of billions of AI model training with high computing power. What's even better is that the internet connection here is super-fast, taking only two milliseconds, and it uses 100% pure green energy.
In 2024, OPPO will set up an AI center to integrate global R&D resources. They are the whole company, they are pooling their resources, and they are ready to seize the great opportunities of this era. During the Spring Festival in 2024, OPPO has launched more than 100 AI practical functions to more than 10 million users, moving towards a new era of AI mobile phones together.
Among them, AI elimination, call summarization, and the new Xiaobu assistant have all been well received by users. In particular, the average person who uses the AI elimination function is as high as 15 times a day! It seems that this feature has really changed everyone's usage habits.
This is OPPO's AI magic, changing the habits of mobile phones and leading the new trend of AI mobile phones!