Step 1: Customer Acquisition Channel Analysis - Where Are the Customers?
If you want to divert customers to WeChat, the first step to think clearly is: where are our customers?
Let's first discuss the old customers and brand fans, there are several situations that may have:
Customers in the brand's personal WeChat.
For customers who have already added a micro, you can use the official micro-friend to WeChat-to-WeChat-friendly function to transfer the customers in WeChat to WeChat.
**Middle. For *** fans, you can set up private domain drainage activities in the article and menu bar to attract customers to join the private domain of Qiwei.
CRM. Customers in CRM can search through their mobile phone number, initiate a friend application to the customer, and import it into the private domain.
There are too many customers, it is recommended to use our mobile phone number automatic customer extension function, import mobile phone number, and you can automatically add customers.
Next, let's talk about how to attract public domain potentials:
Offline public domain prospects:
Offline stores: Drainage materials (posters, roll-up banners, etc.) are placed at the front desk and door of the store to attract customers to scan the code and add micro, and the shopping guide can also guide customers to the store to add micro.
Community business district advertising: indoor and outdoor advertising spaces in various buildings and business districts, and implanted drainage materials such as local promotion activities.
Online Public Domain Divers:
Major content platforms: Douyin, Xiaohongshu, etc., do not figure out the rules of platform drainage.
Paid advertising: search ads, in-feed ads.
Step 2: Customer Acquisition Strategy Analysis - Why Customers Come
This section mainly discusses the strategy of drainage, that is, how to make customers willing to join our private domain.
The basic principle of drainage is the guidance of interests, no matter which channel is the drainage is the case, this interest can be cash, physical and other interests with real value, or learning materials, network services and other virtual interests. Either way, as long as the user is attracted by your interest hook, the drainage will naturally be successful.
Therefore, whether the drainage can be successful or not, the most important thing is how well the interests are designed.
Hotspot Engine Plan First of all, this interest point should be large enough, and secondly, considering that we want accurate people, this interest point must be related to our business, such as 5 yuan red envelope, which is a very attractive hook, 1w browsing can drain 9900 customers, but 8900 of them may not be your target customers.
This is obviously not the effect we want, so the benefits here are better than designed as coupons or information related to our business, the coupon denomination can be larger, the information can be richer, and the final customer acquisition effect is definitely stronger than the 5 yuan red envelope.
Step 3: Customer Retention – Why customers stay
The customer has added the brand's WeCom, and our customer acquisition work is over? Obviously not, the customer can stay, it is considered to have completed the customer acquisition.
So how to make customers willing to stay after receiving the benefits? In fact, it relies on long-term and stable value output.
1. Explain the value of private domain.
At the first contact, he explained what benefits you can get by adding the brand's private domain, such as regular coupons, points, free knowledge dry goods, etc.
2. Quickly pull the group.
Immediately invite customers to join the brand's private domain group and distribute benefits to join the group.
3. Issue consumption vouchers to promote the first order.
At the first contact, the first order coupon will be issued to the customer to facilitate the first order.
That's all for this article, I hope it will be helpful to you