As a model that has attracted much attention in today's smart car market, AVATR has enjoyed the collaborative empowerment of Changan Automobile, Huawei, and CATL, and its sales performance has been rising. According to the official data released by AVATR Technology, AVATR delivered 7,059 units in January this year, of which 2,038 units were delivered by AVATR 11 and 5,021 units were delivered by AVATR 12. In addition, AVATR officials also said that the delivery of AVATR 12 in March will hit 8,000 units.
Behind AVATAR's good market performance, its industry-leading intelligent performance has played a great role in boosting. Specifically, Changan Automobile firmly chose Huawei's HI model to empower its high-end smart brand AVATAR. Under the HI model, car companies and Huawei have a clear division of labor, in which car companies are responsible for producing cars, and Huawei is responsible for making them intelligent, and each of them gives full play to its own advantages to create intelligent models that are more in line with market demand and user needs, which may be the secret of AVATAR's good market performance.
In today's automotive industry, many car companies choose to build smart cars by establishing cooperation with Huawei and using its intelligent technology empowerment. In terms of the choice of cooperation routes, car companies such as Cialis and Chery have chosen Huawei's smart car model, why did Changan choose Huawei's HI model? Regarding this point, Zhu Huarong, chairman of Changan Automobile, gave the answer in his speech at the 2024 Changan Automobile Global Partner Conference.
Zhu Huarong said that the reason why AVATR chose the HI mode is to protect the fundamental interests of users, and at the same time, Huawei's HI mode is more in line with industry laws and policy requirements. Under Huawei's smart selection model, automobile manufacturing, press conferences, and sales channels will all be related to Huawei, and it is difficult for car companies to give full play to their own advantages. In addition, in terms of after-sales service, foundry companies and other partners may be involved, and the division of rights and responsibilities is relatively chaotic, making it difficult to ensure the after-sales experience of users.
As a product of Changan Automobile and Huawei's respective "comparative advantages", AVATR not only shows industry-leading intelligent strength, but also provides users with reliable guarantees in terms of vehicle performance and quality, pre-sales and after-sales. After all, AVATR is backed by Changan Automobile, a veteran car company with decades of accumulation in the automotive industry, and standing on the shoulders of giants, it is naturally easy to obtain better market results.
A few days ago, AVATR Technology also announced that it will start pushing OTA upgrades to all AVATR users from January 31. This move will further iterate the intelligent strength of its AVATR 11 and AVATR 12 models, bringing users a better intelligent travel experience. AVATR is so "commonly used and always new", it will surely win a greater wave of praise from users and achieve a more dazzling market performance.