Author |Sugar fried hawthorn
A guide for older single young people to avoid urging marriage: chasing dramas at home, doubling happiness", "I want to sleep until I wake up naturally during the Spring Festival, and chase dramas with melon seeds in the warm winter sun in the afternoon" ......The flavor of the New Year is getting stronger, and many people on social platforms have begun to post their long holiday plans: chasing dramas and watching variety shows has become more and more the standard posture of the Spring Festival for contemporary people!
Youku obviously understands the needs of users. Today, with the theme of "Youku in the Year of the Dragon, Good Luck", Youku released the main logo of the Year of the Dragon in 2024: with "Youku + Dragon + 2024" as the creative inspiration, through clever combination creation, it forms a "dragon" similar to traditional Chinese characters. It is quite ingenious and has the charm of traditional culture, and it also completely fills the sense of ritual of the Spring Festival in the Year of the Dragon.
The extension of the main logo with "Dragon" as the core element is Youku's practice of advocating Chinese cultural self-confidence and stressing the values of Chinese culture. Of course, the key to attracting and retaining users is high-quality, creative content.
Officially announced with "Dragon Mark", there is also Youku's New Year film list of "Good Drama One-stop": not only includes quality dramas such as "The Case of Tang Di Gong", "Three Teams", "Thirty Thousand Miles of Chang'an", "Country Love", "Do You Know If You Should Be Green, Fat, Red and Thin" and other national dramas, as well as humanistic dramas such as "Round Table Pie" and "If the Color Could Talk" that accurately take care of circle users, 30+ Spring Festival Gala, sports events cubal, etc. appear in the film list as the first choice for Spring Festival rituals and family carnivals. ArguablyIt truly achieved "good dishes" and took care of the tastes of each audience.
The New Year's flavor of the online Spring Festival stalls in the Year of the Dragon starts with locking Youku.
The "dragon" composed of fireworks in the sky is a unique Chinese program romance, the "dragon" composed of window flower paper-cutting magically echoes the sense of ritual of the Spring Festival of a generation, the "dragon" in the huge waves is soaked with the spirit of the teenager fighting the sky, and the "dragon" composed of multiple bright yellow highlights the ancient imperial authority, of course, the "dragon" can also be the classic and elegant ...... of the red, full of ** and childlike green, flowers and birds
Extract the most representative elements of different contents and integrate them into the "Dragon" Year logo, forming a number of content posters with completely different temperaments, which are pleasing to the eye and make people feel more intuitivelyThe richness of Youku's New Year content.
The best drama that entertainment unicorns are looking forward to the most is the costume detective drama "The Case of Di Gong of the Tang Dynasty", which mainly tells the story of Di Renjie solving strange cases and finally solving the crisis in Chang'an in the form of a unit drama. Although it is a suspense theme, Di Renjie, as a historical figure IP with a high "national degree", is very legendary and market appealing, and it also has a high degree of adaptability to the Spring Festival. At present, the number of reservations for the show on Youku has exceeded 4 million.
The national drama "Ivy League" "Country Love", as a reserved project for the Spring Festival of a generation, was also announced today that it will be broadcast on February 2. In the first trailer that has been released and the finalized trailer of the "Big Three Fighting Method" version, the atmosphere of the Northeast New Year's flavor and family carnival has also been filled. Since the show opened online reservations on January 28, according to **, the number of reservations on Youku and Sina Weibo platforms has exceeded 1.75 million. Under the Northeast tourism boom detonated by Harbin, it is not a pleasure to feel the charm of Northeast literature in the bed?
In addition, there is also the already popular "Love for a Long Time". The "separation and reunion of a group of people" focused on by the TV series is particularly appropriate at the moment when old friends get together during the Spring Festival, and the portrayal of friendship, love, family, workplace, growth group portraits, etc. also makes many people "break the defense". Since the start of the show, it has also dominated the hot search topics on Weibo for many days, and the audience has also had a fateful "bond" with the characters Huang Yingzi and Lan Yifei in the play. In short, whether it is with family or old friends, this drama is the best choice for chasing dramas during the Spring Festival.
