Brand e-commerce rights protection and price control can be consulted to the top of the article.
With the popularity of social platforms, more and more brands have begun to market and promote on Kuaishou. However, this was followed by the emergence of price chaos, which caused great distress to the brand. So, how to control the phenomenon of chaotic prices on Kuaishou?
First of all, we need to understand the causes of price chaos. Generally speaking, there are two main aspects of the phenomenon of price disorder: first, there are a large number of individual sellers and small and medium-sized merchants on Kuaishou, who often adopt low-price strategies in order to get more ** and sales; Second, there are certain problems in Kuaishou's recommendation algorithm and traffic distribution mechanism, resulting in some sellers being able to get more ** and traffic through low-price sales.
In view of the above reasons, we can take the following measures to control the phenomenon of price chaos on Kuaishou:
1.Develop a reasonable strategy. Brands can formulate a reasonable strategy according to their own product characteristics and market positioning, and publicize and promote it on Kuaishou. This can avoid individual sellers and small and medium-sized merchants adopting overly low pricing strategies, so as to maintain the image and value of the brand.
2.Strengthen communication and cooperation with sellers. Brands can cooperate with some high-quality sellers, communicate with them, understand their pricing strategy and sales, and guide them to comply with the brand's ** regulations. At the same time, brands can also launch some first-class activities or customized products through cooperation with sellers to improve sales and user stickiness.
3.Optimize Kuaishou's recommendation algorithm and traffic distribution mechanism. The Kuaishou platform can optimize the recommendation algorithm and traffic distribution mechanism according to multiple factors such as product quality, quality, and reputation, so that sellers can not only rely on low-price sales to get more ** and traffic. In this way, the phenomenon of price disorder can be effectively avoided.
4.Strengthen supervision and crackdown. For some sellers who violate the rules, brands can report to the Kuaishou platform and ask the platform to deal with it accordingly. At the same time, brands can also cooperate with other brands to jointly supervise and crack down on illegal sellers to maintain market order and fair competition.
To sum up, controlling the phenomenon of chaotic prices on Kuaishou requires the cooperation and efforts of brands, sellers, and platforms. Only through the implementation of reasonable strategies, strengthening communication and cooperation, optimizing recommendation algorithms and traffic distribution mechanisms, and strengthening supervision and crackdown can we effectively avoid the occurrence of price disorder and maintain the image and value of the brand.