This winter, Heilongjiang Province has received great attention, and the black soil is surging, attracting domestic and foreign tourists. As one of the four major new economies in Heilongjiang Province, the ice and snow economy has been on the cusp of development.
Investment promotion is the "golden key" of economic development and the "strong engine" of high-quality development. How to seize the best development opportunities, dig gold in the snow, turn the ice and snow into gold and silver mountains, and enhance the stamina and vitality of high-quality development and sustainable revitalization has also become a must-answer question in front of Longjiang people.
Heilongjiang is rich in ice and snow resources (**for Heilongjiang** expansion film).
At the same time that the "little golden bean" in the south seized the major ice and snow attractions and crowded the business circles in Harbin, a group of investors also set their sights on Heilongjiang, and they were looking for the "wealth code" in the snowy and enthusiastic.
From January 14th to 19th, more than 50 entrepreneurs organized by Peking University HSBC Business School carried out intensive investment investigation activities in Jixi City. After inspecting the ice and snow activities such as the Xingkai Lake Winter Fishing Festival, the National Ice and Snow Games, and the Xingkai Lake Ice Lake Crossing, as well as the "Yulianggou" Dream Ice and Snow Town, Muling River Plough Theme Park, Jixi Ice and Snow Lantern Festival, Xingkai Lake Ice and Snow Tourism Development and other projects, they also conducted in-depth exchanges through the key industry investment symposium and the ice and snow tourism investment promotion symposium. "Jixi has obvious advantages in ice and snow resources, broad market development prospects, and huge potential for industrial development", the entrepreneurs commented, and signed a tourism cooperation framework agreement with Jixi City.
With the help of the platform of the 3rd Heihe Cold Area Test Festival, on January 8, Heihe City held a promotion and signing ceremony for the cold area test industry, and issued a cooperation invitation to share new opportunities for the development of the cold area test industry and work together to build a world-class cold area test base and cold area test base. Heihe City signed a strategic cooperation agreement with China Automotive Engineering Research Institute Co., Ltd., China National Institute of Standardization, and Shanghai People's Enterprise Group New Energy Technology. The guests said that they would learn more about Heihe, pay attention to Heihe, invest in Heihe, and dig deeper into the potential of cooperation.
The ice and snow industry has unlimited prospects, and how to turn market flow into economic development increment and let more projects take root is actively planned and practiced by cities (prefectures) in the province. At the press conference of the 2023-2024 Harbin Ice and Snow Season, Harbin comprehensively sorted out the list of investment opportunities and investment potential reports of the ice and snow industry, and launched 108 investment projects. The main direction of Daqing's ice and snow economy is to strengthen the ice and snow sports industry, optimize the ice and snow cultural industry, refine the ice and snow tourism industry, and expand the ice and snow equipment manufacturing industry. It is actively connecting with interested ice and snow enterprises, cultural tourism groups and well-known domestic planning and operation teams. Shangzhi City seized the huge opportunity of the 9th Asian Winter Games in 2025, re-planned the layout of the development of the ice and snow economy, and combined with the "Shangzhi Ice and Snow Economic Development Plan", to build a pattern of six major industrial sectors: ice and snow sports, ice and snow culture, ice and snow tourism, ice and snow training, ice and snow equipment, and ice and snow services.
Ice and snow rides.
The refining of the "top stream" in winter is not a day's work.
Heilongjiang Province is the earliest province in China to develop and operate ice and snow, the birthplace of China's modern ice and snow industry, and a strong province in China's ice and snow sports. Over the past decades, as the largest province in China in terms of ice and snow resources, ice and snow sports and ice and snow tourism, Heilongjiang Province has made great progress in its ice and snow industry and has made great progress, with the first international ice and snow festival, the first ski tourism resort, the first international ski festival, the first fixed ski resort, the first international ski industry cooperation forum, and the first "National Ice and Snow Activity Day" ......Heilongjiang Province has always been at the forefront of the development of the ice and snow economy.
Tracing the development of Heilongjiang's ice and snow industry is inseparable from investment promotion.
A snowstorm in the early spring of 2023 ushered in the time of Yabuli. From March 17th to 19th, the 23rd Annual Conference of Yabuli Forum was held as scheduled. As an important part of the annual meeting, the project signing ceremony of the Heilongjiang Industrial Investment and Open Cooperation Conference was held, with a total of 131 projects signed and a total contract value of 15115.6 billion yuan. In fact, at each annual meeting of the forum, the signing of cooperation with Heilongjiang Province is one of the highlights of the conference. Looking back more than 20 years ago, these private entrepreneurs chose to gather in Yabuli because of the snow. Today, a group of forum entrepreneurs have become ski enthusiasts and the first to invest in Heilongjiang's ice and snow industry.
