From popularity to mass closures: the reason for the disappearance of farmhouses.
From boom to mass closure: why is the farmhouse silent?
At present, China's farmhouses are facing severe challenges from declining customers and business difficulties. It is suspicious that farmhouses that used to be thriving are now closing. The analysis of the motivation for the emergence and development of farmhouse entertainment shows that behind it is not only the people's admiration for nature and tranquility, but also the support and market needs. However, with the increasing saturation of China's farmhouse market and chaotic management, the service level of "farmhouse" is uneven, which makes the unique tourism experience of farmhouse gradually fade, which has led to the "excessive" and "uneven quality" problems of the development of "farmhouse".
The quality of the "farmhouse" varies, and the root cause of this is that the market is oversaturated. Nowadays, almost all villages have farmhouses, which would have been a good way to make more people feel the joy of the countryside. However, due to the oversaturation of the market, many problems have also arisen. The farmhouses that were originally very distinctive have also become the same, and they lack charm. On the other hand, due to the fierce market competition, some farmhouses only rely on building sheds and simple diets in order to make a profit, but they still regard themselves as pure pastoral experience, so the feelings of tourists will of course be greatly affected. In addition, some "farmhouses" are not perfect and imperfect, which leads to the disappointment of consumers with "high-quality" tourism products. The overuse of tourism resources has seriously damaged the overall image of the farmhouse and reduced the attractiveness of tourism.
At the same time, some new forms of tourism are also impacting farmhouses to a certain extent. Some new forms of tourism, such as characteristic homestays, boutique hotels, theme tourism villages, etc., focus on personalization and characteristics, and can provide tourists with more diversified and higher-quality services. Nestled in the middle of the landscape, the exquisite hotel, with its unique design and high-quality service, brings you not only a comfortable living experience, but a new living experience. In stark contrast, the traditional facilities and service standards of the farmhouse have become difficult to adapt to the needs of more and more guests in the face of more and more guests. Such a transformation is a huge test for the farmhouse. In order to survive and develop in the increasingly fierce market, it is necessary to improve the quality of service and innovate the management concept in order to meet the needs of the increasingly changing market.
Farmhouse is an important part of China's "rural revitalization", and the problems and problems it faces are worthy of our serious study and development. The main body of the farmhouse should be fully aware of the current market saturation and unstable product quality, and should increase the operation of the farmhouse, improve its quality, and strive to create a "farmhouse" with personality. On this basis, we should fully learn from the advantages of these emerging tourism methods to provide personalized and personalized services for the younger generation of tourists. If the farmhouse is to survive in this fierce tourism industry, it must constantly adjust and innovate.
In a period of transition, the farmhouse must reflect on its own development direction and characteristics, and integrate it with the requirements of modern society and tourists, creating a unique local experience. The farmhouse is an organic combination of modernity and tradition in a multi-space where modernity and tradition, nature and culture, leisure and experience are blended. In order to survive in an increasingly competitive market, it is necessary to give tourists more experience and services, so as to bring new vitality to the local tourism industry.
In general, China's farmhouse is in an embarrassing situation of over-exploitation of the market and uneven quality, and the new form of tourism has also brought a certain impact to it. In order to revive the "farmhouse", it is necessary to improve its service level, innovate the management concept, and integrate it with the development of a new type of tourism to create a "farmhouse" with distinctive characteristics. Only in the continuous adjustment and innovation can the farmhouse gain a foothold in the tourism industry in today's world and create conditions for the development of tourism.