Here is the most professional and authoritative series of Korean cars and Korean car market, "Korean Trends" No. 1190.
Recently, Hyundai Motor has attracted attention by considering the launch of an all-new Sunda plug-in hybrid (PHEV) model in South Korea. Hyundai's all-new Shengda PHEV model will be equipped with the second-generation PHEV system, which will be launched in the North American market first.
Hyundai Motor Group recently unveiled plans to develop a next-generation PHEV system. Hyundai Motor will begin development in the second half of this year, with the launch of the Shengda PHEV in 2025.
The second-generation PHEV is equipped with a new high-density battery pack and two new motors under development. On a single charge, expect to travel up to 100 km in electric mode. The development of the Shengda PHEV is still in its early stages, but the second-generation system will significantly improve the electric performance, electric mode driving range, and fuel efficiency compared to the Hyundai Motor Group's existing PHEV system.
In August last year, the Shengda, a midsize SUV representing Hyundai Motor, was launched as a new model. This is the fifth generation of the all-new model launched after five years after its launch in 2018. The fifth-generation Shengda has made innovative changes not only in terms of exterior design, but also in terms of performance and fuel efficiency. At present, the fifth-generation Shengda is only available in gasoline and gasoline-electric hybrid versions.
Hyundai and Kia have not launched plug-in hybrid vehicles in the Korean market since 2021. Because the preferential treatment of environmentally friendly vehicles is mainly carried out by pure electric vehicles, PHEVs lack advantages in terms of subsidy preferences. In addition, the battery and engine are carried together, which is widely considered to be heavy, and PHEVs are not popular in Korea.
However, the recent reduction in subsidies for electric vehicles and the lack of EV charging infrastructure have led to lower sales of electric vehicles than before. As of last year, EV sales in South Korea decreased by 3% compared to 2022.
Therefore, Hyundai Motor's announcement of the development and launch of the second-generation hybrid system will be a new opportunity for the development of Korean plug-in hybrid vehicles. The Shengda plug-in hybrid, which will be launched in 2025, will start with 16 gasoline turbocharged hybrid powertrain as the basis, the specifications of the motor and battery are further upgraded. It is expected that the South Korean listed Seungda PHEV** range will be between 54 million 60 million won (about 28 yuan.)990,000 32220,000 yuan), forming a high and low match with the internal combustion engine version.