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How to control price disorder by price control companies.
As an important force in maintaining market order, price-controlling companies play a vital role in controlling price disorders. The phenomenon of price disorder not only damages the interests of the brand, but also disrupts the market order and has a negative impact on consumers. Therefore, price control companies need to take a series of measures to effectively control price abuse.
1. Understand the reasons for price disorder.
Before the price control company carries out price control, it is necessary to have an in-depth understanding of the causes of price disorder. Generally speaking, there are several main reasons for the occurrence of price disorder:
1.Poor channel management: Due to the poor control of the channel by the brand, the channel provider sells products at low prices in pursuit of short-term benefits.
2.Malicious competition: In order to seize market share, some merchants adopt malicious low-price sales strategies and try to defeat competitors through the best war.
3.Counterfeit and shoddy products: In order to obtain high profits, some unscrupulous merchants produce counterfeit and shoddy products and sell them at low prices, which seriously disrupts the market order.
2. Formulate management and control strategies.
In view of the above reasons for price disorder, price control companies need to take a series of measures to effectively control price disorders:
1.Establish a sound system: the brand should formulate a reasonable strategy, clarify the sales range of channel providers at all levels, and ensure stability. At the same time, the price control company should conduct full research on the market to understand the best level of similar products in the same industry, and provide reference for formulating a reasonable first system.
2.Strengthen channel management: The brand should establish a sound channel management system, strictly screen and control channel providers at all levels, and ensure that their sales behavior meets the requirements of the brand. At the same time, the price control company can assist the brand owner to conduct regular inspections of channel providers, and timely detect and correct price disorders.
3.Combating malicious competition: In response to malicious low-price sales, price-controlling companies should actively collect evidence, crack down on malicious competition through legal means, and maintain market order. At the same time, brands can take a series of measures to curb malicious competition, such as strengthening product quality control and improving after-sales service levels.
4.Cracking down on counterfeit and shoddy products: Price-controlling companies should assist brands in cracking down on counterfeit and shoddy products, and severely crack down on merchants who produce counterfeit and shoddy products by strengthening market inspections and collecting evidence. At the same time, brands should strengthen product quality control and improve consumers' trust in products.
3. Implement control measures.
On the basis of formulating a control strategy, the price control company should take specific measures to implement price control
1.Interview channel dealers: Price control companies can conduct interviews with channel dealers suspected of price abuse to understand their sales situation, best strategy, etc., point out the adverse impact of their price abuse on the brand and the market, and urge them to correct their wrong practices.
2.Removal of illegal products: When a price control company discovers that a channel dealer is selling products in violation of regulations, it should promptly notify the brand owner and assist it in removing the illegal products from the shelves, so as to prevent unscrupulous merchants from continuing to disrupt the market order.
3.Punishment of non-compliant channel providers: For channel providers who have repeatedly violated the rules or seriously violated the rules, the price control company should assist the brand to take a series of punishment measures, such as cancellation of qualifications, fines, etc., in order to maintain market order and brand image.
4.Strengthen cooperation with e-commerce platforms: Price-controlling companies should strengthen cooperation with e-commerce platforms, and jointly maintain market order through measures such as removing and punishing products suspected of indiscriminate prices through platforms.
5.Establish a reward system for whistleblowing: Price-controlling companies can establish a whistleblowing reward system to encourage consumers and channel providers to actively report price disorders, give certain rewards to whistleblowers, and improve the efficiency and transparency of market supervision.
4. Continuous monitoring and adjustment.
After the implementation of price control measures, the price control company needs to continue to monitor the market situation and make timely adjustments according to the actual situation
1.Regular inspections: Price control companies should regularly inspect the market to understand the sales situation and strategies of channel providers, and find and deal with price disorders in a timely manner.
2.Data analysis: Price control companies should conduct in-depth analysis of the collected data to understand the overall situation and trends of the market, so as to provide a basis for formulating more accurate control strategies.