Planning: Jiwenxing Auspicious Culture - Focus on the dissemination and creative transformation of auspicious culture!
1. The positioning and value of the temple's cultural creativity - positioning is the original intention, that is, the cause, and planting good causes and bearing good results
As an important carrier connecting the audience and the temple space, the temple culture and creativity has unique cultural value and commercial potential. It is not only the inheritance and promotion of the temple culture, but also the modern interpretation and innovation of the temple lifestyle. In today's society, the sustainable development of temple culture and creativity has become a topic of great concern. Most people's comparative perspective is that the domestic temple as a place of faith cultural tourism is also getting hotter, but it has also brought the problem of excessive temple commerce, how to deal with the relationship between the temple as a religious site and a cultural tourism destination is a very important issue, and positioning is like a nail, what is positioned in the user's heart, who you are is very important, clear positioning is to shed an indelible impression in the user's mind, and this impression will be in some conditions to send the user's behavior, for example, to improve a keyword, who will I think of!
Second, the problem of domestic monastic culture and creativity - homogenization is a phenomenon, and the root lies in the breakthrough of concepts!
The main problems of domestic monastic culture and creativity include the lack of innovation and characteristics, homogeneity, and the dislocation of the integration of business and faith. The existence of these problems limits the development space of the temple culture and creativity, and it is necessary to take effective measures to solve them, these problems have great universality, not local problems, the problem of innovation is never the innovation itself, but whether the concept and consciousness can break through the inherent thought and interest pattern of the past, many things are not bound forward is not not wanting, but that there is no need, you can lie down to win the era, why still struggle, over time, in the historical torrent of Haohao soup, become the object of subversion and elimination.
3. The reference point of foreign monasteries and cultural creativity - reactivate cultural self-confidence, don't forget the splendid culture of our ancestors for 5,000 years, which is a very valuable original treasure trove!
Compared with domestic monastic cultural creativity, foreign monastic cultural creativity has certain advantages in innovation, diversification, social participation and brand building. Learning from the successful experience of foreign monasteries will help promote the sustainable development of domestic monastic culture and creativity. For example, it can focus on cultural heritage and innovation, develop diversified products, strengthen social participation and cooperation, and focus on brand building and intellectual property protection.
Many people travel abroad, especially in areas where Buddhism has developed very well, and the cultural and creative temples have left a very deep impression on people, why so, there must be something that can be used for reference, but don't take it, but to be original, we have the ability to be original, if not, our Chinese nation has a shining culture of 5,000 years, the original culture is not all created by themselves, and then has been imitated by others, we must not be conservative and incomplete, vain and self-indulgent, We must have cultural self-confidence, cultural self-confidence is not an empty slogan, just look at the original splendid culture of our ancestors.
Fourth, return to the characteristics of domestic temples, dig out the genes of domestic temples - what genes, what to develop, don't do four dislikes!
The development of cultural creativity in domestic temples needs to return to the characteristics of domestic temples and tap the genes of domestic temples. Through an in-depth understanding of the uniqueness and value of domestic temple culture, representative design elements can be extracted to provide strong support for creating cultural and creative products with vitality. On this basis, the practicality and aesthetics of the product should be focused on to meet the needs and expectations of consumers.
Each temple has its own story, has its own genes, has its own provenance, the so-called digging genes is to look inward, dig deeper, and definitely not to seek outward, who are you, this question is the analysis and development of yourself, a temple, living alone, must have the background and reason for his birth and development here, must be around these things to create creativity, must highlight their own unique characteristics, this thing is the foundation to be able to settle down, instead of blindly learning from others when they are on fire, In the end, I learned to be four dislikes!
5. The contradiction between faith and cultural creativity and its solution - don't sell it with the reputation of the temple!
In the development process of the temple's cultural creativity, the collision of faith and cultural creativity is a problem that cannot be ignored. How to balance the relationship between faith and commercialization, and how to innovate while maintaining tradition, are important challenges faced by the temple's cultural and creative industries. Resolving this contradiction requires respecting religious beliefs, following the laws of commercialization, and focusing on cultural inheritance and innovation to achieve sustainable development. Specifically, we can start from the following aspects: excavating the uniqueness and value of temple culture, paying attention to the practicality and aesthetics of products, introducing modern scientific and technological means to improve user experience, and paying attention to the environmental protection and sustainable development attributes of products.