Of course, the "reunion dinner" can't just serve new dishes. The 2023 quality dramas that I missed in the past year because of my busy study and work finally have time to make up for them, and the second and third brushes of good dramas and movies are also on the agenda. Not only does the high-reputation animated film "Thirty Thousand Miles of Chang'an" appear in the film list in the summer file, but the public security-themed movie "Three Teams" released in winter will also meet the audience on Youku on February 2.
The favorite "dishes" often stand the test of time the most, especially in the past few years, revisiting classic dramas has become a new posture for the New Year. During the Spring Festival of the Year of the Dragon, Youku will also continue** "The Legend of Zhen Huan" and "Do You Know If You Should Be Green, Fat, Red and Thin" and many other classic dramas, the latter has had a significant long-tail effect since its launch in 2019, and has been among the top 10 of the effective ** list of Yunhe feature films for four consecutive years, and it is also the first choice for countless viewers to watch new old dramas during the Spring Festival.
In addition to the richness and diversity of film and television content, another "moving" aspect of Youku's Spring Festival film list is alsoIt contracts the ritual sense of the New Year for users of all ages, and makes detailed arrangements for users of different ages, different needs and preferences through different forms of content.
It is conceivable that in the upcoming Spring Festival of the Year of the Dragon, 30+ Spring Festival Galas covering various performance forms such as singing and dancing, crosstalk, sketches, and acrobatics have become the best "electronic Chinese New Year's Eve dinner", attracting laughter and laughter.
It may also be in the corner of the family, a group of men are enthusiastically playing the 26th college basketball league, regardless of age, there are no communication barriers, and blood is the best common language. At least in the memory of the little beast, the slightly older cousin's house during the Spring Festival has been staging this kind of grandeur and love for decades.
There are also people who are immersed in their own world: it can be "making up for it", such as the national style animation "Youth Song Xing Overseas Immortal Mountain Chapter" that will be missed in 2023, and "Cangyuan Tu", which set many records in the summer file and topped the hottest Chinese comic of the year; It can also be a humanistic experience brought by "Round Table Pie" and "If Colors Could Talk".
In addition, the happiness of children cannot be ignored, such as "The Adventures of Bugs" and "Fanny's Adventures in Seeing the World" appear in the film list. There are documentaries, adventures, and "Thirty Thousand Miles of Chang'an", which is very suitable for children, which is an entertaining and educational Spring Festival holiday.
dramas, movies, parties, children, Youku has properly contracted the reunion moment, This wave of New Year's gift packages, we also receive them first
To be honest, Youku is once again at the forefront of the whole work, which is not surprising at all. For a long time, Youku's continuous cultivation and layout in the humanities track, and the exploration of cultural heritage and oriental aesthetics in different eras in the creation of costume dramas, have laid the foundation for Ping's special humanistic temperament, and also made it easier for it to achieve linkage between traditional culture and platform characteristics, and make creative breakthroughs.
In other words,The release of the main logo of the "Dragon" year is a window to see through Youku's content concept, and the theme of "Youku in the Year of the Dragon, Good Luck" is Youku's confidence in content layout and determination to create high-quality content.
Looking back on 2023, Youku is confident enough. In the drama market, it not only incubated popular models of multiple genres such as "Long Moon Embers", "Secretly Can't Hide", "News Queen", and gave birth to 11 popular dramas such as "Who Is He", "Hou Lang", "Stars Fall into Sugar", etc., but also relied on the three high-reputation dramas of "Youth Song Xing", "Under the Stranger" and "Like a Fire Year", bringing comic dramas and male frequency dramas to the forefront again, in addition to "When I Fly to You" also created the best results of 2023 account-sharing dramas.
