The vast majority of people really have a deep understanding of BYD from 2021, and I am no exception.
Specifically, BYD's Qin PLUS DM-i, launched in early 2021, has gone out of the circle at an astonishing speed, and many consumers who don't know the automotive circle (including me) know about the existence of this car.
Stylish styling, acceptable interior space, technology configuration far beyond the same level of joint venture models, and most importantly, as low as 3With a fuel consumption of 8L and 100km, these clearly perceived function points can be said to directly hit the core needs of mass consumers, and the subsequent explosion of sales has become logical.
I have to talk about the "old yellow calendar" here: I ordered the car in May 2021, and I can barely be regarded as the second batch of owners of the BYD Qin PLUS DM-i, and the ultra-long waiting time of 5 months also left a deep impression on this car.
The second impressive point is that the Qin PLUS DM-i has been selling well since its launch, and it has firmly established itself as the A-class new energy sedan sales crown.
Since its launch, the facelift and price reduction have indeed helped the Qin PLUS DM-i maintain its market popularityBut it is undeniable that more and more "Qin plus challengers" have appeared, and larger size, higher configuration, and similar fuel consumption have become their powerful ** to challenge the throne of Qin plus.
Thousands of words are condensed into one sentence, and it's time for Qin plus to change.
The good news is that Di fans don't have to wait too long (at least shorter than when I first waited for the car), and the new car with the facelift and renamed "Qin L" has appeared in the declaration materials of the Ministry of Industry and Information Technology, and it is optimistic that it will be officially unveiled before the second quarter.
Interestingly, in addition to "Qin L", there is also a seal 06 declared together, where is it sacred?
Let's take a look at the most critical "three measurements information", the length, width and height of the BYD Qin L are 4830mm, 1900mm and 1495mm respectively, and the wheelbase is 2790mm, which is roughly the same as the original Qin PLUS DM-i.
In terms of power, the Qin L is also equipped with 15L hybrid engine with a maximum power of 74kW; 120kw and 160kw drive motors can be selected, which are believed to correspond to 1008kwh and 15874kwh in two different versions.
This information can tell us unequivocallyQin L is indeed the replacement model of Qin PLUS DM-i, and there will not be much gap in space experience, power output and even endurance.
But after all, it is a replacement model, and Qin L still has a great improvement in appearance design.
Judging from the "ID photo" displayed by the Ministry of Industry and Information Technology, Qin L's overall design language is younger, and the front design has the flavor of Yuan Plus, which is the so-called "Dragon Face Evolution Form".
The design features of the taillights are somewhat similar to the "Chinese knot" of the Han DM-i, and the overall design style still follows the positioning of the "Little BYD Han", and the sense of luxury will be improved to a certain extent.
At the same time, the seal 06 that appeared on the Ministry of Industry and Information Technology can basically be regarded as Qin L's "shell" model, with the same wheelbase and only slight differences in the size of the measurements, and the battery capacity and power system parameters are basically the same.
In the appearance, the seal 06 will naturally change to the family design language of the ocean net, and the semi-hidden door handle also makes the seal 06's "tram flavor" stronger.
The emergence of these two cars roughly describes BYD's market layout in the A-class car. Qin L is oriented to mass consumers with a more stable temperament, while Seal 06 is younger and sportier, hoping to be favored by young consumers.
As for the interior part, there are indeed some BYD Qin L's revelations on the Internet, although there are only leaked spy photos of the front row central control and the middle island area, but it can be seen that Qin L has three obvious changes compared with the old model.
First of all, the instrument screen of the main driver,Qin plus DM-i instrument screen size is too small and has been complained by netizens,To Qin L, the size of the instrument screen has increased significantly,The size is expected to be more than 10 inches。
The second change is the screen,The size of the central control screen continues to increase,Judging by the naked eye, it seems that the size has approached BYD Han,But it is not clear whether it supports 90° rotation。
The third change is in the gear knob area, Qin L has changed from Qin Plus's "airplane gear knob" to a small fingertip gear knob, but the texture has been significantly improved; There are many physical buttons distributed in the area around the handlebar, and the convenience of interaction is guaranteed.
With the design changes inside and outside here, Xiaotong believes that the attractiveness of Qin L will indeed be very much improved compared to Qin Plus. According to what we know about BYD, the final pricing of Qin L will most likely not be much more expensive than the current Qin PLUS DM-i, and then there is only one question left: Is it a shell?