There are many such examples, the incense ash glass of Lama Temple has been controversial on the Internet, whether the incense ash is added, whether it is a stall, etc., now we are facing the group of post-90s, post-00s, is a group of people who dare to be straightforward, they will not be so tactful, they are very sober, they know what they need, and they know what they hate, so, for this group, to be true, good and beautiful is definitely not a big and empty word, if you can't do it, you will be questioned and spurned, we say, the world of those who win the hearts of the people, Faith can not be sold without a bottom line, and the cultural and creative of the temple should pay more attention to the maintenance of word of mouth, otherwise it will get short-term benefits and lose long-term reputation, especially the temples relying on scenic spots should pay more attention.
Sixth, to create a vitality of the temple cultural and creative products - cultural and creative should get rid of the fate of changing day by day, every year, no matter how good the whitewash, it is not as good as a great soul!
Creating vibrant temple cultural and creative products is the key to achieving sustainable development. This requires extracting design elements from cultural connotations and paying attention to the practicality and aesthetics of products; Introduce modern technology to improve user experience; Pay attention to the environmental protection and sustainable development attributes of products; At the same time, we should pay attention to the quality and process of products, and improve the added value and competitiveness of products. On this basis, it is possible to attract the attention and participation of the target audience and improve the visibility and influence of the product through innovative marketing strategies and social ** promotion.
The general approach is the interpretation of cultural attributes, which is very rare to be able to do this, which is definitely not something that can be done by just looking for a design team, it must have a high perspective, the pursuit of inclusiveness, high empathy and a keen sense of market smell and cross-border multi-dimensional integration can be achieved, so where there is life and long-term vitality of the product, there are few products that play every day, Coca-Cola has not improved much to the current formula, and the Buddha statue has not changed in essence for thousands of years. These are all because of the power of cultural attributes that overshadows all the interference of formalism, the so-called vitality is the classic, and the so-called classic is the perfect unity of connotation, form and appearance. Cultural creativity should get rid of the fate of changing day by day, every year, no matter how good the whitewash, it is not as good as a great soul!
Seventh, let the product become the first traffic content - the product is the content, in addition to being good-looking, there is also a sense of story and ritual!
In today's era of information, how to make products become traffic content is an important challenge faced by the temple's cultural creativity. Through innovative marketing strategies and social ** promotion, you can attract the attention and engagement of your target audience and increase the visibility and influence of your products. At the same time, creating a unique IP image and story content is also an important means to make the product become the best traffic. On this basis, we should pay attention to the quality and process of products, and improve the added value and competitiveness of products.
It takes luck to become a popular traffic phenomenon product, which is indeed a good thing at the right time, but it is not irregular, such as making dragon cultural and creative products in the Year of the Dragon, then it must be in line with the current situation, but what to do dragon products, which needs to grasp the current hot spots and people's inner needs to plan and plan, therefore, the traffic level of products can not be separated from the current environment, whether it is to follow the trend or go the other way, the core is to stimulate people's attention and inner emotional value.
8. Avoid the Yiwu effect of marketing the value attributes of the temple's cultural and creative products - either being imitated, or on the way to being imitated, get rid of the vicious circle of bad money chasing good money!
In order to avoid the Yiwu effect of marketing the value attributes of the temple's cultural and creative products, a series of measures need to be taken. First of all, we should pay attention to the quality and process of the product and improve the added value of the product; Secondly, it is necessary to strengthen brand building and intellectual property protection to maintain the uniqueness and value of products; Finally, it is necessary to promote the upgrading and innovation of the industry and improve the competitiveness of the entire industry. On this basis, attention should be paid to the environmental protection and sustainable development attributes of products to achieve long-term commercial value and social benefits.
Imitation is inevitable, this is a stubborn disease, from ancient times to the present, regardless of region, Yiwu is the world's most powerful small commodity base, strong manufacturing capacity, very fast response speed, there is nothing you can't think of, only you can't find it, so, as long as your products come out, they may appear on the shelves of Yiwu, so, on the one hand, to strengthen the protection of intellectual property rights, and secondly, is to raise the threshold of bad money chasing good money, although it is imitated, but it will not cause a large loss of consumers, in fact, it is to answer a questionWhy do users choose us, and what more value do we have besides the value of the product itself.
