Xi'an, as a famous historical and cultural city in China, welcomed a large number of tourists during this year's Spring Festival. According to the "2024 Spring Festival Holiday Travel Express" released by the travel platform Fliggy, during this year's Spring Festival holiday, the number of bookings for Shaanxi destination routes doubled compared with 2019, and the increasing number of tourists represents the attraction of Xi'an's food culture and historical culture to tourists!
As a kind of traditional snack in Xi'an, which is deeply loved by people, the market demand is huge. Whether it's in a bustling commercial district or a night market, Meat Sandwich always attracts a large number of diners. According to Meituan data, as of October 2023, the number of domestic snack fast food stores has exceeded 3.6 million, and the snack fast food transaction volume in the first 10 months of the year increased by 21% year-on-year1%。Among them, Shaanxi snacks such as meat sandwich buns and Shaanxi biangbiang noodles occupy the top spot in the most popular snack categories in Shanghai, Henan, Jilin, Gansu and other provinces and cities because of their palatability and preferential characteristics.
With the dividends of the development of the market economy, it has driven the rapid development of many "old brands". Among them, the industry's leading brand Girl's Hand Meat Sandwich is becoming increasingly popular in the industry!
After three years of "economic devastation" by the epidemic, "small investment and big return" have become the main needs of most catering people. In addition, in the sinking market, the investment ability of the people is weak, or couples, families, friends, and white-collar workers want to invest in opening stores to achieve self-employment, so they are more cautious about the investment of funds. A series of leading brands in the industry, such as Girl's Hand Meat Sandwich, can lead the rapid development of other brands precisely because of the complementary and mutually beneficial relationship between brand chaining and market development. Not long ago, the girl launched a new franchise model of "selected store type" to accelerate the pace of expansion!
Selected store model - small investment, big achievements
Compared with the conventional franchise model of hundreds of thousands of yuan at every turn and the minimum area of 60 square meters, the selected store model launched by the girl has a smaller investment and a shorter payback period. It is reported that the total investment amount of the girl's hand-to-meat sandwich store model is only about 150,000-200,000 yuan, and only one to two people can successfully open a store with a size of 30 square meters.
At the same time, compared with large stores, small stores have the characteristics of small area, less labor, weak dependence on chefs, and easy management. Moreover, the selected store model is the same as that of standard stores, with simultaneous operation of multiple platforms such as dine-in, takeaway, and Douyin, and joint efforts online and offline. After the investment, it only takes 15-20 days to successfully set up a store, and it can return on its investment in 12 to 15 months.
Standardized production system, fast delivery and high turnover rate
Standardization is the cornerstone of chain development, and the girl has implemented a standardized production system since its inception, and has a complete set of product operation processes. Before opening the store, the headquarters arranges professional trainers to train franchisees on the product operation process, and provides corresponding production manuals in the follow-up to ensure the standardization of products.
As a leading brand in the industry, Girl's Hand Meat Sandwich always pays attention to food safety management, operation and management and other risks, and is committed to playing a high-quality leading role for rookie brandsDriven by the dual policies of standardization and chaining, the brand power of the girl's hand meat sandwich has expanded rapidly, and the launch of selected stores has accelerated the process of staking the girl's hand meat sandwich bun. Up to now, it has successfully opened nearly 300 stores in Fujian, Jiangsu, Shenzhen, Wuhan, Jiangxi, Yinchuan, Hebei, Hainan and other regions, and expanded the market to overseas Boston!
In the context of accelerating the expansion of the entire catering market this year, chain brands are trying to seize the market, and the problem in front of the brand is how to effectively seize the remaining blank market. At the moment of the launch of the selected store model, the girl's hand meat sandwich will seize the current opportunity to continue to operate stably while rapidly expanding the development of the store, truly realize the scale effect, and promote the brand development into a positive cycle. Through more comprehensive franchise protection and increasingly strong brand strength, we will create a long-term win-win situation for brands and franchisees by helping stores and giving back to brands in the way that brands help stores and stores give back to brands