Although the size is not bad, the innovation of the underlying technology makes me sure that Qin L and Seal 06 are not "shell cars".
The core hybrid system, Qin L and Seal 06 are likely to use the fifth-generation DM hybrid technology, thus forming a generation gap with models such as Qin PLUS and Destroyer 05.
However, there is no very accurate specific interpretation of the fifth-generation DM technology on the Internet. We can find some clues from BYD's patent documents filed in 2021, and the most likely upgrade of the fifth-generation DM technology is the addition of a two-speed shifting design, which improves the poor power situation in the past at high working conditions.
According to common sense, the new generation of DM hybrid technology may continue to reduce the assembly volume, improve work efficiency or reduce costs, and continue to open up the gap with the hybrid technology of other car companies on the market.
But speculation is always speculation, and the information released so far shows that Qin L's feed fuel consumption is 38L 100km, the fuel consumption of the Seal 06 is 398L 100km - and the current Qin Plus is actually very different. What's interesting is that in 2021, BYD had a DM 40 technology has held a technical seminar, and the engineer emphasized "dm 40 is the ceiling of plug-in hybrids, and there will be no more DM 5 in the future0 up! ”
Therefore, in the end, whether the fifth-generation DM technology will appear and what kind of upgrades will be maintained, there is still suspense here.
In addition to the possibility of innovation in hybrid technology, it is reported that the Qin L will also be equipped with the so-called "P5 chassis", and the biggest highlight is that it is expected to use battery-body integration (CTB) technology.
Personally, I think the possibility of this revelation is higher, and this chassis on Qin plus is really outdated. The chassis used in Wuling Xingguang, Roewe D7 DMH and other models are all natively developed new energy special chassis, which is also the key to supporting the new car to obtain a larger size, a larger battery pack, and a better driving experience.
Clear-eyed people know that the real purpose of BYD Qin PLUS to launch the "Champion Edition" is to reduce prices in disguise and enhance market competitiveness, which also shows from the side that under the siege of competitors, Qin PLUS DM-i has also begun to appear powerless.
For example, the Wuling Starlight mentioned above is the most powerful challenger of Qin PLUS DM-i, ** almost the same, but the space is larger and the same fuel efficiency, and the monthly sales stand firm 10,000 units, which also shows that it has become an opponent that BYD has to pay attention to.
Correspondingly, BYD's task in 2024 will be even more difficult:It is rumored that BYD has raised its annual target to 4.5 million units, an increase of 50% compared to its annual target for 2023.
If you want to accomplish this seemingly "impossible task", one of the feasible ways is naturally to make the sales pillar more competitive, and it is reasonable for Qin PLUS to replace Qin L and launch Seal 06.
In addition to updating the product line, I think accelerating the implementation of intelligence is also a very important contributing factor.
This is mainly aimed at mid-to-high-end models, BYD emphasized on the "Dream Day" that models of more than 200,000 yuan can be equipped with intelligent driving hardware, and models of more than 300,000 yuan can be equipped with intelligent driving hardware, but it is one thing to provide hardware support, and it is another thing to implement intelligent driving capabilities.
The NOA assisted driving function in urban areas launched by Denza N7 may not be successfully implemented until March 30, which is not slow, but it is not fast compared with the head companies of intelligent driving. On the other hand, at present, the only model in the BYD Group that can truly experience a complete high-end intelligent driving is the Denza N7, which is not advantageous compared with other leading intelligent driving car companies in terms of popularity.
And the other intelligent functions mentioned on the "Dream Day", such as intelligent chassis and intelligent cockpit, are also mostly landed in mid-to-high-end products, and even look up to million-level products such as U8, which is a little far away for most BYD users.
Therefore, in the upsurge of discussion of "comprehensive intelligence", BYD does not have too many advantages. We can see that new power brands such as Ideal and Wenjie have achieved good results with their "intelligent" product cognition (objectively speaking, they sell better than Denza).If BYD also wants to get a piece of the pie, accelerating the downward popularization of intelligence has become a key factor.
It's a pity that it is unlikely that this thing will happen to Qin L, Seal 06, the two 100,000-level A-class bodies, perhaps these two only need to complete their historical mission, and successfully continue to consolidate BYD's basic plate in the entry market, even if it is a successful completion of the task.