As we all knowApplesSince its launch, VisionPro has attracted widespread attention and heated discussions. Although it received some criticism in the early days that it was considered to be just a large toy with little practical use, those who actually used it praised it for its innovation and practicality. The VisionPro has significant advantages over similar products in terms of weight and field of view. First of all, it weighs just over 300 grams, making it the lightest in its class and very light and comfortable to wear. Secondly, the field of view is up to 120 degrees, far exceeding similar products, allowing users to enjoy a wider field of view and immersive experience. In addition,ApplesSilicon-based microoled screen technology is also used to make the picture clearer and the details more realistic. In addition to this, the VisionPro is equipped with 12 cameras and 5 sensors for an excellent interactive experience. These excellent performances made the VisionPro a crazy rush as soon as it was launched, and it is said that the first 100,000 units were sold out within minutes, which shows the high market demand. However, due to its high price, that is, from 3499 US dollars, the domestic market is relatively insufficient, resulting in some machines being fried to more than 80,000 yuan in the hands of scalpers, and the profits are considerable. ApplesWith its brand appeal and superior product quality, VisionPro's sales have directly increased revenue by billions.
AlthoughApplesVisionPro is highly sought after, but domestic manufacturers are not far behind and have followed suit, hoping to get a piece of the pie. In the domestic market, the copycat industry represented by Huaqiangbei has been trying to imitateApplesproducts, and similar products are constantly being introduced. Recently, there have been ** reports that domesticTechnologyGiantsHuaweiIt has also joined the ranks of copycats and launched its own vision products. According toHuaweibeforeMeizuTechnologyCMO Li Nan's introduction,Huaweivision will be adoptedHuaweiSelf-developed chip, using space operation technology, almost no delay. At the same time, it will also come with Sony's 4K Micro-OLED screen, while it weighs around 350 grams, withApplesVisionPro quite. However, withApplesproducts compared to the supposedlyHuaweiThe AR glasses remove the "Eyesight" feature, which is a screen external to the AR glasses that shows the user's true posture around the eyes to promote eye contact. This change is mainly due to cost and weight reduction factors, as this feature is not the core and focus of AR glasses, and it will not cause too much inconvenience to users after eliminating it. In addition, there is information thatHuaweiThe vision products are expected to be more than thatApplesThe product is much cheaper, and the price may start at 150,000 yuan, which is equivalent to 10,000 yuan cheaper. AlthoughHuaweiI haven't confirmed the news, but many people are looking forward to the future launch of AR glasses.
withApplesSimilar,HuaweiAs early as 2017, it applied for the trademark "VisionPro", indicating its intention to enter the AR glasses market. WhenApplesAfter the launch of VisionPro,HuaweiofTrademark Protectionbecame a point of controversy,ApplesThe name "ApplevisionPro" cannot be used in the Chinese market, otherwise it will be suspected of infringement. Therefore, whenHuaweiIt remains to be seen whether the name "Huawei Vision Pro" will be used after launching its own AR glasses. No matterHuaweiHow the vision product was ultimately named, in factHuaweiIt's no surprise to develop your own AR glasses, as there have been early signsApplesThe layout in the AR field gave rise to othersTechnologyThe attention of giants.
As a product in the field of emerging technology, AR glasses have great commercial potential and broad market prospects. The demand for AR technology is increasing day by day, and the application fields of AR are gradually expanding, including education, healthcare, entertainment and other fields. Therefore, the development of an excellent AR glasses product will bring a huge impact on the enterpriseBusiness opportunitiesand development space. HuaweiAs China's largestTechnologyOne of the companies, with strong R&D strength and technical reserves, the development of its own AR glasses will undoubtedly further consolidate its positionTechnologyfield and open up new growth points. The introduction of AR glasses will not only help to meet market demand and improve the user experience, but also is expected to realize significant business value in the consumer electronics market.
However, to succeed in the AR eyewear market, technical prowess alone is not enough. withApplesVisionPro compared toHuaweiThere is a certain gap in the vision products, not only in the market positioning is low, but also in the face of fierce market competition. Therefore,HuaweiIt is necessary to work product quality, user experience, etc., in order to seize market share, and withApplesand other competitors to form differentiated competition. At the same time, it is also necessary to increase the construction of the AR ecosystem, and cooperate with content providers and developers to jointly promote the development and application of AR technology.
fromApplesLaunch of VisionPro toHuaweiDeveloping its own vision, the competition in the AR eyewear market speaks for itself. As an emerging form of technology application, AR technology has begun to gradually integrate into people's lives and work. As the carrier of AR technology, AR glasses not only have great potential in the entertainment field, but also have a wide range of application prospects in other fields such as education and medical care.
For consumers, VisionPro andHuaweiVision products will undoubtedly bring more choices. As consumers, we can consider buying AR glasses products from many aspects. First of all, we need to choose the product that suits our needs according to the performance and function of the product, such as weight, field of view, screen technology, interactive experience, etc. Secondly, ** is also an important consideration, after all, AR glasses are high-end products, ** is also relatively high. Finally, you also need to pay attention to the brand and after-sales service of the product. Because AR glasses are a long-term investment, the brand's credibility and after-sales service will have a significant impact on our experience and maintenance.
In conclusion, the competition in the AR glasses market will be further fierce, not onlyAppleswithHuawei, and othersTechnologyGiants are also actively planning their own AR products. As consumers, we should maintain a rational attitude and choose the right products according to our needs. At the same time, for brand manufacturers, developing better AR glasses products to improve user experience and product quality is the key to achieving market competitive advantage.