Heilongjiang Province has made long-term preparations for building an ice and snow economy, which can attract the attention of foreign investors and is the embodiment of the results of deep cultivation of the ice and snow industry.
Heilongjiang Province issued the "Heilongjiang Provincial Ice and Snow Economic Development Plan (2022-2030)", based on the actual situation of Longjiang, benchmarking world-class, high-standard planning and design, the whole chain layout of the industry, and the construction of the "ice and snow are also gold and silver mountains" pilot area and the post-Winter Olympics international ice and snow economy demonstration zone. At the same time, the "Several Policies and Measures to Support the Development of Ice and Snow Economy in Heilongjiang Province" was promulgated, with a maximum reward of 5 million yuan for the introduction of enterprise headquarters, a maximum reward of 5 million yuan for new ice and snow industry projects, and a maximum reward of 2 million yuan for the use ......of idle real estate to renovate a new indoor skating rinkA series of supporting policies have driven the implementation of enterprises and projects, and stimulated the enthusiasm of business entities to devote themselves to the ice and snow industry.
Frozen snow drifts, ice and snow rhyme ......Cold weather brings hot expectations, and cold resources burst out of the heat effect. But it will take a long time to make Internet celebrities become popular. The work report of the two sessions of the province that has just concluded proposes to improve the quality and efficiency of investment promotion. Focusing on the construction of the "4567" modern industrial system, we plan attractive and competitive industrial projects, focus on attracting large and strong, new and excellent, and vigorously introduce strategic investors.
Cui Yufan, a professor at Heilongjiang University, deputy head of the tourism group of the Provincial Science and Technology Advisory Committee, and an investment and financing expert of the Expert Committee of the China Scenic Area Association, believes that successfully attracting strategic investors is a complex process involving many aspects, including the following 12 aspects.
The first is to make ice and snow tourism bigger and stronger. Ice and snow tourism is an important engine of the ice and snow economy, driving the positive demand for ice and snow and laying a solid foundation for the development of the ice and snow economy.
The second is to further clarify the positioning and advantages of Heilongjiang Province's ice and snow economic development. Fully understand the ice and snow resources, industrial status and market demand of Heilongjiang Province, clarify the development positioning and advantages of the ice and snow economy, and provide investors with a clear investment direction.
The third is to further implement the relevant support policies that have been introduced, especially to adjust the relevant policies and support measures, and increase support, including tax incentives, land transfers, financial subsidies, etc., so as to improve the attractiveness of investment.
The fourth is to set up an ice and snow economy investment promotion platform to show investors the development potential and opportunities of the ice and snow industry in Heilongjiang Province through investment promotion meetings, summits, exhibitions and other activities.
Fifth, further improve the investment project database. Collect, sort out and improve investable ice and snow industry projects, and establish a detailed project library, including project scale, expected returns, investment costs and other information, so that investors can better understand investment opportunities.
Sixth, carry out market research. Understand the needs and concerns of investors in the ice and snow industry, and develop targeted strategies to attract investment.
Seventh, actively participate in the exchange and cooperation of the international ice and snow industry, attract international investors and partners, and promote the international development of the ice and snow industry in Heilongjiang Province.
The eighth is to provide efficient and professional services, including legal consultation, project evaluation, market research, etc., to reduce the transaction cost of investors.
Nine is to establish and improve industrial chain cooperation. It is mainly through the establishment of cooperative relations with the upstream, midstream and downstream enterprises of the industrial chain to form a complete industrial chain and improve the investment attractiveness of the entire ice and snow industry.
Ten is to strengthen cooperation with banks, investment and other financial institutions to provide financing services, reduce the financing cost of investors, and promote more funds to flow into the ice and snow industry.
The eleventh is to establish and improve the regulatory system to ensure the rights and interests of investors and improve their confidence in investment in the ice and snow industry.
Twelfth is to promote scientific and technological innovation. Emphasize the application of scientific and technological innovation in the ice and snow industry, attract technology-based investors, and promote the development of the ice and snow industry in the direction of intelligence and modernization.
Reporter Qu Jing.