In 2023, which commercial properties in Chengdu's 5+2 area will sell the best? Which commercial entities have the highest sales unit price? What are the buying needs of investors? What are the new changes in the trend of commercial real estate investment?
A few days ago, Chengdu Xingang Lianxing released the 2023 Chengdu commercial real estate review report. The data from this report provides insight into some new trends in the development of commercial real estate in Chengdu.
Taikoo Li, Chengdu's commercial center.
The rise of Tianfu New Area: supply and marketing are booming, and the unit price is high
Data from the Data Research Institute of the Market Center of Xingang Lianxing shows thatIn 2023, Chengdu's commercial stock will rank third in the country with nearly 16 million, but the vitality of commercial consumption will lead the country.
In 2023, the highest sales area of commercial real estate in Chengdu's 5+2 area is in the high-tech zone, about 1530,000, followed by Tianfu New Area and Jinjiang District, with about 1340,000 and 100,000 . In terms of new area, Tianfu New Area ranks first, about 3790,000, followed by about 1150,000 and about 7 in the high-tech zone10,000 .
Comparison of commercial supply and sales prices in the 5+2 commercial year of the main city, according to Chengdu Xingang United Bank.
But what is surprising is that from the perspective of the average transaction price, the highest unit price is also Tianfu New Area, about 250,000 yuan, the lowest is the high-tech zone, about 130,000 yuan.
However, industry insiders said that the data of commercial real estate** includes shops, office buildings, apartments and other properties, and commercial villas are not excluded. The low average transaction price of the high-tech zone may be related to the transaction data of the upstairs property.
Project output value ranking: Chengnan dominates the list, Longfor is eye-catching
From the ranking of transaction output value in the main urban area (5+2 area), the top 10 projects in terms of output valueTianfu New Area occupies 5 seats, and High-tech Zone occupies 4 seats.
Chengnan is a high-output commercial area, especially in Tianfu New Area, where commercial real estate performs as well as its residential properties, with a single project having more seats in the top 10 and ranking highly. The high-tech south area is mainly concentrated in Dayuan and Xinchuan.
Among them, the top two projects in the main urban area are Tianfu New Area projects, and the first place is Longfor's first cloud, with an output value of about 43.7 billion, followed by Luhu Eco-City, about 41.2 billion yuan. Among other non-Chengnan areas, only Binjiang No. 1 in Chenghua District ranked sixth with nearly 200 million yuan.
In addition to Longfor's first commercial output value ranking first in the central urban area, among the top 10 commercial transactions in the suburbs, Longfor Huancheng and Longfor Lightyear Mansion in Longquanyi District ranked first respectively.
In the second and third places, next to the commercial sales of these two projects, the Dong'an Heavenly Street and Yidu Heavenly Street built by Longfor are close to present.
At the top of the list of suburban businesses is the second phase of the Long Island Huicheng project in Xindu.
Renderings of the artistic conception of Longfor Huancheng Platinum Island.
In terms of transaction area, the top 10 projects in the main city are all concentrated in the high-tech zone and Tianfu New District, and Forte Fucheng International ranks first.
However, projects with high unit prices are mainly concentrated in mature areas, such as Dayuan, Dongdajie, Balizhuang, Huapaifang, Shawan Business District, Panchenggang Area and other areas, and the properties in the core areas of the main city and mature business districts have high unit price support. In the first place is Shihao Philippe in the core area of Dayuan, with a unit price of about 950,000 yuan+.
Partial real photo of Panchenggang business district.
From the perspective of the apartment market, there is a two-level differentiation phenomenon, with the output value of high-end apartments prominent, and the price of ordinary apartments in exchange for volume.
From the perspective of unit price, the top five are Garden City International Resort Center (Garden City La Cadiere Skyline), China Huashang Financial Center, Yingjia Winner, Yufeng, and Azure Lakeside No. 1, with an average transaction price of 40,000 yuan. Location resources, product design, spatial scale and supporting services have become the core selling points of high-end apartments.
Blue Lakeside No. 1 has a construction area of about 630 real photos of the model room.
There are three major changes for business investors
It is worth noting that there will be several major changes on the demand side in 2023.
First, investors' expectations are becoming more rational. About 80% of homebuyers expect returns to be 4-6%. Investors pay more attention to medium and long-term stable returns, and factors such as rate of return, safety, first-class passenger flow, and all business formats are at the forefront of real estate concerns.
Secondly, the trend of high-net-worth clients returning to the main city has increased significantly. The investment trend of commercial real estate is also returning to the main city, and the core business in the core area is more resilient to risks, so it is more favored. But it's mainly high-net-worth clients who favor the main city. The low unit price and low total price of commercial real estate have also attracted many investors who just need it.
Third, multiple home buyers are active. Customers who have had many successful experiences occupy the main force, which has increased significantly compared with previous years. This change is also reflected in the fact that investors pay more attention to the operation level of the operating enterprises behind the commercial real estate, and the actual situation of commercial operation plays a key role in the premium of commercial sales.
Tiantou Tianfu Park Future City commercial real picture.
The person in charge of sales of the commercial sector of Tiantou Real Estate said that the sales of commercial real estate projects of Tiantou Real Estate in 2023 will mainly be based on shops. "The ground floor has a larger audience, and the second floor is more suitable for medical beauty, hot pot, Chinese food and other formats. From the perspective of demand, owners who buy ground floor businesses are more concerned about location, location and total price; Owners who buy the second floor and above pay more attention to the unit price. ”
When talking about the changes in the current commercial real estate investment, the person in charge said that from the perspective of the portrait of the owner, the geographical attributes are strong, and there are more self-use investment customers in Tianfu New Area, and the main group of people is about 40 years old, many of whom are individual industrial and commercial householdsThe first is the lack of investment channels, and the second is that the investment logic can be used by itself.
And on the return on investment,Customer expectations are mostly in the 4between 5-5%. It is more difficult for shops with a total price of more than 3 million**, and it is better for the volume of 2 million and below. ”
Tiantou Binhu Long Beach commercial real picture.
The logic of the sale of commercial real estate has been from"People looking for shops" became "shops looking for people".He said that due to the decrease in commercial investors, the sales of commercial real estate need to do more to find the right customers.
Taking Tiantou Development as an example, a shop festival was set up last year, and the owners were actively matched with corresponding businesses. "Commercial sales have passed the stage of off-plan sales, and it is difficult to sell shops with expectations and imagination, and existing shops are relatively more popular. "Another point is that, from the perspective of the logic of commercial operation, when the first experience business, pharmacy, catering, supermarkets and other community-based supporting businesses can be more quickly realized, and they are more welcome.
A real photo of the business of the City of Times.