Do you understand Zhejiang University, the new scenery on campus makes students ashamed
Introductory. With the development of the mobile Internet, Internet celebrity culture has become popular among Chinese college students. Campus songs, dressing up, internet buzzwords and other influencer elements quickly integrated into the lives of college students. In response to this trend, some colleges and universities are also experimenting with adding influencer elements to their campuses. However, some of the influence-red landscapes set up on the campus of Zhejiang University have sparked controversy among students some time ago. The incident sparked a debate about the impact of influencer culture on the traditional culture of university campuses, and how universities should balance their cultural heritage with adapting to today's development needs. Through the analysis of this incident, this article analyzes the impact of Internet celebrity culture on traditional campus culture and how to deal with it.
Zhejiang University's creation of Internet celebrities** has sparked controversy.
Some time ago, Zhejiang University set up some Internet celebrity landscapes on campus, including a colorful one"Punch wall"and some influencer texts. The appearance of these landscapes caused controversy among students. Some students believe that the appearance of these landscapes is detrimental to the rigorous academic style of the school, gives people a sense of snobbery, and should not appear in a century-old school.
Zhejiang University is known for its rigorous academic style, and students have high demands on the school's traditions. Therefore, they expressed their dissatisfaction with the shape of the Internet celebrity landscape. Some alumni and faculty also felt that the landscapes were too vulgar and did not fit the school style.
The original intention of Zhejiang Normal University may have been to attract the attention of new students and increase the visibility of the school, but there was a clear lack of thoughtfulness in the implementation process. This also reminds us that we must be cautious between inheriting the campus culture, innovating the campus culture, and not changing the campus personality.
Analyze students' emotions.
This incident shows that there is concern behind the emotional reaction of students to the phenomenon of influencers at their alma mater. On the one hand, students' resistance stems from their aversion to commercial marketing practices, believing that colleges and universities are not shopping malls and should not be used with marketing gimmicks to attract attention. On the other hand, students are also worried that the influencer culture will dilute the cultural connotation of the campus and weaken the academic atmosphere of the school. They fear that the influencer trend will turn universities into places to chase fashion and lose the atmosphere of academic research that has been carefully cultivated by their predecessors.
At the same time, students' concerns about their identity are also part of the emotional response. Traditional campus culture is one of the main sources of pride for students, who want their school to maintain a unique traditional identity rather than just follow it.
The collision of Internet celebrity culture and traditional campus culture.
In today's mobile Internet era, the rise of Internet celebrity culture is unstoppable. Internet celebrity culture, represented by Internet celebrities, has brought unique aesthetics and consumption methods, and has become the object of young people's pursuit. However, the impact of this culture on campus culture is twofold.
On the one hand, the rise of Internet celebrity culture has brought more popularity and popularity to colleges and universities. Through the creation or cooperative promotion of Internet celebrity scenes, colleges and universities can attract more attention and enhance their own image and popularity. This has a positive effect on the enrollment and alumni resources of colleges and universities.
On the other hand, the Internet celebrity culture has also had a certain impact on the traditional campus culture of colleges and universities. The traditional campus culture emphasizes the spirit of rigorous study and academic research, and pays attention to academic pursuit and personal accomplishment. Internet celebrity culture emphasizes external image and fashion trends, and pays more attention to external visual impact and entertainment. This conflict is confusing for students, who struggle to strike a balance between influencer culture and traditional campus culture.
Find balance. How to inherit the traditional campus culture while adapting to the needs of the development of the times is a problem that both schools and students must think about.
First of all, colleges and universities should clarify their educational goals and value orientation. Colleges and universities are the fronts for nurturing future talents, and should pay attention to academic research and personal development. School authorities must maintain and create a good academic environment and transmit this value to all aspects of the school.
Second, colleges and universities should respect the needs and opinions of students. Students are an important part of colleges and universities and have their own aesthetics and needs. Colleges and universities can provide students with reasonable spaces and channels to express their individuality and creativity by organizing appropriate activities and venues.
Finally, colleges and universities can be appropriately combined with Internet celebrity culture. Traditional campus culture is not opposed to the development of the times, and tradition and innovation are not contradictory. Colleges and universities can find a balance through the rational use of the Internet, social networking and other methods, so that the traditional campus culture and Internet celebrity culture can learn from each other and integrate with each other.
In this process, institutions of higher learning should seek effective communication and cooperation with students, faculty, staff and alumni to jointly promote the inheritance and development of the university culture.
Conclusion. The impact of Internet celebrity culture on the traditional campus culture of colleges and universities cannot be ignored, but at the same time, it also brings new opportunities and challenges to colleges and universities. Colleges and universities must pay attention to the concerns and worries of students, and find a balance between traditional culture and the changes of the times. Only through reasonable reflection and exploration can colleges and universities better inherit the cultural heritage and provide teaching that is more in line with today's needs.