Lighting brands have set off a wave of anti-counterfeiting
With the awakening of the awareness of rights protection of many lighting companies and brands, the crackdown on counterfeit goods has been further strengthened. According to the comprehensive public report of Guzhen Lighting Media and the official announcement released by the brand, since 2023,More than 30 lighting brandsIssued announcements related to anti-counterfeiting.
On the whole, the objects of counterfeiting and selling are mainly well-known national brands and foreign brands, and most of the products involved are "star" products with high brand awareness and relatively best-selling brands.
For example,"Mullinson".These three characters are a combination of Chinese characters with distinctive Chinese cultural characteristics, but they are particularly easy to be imitated and faked. Previously, it also publicly named 4 "edge ball" companies, indicating that it did not have any legal relationship with MLS, such as OEM, distribution, investment, holding, equity participation, licensing, etc., and was not an affiliated enterprise of MLS.
As one of the victim brands in the "9.15" extraordinarily large case of manufacturing and selling counterfeit brand lamps and lanterns (click to jump)."NVC Lighting".In October 2023, we cooperated with the Chongqing Municipal Public Security Bureau to smash the extraordinarily large criminal gang of counterfeiting and selling in one fell swoop, and the value and amount of the seized items involved in the case were huge. It once posted on the public platform: "Counterfeit and shoddy products are counterfeit brands, and the legitimate rights and interests of the brand are seriously infringed by taking advantage of the shortcut of infringement."
And it is known as the "first brother of the socket"."Bull".In 2023, it also described the illegal use of registered trademarks by multiple e-commerce platforms, and pointed out that if it infringes on its legitimate rights and interests, Bull will reserve the right to pursue its legal responsibility.
From the channel side,In addition to making and selling fakes, opening copycat stores to sell fakes, there are also counterfeits, touching the packaging of well-known brand products, and even the advertising words and product pictures are plagiarized one to one, so as to confuse consumers.
Judging from the way of anti-counterfeiting,On the one hand, various lighting brands are confronting counterfeit manufacturers and sellers, such as online complaints, platform reports, judicial channels, and joint crackdowns with relevant departments. Taking MLS as an example, it mainly strengthens trademark rights protection through "five major ways": 1. Negotiation and settlement; 2. Filing a lawsuit with the people's court; 3. Request the administrative department for industry and commerce to deal with it; 4. Report to the public security organs; 5. Apply to the customs for the record of intellectual property protection.
MLS brand upgrade and change.
On the other hand, major lighting brands are also actively reminding and solving the problem of consumers buying fake goods through internal means, such as upgrading the anti-counterfeiting methods of their products, popularizing anti-counterfeiting knowledge to dealers and consumers, and conveying to consumers the concept of choosing official channels to buy.
Judging from the results of the fight against counterfeiting,Although there are many brands involved in the anti-counterfeiting campaign, it is rare for brands to publicly release their anti-counterfeiting results in 2023, which may be related to the tedious, time-consuming, labor-intensive and difficult level of anti-counterfeiting work. However, the results of the crackdown on counterfeiting announced by a few brands before can also be seen that the official has a zero-tolerance attitude towards the production and sale of counterfeits. For example, the company or platform suspected of violating the law will be sent to court through judicial channels.
Enhance the brand value of the trademark
Contribute to high-quality economic development
In addition to the anti-counterfeiting measures led by consumers and brands, the official crackdown on the production and sale of counterfeit lighting products has only increased. Since the beginning of this year, local market supervision departments have announced some cases of counterfeiting and selling lighting products, including some gangs, involving a large amount of typical cases.
It is worth noting that many brands have publicly stated that it is only through the feedback of dealers and consumers that they have noticed the proliferation of counterfeit goods, so they have taken relevant measures to combat counterfeiting. It can be seen that dealers and consumers are becoming an important part of the anti-counterfeiting of lighting brands, and have formed a united front against counterfeiting together with the brand. After all, the proliferation of counterfeit and shoddy products not only harms the interests of the brand, destroys the image and reputation of the brand, but also infringes on the legitimate rights and interests of consumers.
In general, at present, the problem of counterfeiting and selling counterfeit lighting products is still relatively prominent, and some cases involve a large amount of money and a wide range of influence, and the road to anti-counterfeiting of lighting brands can be described as a long road. Therefore, major lighting brands should strengthen the protection of trademark rights, especially the first-line brands in the industry, and give full play to the leading role of trademark brands in the high-quality development of the economy and society.
Awarded representatives of the list of lighting ** value trademark brands.
Recently, 42 lighting companies such as Mulinsen Co., Ltd., Sanxiong Aurora, NVC Lighting, Foshan Lighting, and Unilumin Technology have been evaluated"Guangdong first-class value brand trademark"., Mu Linsen's evaluation value is 2689108570,000 yuan, fully demonstrating the achievements of lighting brand building in Guangdong Province. In addition, NVC Lighting, Opple Lighting, Foshan Lighting, etc. have also been on the list for many years"China's 500 Most Valuable Brands".This also has a promoting effect on vigorously enhancing the market value and social benefits of the trademark brand.
Afterword
Judging from the anti-counterfeiting situation of lighting brands since 2023, the cooperation of regulatory authorities, brands and consumers has formed a strong deterrent to the production and sale of counterfeits in multiple dimensions.
With the development of society, the comprehensive construction of a legal country needs everyone's efforts, whether it is consumers, distributors, or brand enterprises, departments, we must crack down on counterfeiting. It is believed that with the further implementation of national policies and the full assistance of the industry and beyond, the production and sale of counterfeit goods in the industry will be further effectively curbed.
Text Editor: Gu Sui.
Editor: Bosom friend.
This article is an original article by Guzhen Lighting Media.
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