[Bright Forum].
Author: Gong Lihong (Researcher, Nanjing University of Finance and Economics, Jiangsu Provincial Research Center for the Theoretical System of Socialism with Chinese Characteristics).
Recently, the National Conference of Propaganda Ministers was held in Beijing. The meeting emphasized that it is necessary to strengthen the creation and production of cultural boutiques and the protection and inheritance of cultural heritage, and promote the high-quality development of cultural undertakings and cultural industries. ** In the important instructions made by the general secretary on the propaganda, ideological and cultural work, he emphasized that "efforts should be made to continue the Chinese cultural context, promote the creative transformation and innovative development of China's excellent traditional culture, and strive to promote the prosperity and development of cultural undertakings and cultural industries". In-depth study and implementation of first-class cultural thoughts, continue the Chinese cultural context, write a contemporary chapter, and fully stimulate the vitality of the whole nation's cultural innovation and creativity, we will be able to better promote cultural self-confidence and self-improvement in the new era and new journey, and continue to create a new situation in propaganda, ideological and cultural work with new atmosphere and new actions.
Chinese culture has a long history, and Chinese civilization is broad and profound. Chinese culture has accumulated the deepest spiritual pursuit of the Chinese nation, and is the rich nourishment of the Chinese nation's endless growth and development. The excellent traditional Chinese culture contains a wealth of philosophical thoughts, humanistic spirit, values and moral norms, which have been inherited for thousands of years and still have strong vitality, and still give people inspiration and wisdom today. To make good use of the treasure house of excellent traditional Chinese culture and effectively promote the creative transformation and innovative development of excellent traditional Chinese culture, it is necessary to have a comprehensive understanding of the history of Chinese civilization and accurately grasp the essence of Chinese culture. Sorting out and refining the essence of the ideas and activating its value in combination with the actual contemporary situation will help us enhance the influence and cohesion of the excellent traditional Chinese culture. Last year, the boom of traditional culture continued to heat up, from the opening ceremony of the Hangzhou Asian Games full of Chinese aesthetics, to the Guoman movie "Thirty Thousand Miles of Chang'an" with a double harvest at the word-of-mouth box office, from the hot night tour economy of Xi'an Datang Sleepless City, to the dance drama "Dream of Red Mansions" The national tour is hard to find, traditional culture shows a strong charm of the times, which not only injects a steady stream of impetus into economic and social development, but also makes our cultural self-confidence more profound and full. Only by digging deep into the genes of Chinese culture, drawing strength and wisdom from the excellent traditional Chinese culture, and constantly innovating in the process of upholding integrity and innovation, can we better nurture the modern civilization of the Chinese nation with the profound nutrients of the Chinese cultural context.
The Chinese civilization is a civilization that is reforming the old and making the new with each passing day, and the Chinese culture is continuous and innovative. Culture is externalized in tangible embodiment and internalized into spiritual temperament. To promote the creative transformation and innovative development of China's excellent traditional culture, and to enhance the attractiveness, cohesion and innovation of culture, it is necessary to work the innovation of discourse expression, expression and means of communication, so that traditional culture can come to people's side and enter modern life. In the Internet era, the rapid evolution and development of a new generation of information technology and digital technology has brought new opportunities and challenges to the inheritance and development of culture. In recent years, traditional cultural and artistic masterpieces have emerged in an endless stream, with the help of various art forms such as films, games, animations, dramas, and shorts, traditional culture has radiated new vitality. These vivid exploration practices have deeply excavated and reconstructed the cultural symbols, cultural scenes, and cultural stories in traditional culture, and realized the all-round innovation of traditional cultural expressions through the "breaking the circle of cross-border" technology and the expansion and extension of the platform. For example, at present, major museums use new technologies and new forms of communication such as AI, VR, sound and light to create smart museums, so that the cultural relics displayed in the museum become deep, warm and affinity, attracting more and more people to enter the museum and fall in love with the excellent traditional Chinese culture. For example, in recent years, the consumption of "national tide" such as new Chinese clothing and Chinese improved tea is quite popular among young people, and traditional festivals such as Qingming, Dragon Boat Festival, Qixi Festival, Mid-Autumn Festival, and Chongyang Festival have gradually "trended up". Continuously refining new cultural elements from the precipitated traditional cultural genes and combining them with new science and technology, communication media, cultural needs, and cultural formats can not only promote the common prosperity of cultural undertakings and cultural industries, but also open up a new path for better carrying forward the cultural spirit inherited by the Chinese nation for thousands of years.
Chinese culture has outstanding inclusiveness and peace, and Chinese culture has always been to enrich itself, give back to the world, and be inclusive in cultural exchanges. Strengthening cultural exchanges and mutual learning is conducive to eliminating misunderstandings and estrangements between nations, between regions, and between cultures. Telling the story of the times of the excellent traditional Chinese culture to the outside world is an important aspect of enhancing the influence of Chinese civilization, and it is also an effective way to display the values of contemporary Chinese culture. To continuously enhance the soft power of national culture and the influence of Chinese culture, we need to promote the excellent traditional Chinese culture to go out in a richer way and with more affinity words, tell Chinese stories well, spread Chinese voices, vividly present the beauty of Chinese culture, and let the world better understand and understand China. Guided by the concept of a community with a shared future for mankind, we will strengthen the capacity building of international communication, carefully construct a cultural discourse system, improve the efficiency of international cultural communication, enhance the influence, appeal and appeal of external communication, promote Chinese culture to the world better, and contribute more Chinese strength and wisdom to the prosperity of the world's civilization.
Bright**" 2024-02-05 02 edition).
*: Guangming Network - "Bright **".