Before the iPhone15 went on sale, Luo Yonghao and others had a rough guess about the status of the iPhone15. The main reason why this is the case is that Apple has not innovated much in products in recent years.
In contrast, in the domestic mobile phone market, words such as "far ahead" or "crushing Apple" will also mark their products with "selling points" at the press conference, such as high-end e-sports, high-end photography, etc., and then use their best features to compete with Apple and criticize Apple's lack of technology. All of them, with one goal in mind: to sell better.
But now? By 2024, various research companies will release the sales volume of the fourth and 2023 in 2023, looking at these figures, it is time for domestic car brands to say goodbye!
Let's take the sales data in the fourth quarter of 2023 as an example, in the domestic market, Apple's shipments reached 15.01 million units, accounting for 20% of the market share, Xiaomi's shipments reached 11.8 million units, and Huawei's shipments reached 11.46 million units, ranking third. Xiaomi and Huawei's sales are about the same, but overall, there is still a big gap with Apple.
The fourth season is relatively balanced, and major manufacturers have launched ** flagship machines, but some people have raised objections, saying that the competition in the fourth quarter of this year is very unfair, and the biggest credit is Apple's "rogue" and won this year's championship through a big discount. Bridge bean bag, let's take a look at this year's export data!
According to data released by research firm BCI, in 2023, China will sell 270 million units, of which Apple accounts for 171%, followed by vivo, oppo, honor, xiaomi, huawei. From the perspective of the global mobile phone market, in 2023, global mobile phone sales will reach 1.1 billion units, a year-on-year decrease of 4%, however, Apple's sales still exceed Samsung, accounting for 201% market share, up 37%, while Xiaomi and OPPO, in third and fourth place, are 125% and 88%, an increase of 47% and 99%。
Whether in China or internationally, Xiaomi, OV, Huawei, are a lot worse than Apple, this series of figures, but also let domestic mobile phone manufacturers show their true colors, sales are not rising, not because they are doing **, but because, although they are complaining that Apple has no innovation, boasting that their products have been "far ahead", "overtaking Apple", but in the market, the performance is far inferior to Apple.
What's going on?
First of all, all manufacturers want to enter Apple's ** chain, TSMC has been OEM for Apple, Foxconn and Luxshare have also followed to the printing factory, which shows how strong Apple's control is on the ** chain, and the diversified ** chain also allows Apple to have more profit margins. According to statistics, the hardware of the iPhone 15 is 423 US dollars, a total of 3094 yuan, while the production cost of the iPhone 15 Pro is 3800 yuan, but its listing** is nearly twice as high.
Secondly, Apple's iOS has been crowned with the words "smooth" and "not stuck", closed iOS does not need to consider the underlying layer of the major manufacturers' APP to wake up each other, inexplicably ** and install, it is very easy to use, it is very convenient to use, so there will be so many "nail households", and those "nail households" are basically Apple's potential customer groups, to let them change to a new machine, the easiest and most effective way is to reduce prices.
In addition, Huawei ranks third in the world in terms of sales under sanctions, and also occupies half of the share in the country. However, from 2021 onwards, due to Huawei's lack of core chips**, most of the high-end market share ceded by Huawei has fallen into Apple's pocket. In other words, before the launch of the Huawei Mate60 Pro series products at the end of August 2023, Huawei will fully support Apple and help Apple sit on the first throne in the world.
Ultimately, there is an unwritten rule in the industry that "the more criticism Apple gets, the better it sells." Whether it's criticism, reviews, marketing copywriting, Apple doesn't interfere with the reviews of its products by ** and netizens, which also allows Apple to get a lot of traffic, which boosts Apple's sales.
In general, Apple's ability to win the sales championship is completely due to the right time and place, the help of the external environment, its own technical advantages, and the support of fruit fans. Therefore, when bragging, it is necessary to do more innovation and do a good job in technology and algorithms, otherwise the self-absorbed behavior of "far ahead" and "overtaking Apple" is really ridiculous.