It was also this year that the influence of Youku dramas spread in an all-round way: many dramas such as "Can't Hide Secretly", "Under the Stranger", and "Youth Song Xing" have achieved remarkable results in the overseas market; The influence of the hit dramas of "Long Moon Embers", "Can't Hide Secretly" and "News Queen" has even penetrated into the field of tourism consumption, and filming locations such as Bengbu, Xiamen, and Gezai Mountain have triggered a check-in boom, and even "flower nail fans" have unexpectedly become popular out of the circle.
In the variety show market, Youku not only has "This! is the head variety show IP such as "Hip-hop 6" to stabilize the market fundamentals, and the new variety shows "Infinite Transcendence Class", "Drama Good Songs", "Super Witty Youth Conference", etc., have also gained high popularity and high discussion in the market. The humanities track has ushered in an explosive season: "Let's Have a Good Chat", "First Person Plural", and "Qiang Qiang Xing World 3" have Douban scores of more than 9 points.
There are top hits, there are also circle-quality content, and there are more surprises, Youku's content is steadily and steadily advancing. And stretching the line of sight, Youku's content reserves in 2024 are also worth looking forward to.
First of all, the head high-quality content is abundant, and it is "popular before it is broadcast". The costume life suspense drama "Qingming Shanghe Tu Password" is a super IP developed by Youku for nearly ten years, with a total of six seasons, and the show has attracted much attention from the market from the official announcement of the starring lineup, the release of posters, and the announcement of the start-up. In addition, there are many head dramas such as "Shangganling", "Snow Labyrinth", "The Legend of Mortal Immortals", "The Case of Di Gong of the Tang Dynasty" and so on.
Secondly, differentiation is the biggest quality of Youku's content. In 2023, Youku further clarified its idea of focusing on innovative tracks such as live-action comics, science fiction and avant-garde short dramas, which is also reflected in this year's film list: "Shaoge Universe" series "Young White Horse Drunk Spring Breeze", "Legend of the Dark River", "Sea of Dreams" adapted from Liu Cixin's original work and other content have attracted a lot of market attention. The pioneer short drama track is an additional upgrade of "suspense +", and will work with Zhang Yimou and Cao Baoping to create "Snow Labyrinth" and "Once Upon a Time by the Water".
If manga reform is a new path for Youku to emerge in 2023, then the Hong Kong drama market is the track for the stable and great development of the platform. In 2024, Youku's "Hong Kong flavor" will be even stronger: the drama market "The Inheritor of Family Glory" is impressively listed, the sequel to "News Queen" has also been launched, and in addition to the second season of the variety show market "Infinite Transcendence Class", the variety show "Infinite Brokerage Group" will also be launched for the star "transformation" to operate newcomers.
Moreover, Youku is also taking action to renew the classic track. Youku not only brought the head content of male frequency such as "The Legend of Mortal Cultivation of Immortals" and "The Case of Di Gong of the Tang Dynasty", but also the second season of the 2022 male frequency drama "My name is Zhao Jiadi". The female emotional track, such as the TV series "Half-mature Men and Women" adapted from the Douban IP "I am not a good man and a woman", can be said to have collected the popular factors from IP to star to production.
In the variety show market, Youku entered the game reasoning track with a blockbuster, and "The Cat in the Box" created by Huang Lei was regarded as a variety show version of "Truman's World", and keywords such as movie-level scripts, blind rivers in life, and comedy alone are enough to make people curious; "This is My Island", the growth collision between teenagers and islands, also makes people look forward to a variety show with funny and realistic value.
Finally, "Youku in the Year of the Dragon", what it wants to bring to users is obviously not only a good omen of "good start", a New Year's gift of "New Year's goods", but also a year of uninterrupted good content**. And we are also looking forward to the "encounter" with Youku every day in the future, in the romantic reunion festival, in the moving "Chinese story", and in the most ordinary daily life.