Memories of the Spring Festival Gala
Mao Xilang "met and reached a number of development consensus......Text |Selling Wine Wolf Team |Southerly.
On the first day of February, the leaders of Moutai Group and Xijiu Group visited Langjiu Manor to participate in the Spring Festival meeting. In addition to the participation of the top leaders of the three wine companies, the core management teams of the three companies were almost all present at the ......
In terms of Moutai, Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, together with Wang Li, General Manager of Moutai Group, Tu Huabin, Deputy General Manager, Wang Xiaowei, Deputy General Manager and other leaders attended; In terms of Xijiu, Zhang Deqin, chairman of Xijiu Group, visited with a group of senior management teams such as general manager Wang Diqiang and deputy general manager Zeng Fanjun; In terms of Langjiu, Wang Junlin, chairman of Langjiu Group, led the team, and Liu Yi, president of Langjiu Group, Wang Bowei, general manager of Langjiu Co., Ltd., and other senior executives were received.
It can be seen from the attendance of the "full lineup" of the top three soy sauce and wine that this New Year's meeting is of great significance, and it is bound to have an important guide and promotion for the future development of the industry.
Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group (second from left), Zhang Deqin, Secretary of the Party Committee and Chairman of Xijiu Group (first from left), and Wang Junlin (third from left), Chairman of Langjiu Group
a
The three major sauce-flavored liquors in the Chinese market
"Mao Xilang".
In recent years, the soy sauce and wine industry has made great progress. Kweichow Moutai's revenue exceeded 100 billion yuan for the first time, and Xijiu and Langjiu also made the head threshold of the entire industry reach 20 billion yuan.
According to rough statistics, the total sales of the three liquor companies have exceeded 200 billion yuan, forming an industry pattern of "three dominance".
According to the data disclosed in the "Moutai Group 2023 Annual Production and Operation Work Report", in 2023, the group's revenue will be 1644800 million yuan, a year-on-year increase of 205%；The total profit is 1083500 million yuan, a year-on-year increase of 188%；The main economic indicators maintained double-digit growth and continued to lead the industry.
It is worth mentioning that from the overall performance point of view, Moutai Group's liquor business is the "cornerstone" of its performance growth.
According to the operating performance data disclosed by the listed company Kweichow Moutai at the end of last year, it is expected to achieve a total operating income of about 149.5 billion yuan and a net profit attributable to the parent company of about 73.5 billion yuan89%。
At the 2024 National Distributor Conference, Xijiu said that it "successfully completed the strategic layout and indicators issued by the Guizhou Provincial Party Committee and the provincial high-quality development strategy".
Two days later, Langjiu disclosed that in 2023, the payment collection and market shipments will hit a record high, and it can be speculated that the sales of Langjiu in 2023 will exceed 20 billion again.
With the advent of 2024, "Mao Xilang" will also stand at a new starting point for development, and at this meeting, Moutai, Xijiu and Langjiu once again clarified the development goals and directions in 2024, and focused on the confidence and determination of "making a big sauce together".
Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group.
Ding Xiongjun said that the three companies have a great responsibility for the soy sauce wine industry, and they should work together to inherit and carry forward the soy sauce wine technology, jointly pursue the aesthetics of liquor, jointly promote the culture of soy sauce wine, jointly promote the scientific and technological innovation of the soy sauce wine industry, jointly promote the value practice of ESG in Chinese soy sauce wine, and jointly promote the internationalization of Chinese soy sauce wine.
Zhang Deqin, Secretary of the Party Committee and Chairman of Xijiu Group.
Zhang Deqin proposed: "Moutai, Langjiu and Xijiu jointly maintain the influence of Moutai and the uniqueness of soy sauce wine; It is hoped that Moutai Group will lead Langjiu and Xijiu to jointly devote themselves to the market development and technological improvement of sauce-flavored liquor; Jointly protect the beautiful mountains and rivers of the Chishui River Basin, and assume the social responsibility of the enterprise, so that the mountains here are greener, the water is clearer, the sky is bluer, and the people live and work in peace and contentment. ”
Wang Junlin, chairman of Langjiu Group.
Wang Junlin said: "In the next ten years, Langjiu is implementing the '351' project and moving towards an ......annual sales revenue of 30 billion, 50 billion and 100 billionLangjiu is willing to work together with Moutai and Xijiu to protect the Chishui River more scientifically, strengthen the industry, strengthen the quality, strengthen the brand, return the Chishui River, return the people on both sides of the Chishui River, and give back to the society. ”
b
Deeply adjusted liquor
"Mao Xilang" huddlesThe sauce is fragrant!
As we all know, the liquor industry is undergoing deep adjustment, in the past 2023, the soy sauce wine craze continues to cool down, and the batch price of almost all large soy sauce wine products has improved compared with the peak period of the previous two years.
However, in 2023, "Mao Xilang" can still achieve a steady increase, which is enough to show that the market demand for high-quality, big-brand sauce-flavored liquor has not weakened.
According to industry insiders, in 2023, when the industry as a whole is under pressure, the situation of "the strong will always be strong, and the weak will always be weak" will continue to be staged, and the "Matthew effect" will become more and more obvious.
In addition, judging from the information fed back from the market, soy sauce liquor occupies an increasing share in the liquor stock market. In addition to the 100 billion-level Kweichow Moutai, including Langjiu, Xijiu and other enterprises have also reached the scale of 10 billion revenues, on the whole, in recent years, soy sauce wine has constituted a "giants + strong" "pyramid" pattern.
Judging from the statement of "Mao Xilang" at this meeting, the "next" sauce-flavored liquor will continue the group model, with Moutai as the lead, Xijiu and Langjiu as the full support, and then realize the overall development of the sauce-flavored category driven by the head force, and the specific approach is "three focuses".
The first is to focus on the "production area" to jointly protect the beautiful mountains and rivers of the Chishui River Basin;
the second is to focus on "innovation" and jointly promote scientific and technological innovation in the soy sauce and wine industry;
The third is to focus on "responsibility" and jointly promote the value practice ...... ESG in soy sauce wine
Industry veterans believe that "head grouping" is not only a way to avoid "excessive involution and mutual consumption", but also the most effective way to expand and strengthen the sauce category. The development of the group with "Mao Xilang" as the core is expected to make the popularity of the entire soy sauce wine category rebound in 2024.