In 2023, as a new energy sourceCarsA year of full maturity of the marketXiaomiCarsLooking for its niche in an extremely fierce market range. This market range is mainly concentrated in the new energy of 20-400,000CarsIn the market segment, almost all major manufacturers have launched their own products in this range, including Tesla. At the same time,XiaomiCarsPositioned at the group of young technology enthusiasts, this happens to be the group that Huawei Zhijie S7 also focuses on. However,XiaomiCarsThe troubles in terms of **, positioning and product highlights make it a "four different" product. To test the market reaction,Lei JunA technology conference was held at the end of 2023, but the market response was lackluster, and it was even criticized and ridiculed. ExceptXiaomiThe company's history and other negative reportsXiaomiCarsIt is also faced with the confusion of ** positioning. The market is only inXiaomiCarsThe price is less than 100,000 yuan to be recognized, and the price is 19It is difficult to survive if it is more than 90,000 yuan, and even if the price is as high as 2990,000 yuan, it completely lost the market. XiaomiIt has always been known for its high cost performanceLei JunThere are always unexpected answers in brand positioning, and this time we expect itXiaomiCarsThe selling price will be at 9About 90,000 yuan.
In 2023, China's mobile phone market has changed dramaticallyXiaomiMobile phones are in fifth place, which showsXiaomiThe positioning of the product has become awkward. In such an atmosphere,XiaomiCarsThe prospect of listing is unpredictable. The control of public opinion is a very sensitive issue, and once it is not well controlled, it may lead to a crisis, rightXiaomiCarsDeal damage. In this era, things that hurt the feelings of the Chinese people are very terrible. In addition, the product failure rate and user reputation are alsoXiaomiCarsAnother key issue faced after listing. Word-of-mouth can be manipulated, but the failure rate is an exception, because it is related to people's lives and cannot be ignored. Recently, a new car-making brand exposed the news of frequent failures, and the manufacturer bravely admitted it and said that it has been resolved, but can the lost reputation be recovered? CarsAs an indispensable product, it is related to the safety of people's lives, and consumers have higher requirements for brand and quality, ifXiaomiCarsIf there are a large number of failures, the consequences will be unimaginable.
XiaomiCarsThe challenges are daunting. However, there are ways to address these issues. First of all,XiaomiCarsAble to adjust the pricing and set the price below 100,000 yuan to have higher market competitiveness. Secondly,XiaomiCarsIt is necessary to actively control the **, and establish a good brand image and market reputation through active public relations activities and the creation of user reputation. Finally,XiaomiCarsIt is necessary to pay attention to the quality and user experience of the product, improve the quality and stability of the product, and increase the user's interestXiaomiCarstrust.
XiaomiCarsAsXiaomiAn important strategic layout of the company is facing a critical moment of life and death. In 2023 new energyCarsIn the context of the full maturity of the marketXiaomiCarsLaunched a product with unclear positioning, which is difficult to break through in the fierce market competition. However,XiaomiCarsThere is also an opportunity to change the situation by adjusting pricing, controlling ** and improving product quality, etc., to achieve their development goals in 2024. It should be noted thatXiaomiCarsIn this process, it is necessary to maintain a good brand image and build trust and reputation in the minds of users. XiaomiCarsThe future depends on whether it can meet these challenges and win the recognition of the market and the love of users.