9. The key to the cultural and creative products of the temple is not in the product itself - the kernel and method determine the tone of the product
The key to the cultural and creative products of the temple is not the product itself, but the cultural connotation and value behind it. Therefore, in the process of design and development, it is necessary to dig deep into the uniqueness and value of the temple culture and extract representative design elements and concepts. At the same time, it is necessary to pay attention to the practicality and aesthetics of the product to meet the needs and expectations of consumers. Only by integrating cultural connotation and value into the product.
I often say that all idealism, especially the temple culture and creativity, is absolutely different from the general cultural tourism products, now whether it is offline or online live broadcast, the so-called "holy relics" under the banner of faith are sold as stalls, and there is indeed a lower value of faith, which has nothing to do with ** but a problem of ways and means, and there is, I don't understand the scene of the use of faith, for the sake of traffic, not only hurting the hearts of believers, but also causing the derogation of brand value, sometimes not I don't understand, but there is no awe, This awe is not the fear of the emptiness of heaven and earth, but its own heart, everything is made by idealism, and so is the product, what you see as the product, then it will become.
11. How AI empowers the cultural creativity of temples - not as a replacement, but as a better user experience
The application of AI technology in the cultural and creative industry of monasteries will bring new opportunities and challenges to the design, production and marketing of products. Through AI technology, we can achieve intelligent product design and production, and improve production efficiency and product quality. At the same time, AI technology can also be used for data analysis and marketing**, helping us better understand consumer needs and market trends, and provide strong support for product design and marketing strategies. However, the application of AI technology also requires us to pay attention to issues such as data security and privacy protection to ensure the smooth progress of sustainable development.
The application of AI on the supply side is infrastructure, basic tools, and the application space on the user side is larger, here is the integration with the scene, directly related to the user experience, AI is not a replacement but convenience and improvement, here is not to talk in detail, you can pay more attention to some content related to this field.
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1. From limited space to super individual, how can Internet celebrity monks build their own cultural and creative brands - break through the limitations of physical walls and create greater well-being in the wider world!
In today's social era, Internet celebrity monks can create unique cultural and creative brands through their own charm and influence. By sharing their own practice experiences and interpreting Buddhist scriptures, online celebrity monks can attract the attention of a large number of fans, and launch relevant cultural and creative products on this basis. At the same time, Internet celebrity monks can also cooperate with monasteries to jointly create cultural and creative brands with temple characteristics and improve the popularity and influence of products. However, while building their own cultural and creative brands, influencer monks need to maintain their own spiritual and moral standards, and avoid excessive commercialization and behavior that violates religious beliefs.
The temple cultural and creative should not guard the involution of the land, eat the offline traffic worry-free, but should break through the limitations of the wall, to the wider world to promote, create more well-being, cultural and creative is only the flower and fruit of the public, the current is the era of super Internet celebrities, the achievements of individuals with their own strength are not worse than a large organization, this is the current offline situation, but also the future of the organization of the norm, therefore, qualified practitioners can build their own brand, through the empowerment of the power behind them to realize their own value, With the advent of the era of super individuals, more people need to be able to create well-being!
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Second, the future development trend of the temple's cultural creativity - a new species of innovation, cross-border and altruistic value integration!
With the progress of society and the development of science and technology, the future development trend of temple culture and creativity is also constantly changing. In the future, the temple will pay more attention to the application of digital and intelligent technology to enhance the innovation and competitiveness of products. At the same time, with the continuous improvement of people's attention to environmental protection and sustainable development, the temple cultural and creative will also pay more attention to the environmental protection and sustainable development attributes of products. In addition, with the rise of the Internet celebrity economy, the temple cultural and creative will also use the Internet celebrity effect to create influential brands and products.
There is no doubt that everything will keep pace with the times, and it is not possible to do not want to, the temple culture is also the integration of religion, art, technology, culture and commerce, and the relevant factors will change, especially the changes in the thoughts, concepts, and lifestyles of the new generation group, therefore, the cultural and creative culture of the temple must also evolve with it to meet the spiritual needs of the growing new generation.
Author: Ji Wenxing auspicious year culture|Focus on the research and practice of auspicious cultural industry - auspicious blessing cultural and creative project planning, design, marketing, operation, IP development, ** chain, etc., share and win-win to build auspicious cultural ecology!
Further reading: Planning: 2024 Year of the Dragon, opportunities and choices for devoting yourself to auspicious cultural projects!!