Recently, rumors about the cessation of operation of Douyin's self-operated home improvement service "Zhuhaojia" have spread in the industry. In this regard, the relevant person in charge of the Douyin home improvement business platform quickly responded, making it clear that "Living Good Home" has not stopped operating, but is adjusting the business direction to explore a more perfect home improvement business service guarantee model.
It is understood that "Living at Home", as an important part of the Douyin home improvement business platform, has been committed to providing consumers with high-quality home improvement services. However, with the intensification of market competition and the increasing diversification of consumer demand, the business is also facing pressure to transform and upgrade. This adjustment is precisely to better adapt to market changes, improve service quality, and meet the diversified needs of consumers.
Tianyancha data shows that ByteDance Technology, to which the Douyin home improvement business platform belongs, has continuously increased its investment in the home improvement field in recent years, expanding its business territory through acquisitions and investments. As a huge market, the home improvement industry has great potential for development. However, with the improvement of consumers' requirements for home improvement quality and service, the traditional home improvement service model has been difficult to meet the market demand. Therefore, the adjustment of the Douyin home improvement business platform is also an inevitable choice to conform to the market trend.
In this adjustment, "Living a Good Home" will focus on exploring a new model of home improvement business service guarantee. This includes, but is not limited to, strengthening construction quality management, improving the transparency of material procurement, and improving the after-sales service system. Through the introduction of advanced technical means and management concepts, the Douyin home improvement business platform aims to create a more professional, efficient and reliable home improvement service experience.
For projects that have already started, "LiveGood Home" said that it will go all out to protect the rights and interests of customers and ensure that the construction progress and quality are not affected. At the same time, for the small number of employees involved in the adjustment process, the company has also prioritized internal transfers to minimize the impact on employees.
The adjustment of Douyin's home improvement business platform not only reflects its keen insight into market changes and proactive adaptability, but also shows its firm determination for long-term development in the home improvement field. In the future, with the gradual implementation and improvement of the new model, the Douyin home improvement business platform is expected to stand out in the fierce market competition and provide consumers with a better home improvement service experience.
Data support: Tianyancha).