What comes to mind when you think of "long"? Changan Automobile, Changlong, Long.
What do I get by typing "long" on my phone? The English word "long", the Chinese "dragon" year, long long up.
In the opening year of 2024, Changan Automobile, which has fully opened the internationalization, will carry out magic ** through the homophonic stalk of "long" in Chinese and English, and in just 1 minute**, let the New Year of Qixin and good luck Chang'an New Year's theme detonate the whole network.
The new year is full of good luck.
New year, good luck Chang'an. On Chinese New Year's Eve on February 2 and in the following two days, Changan Automobile released two Chinese New Year Magic ** in succession. The painting style of the ghost horse and the demonic rhythm made many netizens exclaim great love.
Among them, in the "send you the most looong blessing"**, the magic phrases of "good good luck, long long up" and "good luck Chang'an" appear repeatedly, "Rich Dragon", "Gold Coin Dragon", "Longevity Dragon", "Hu Dragon", "Abdominal Muscle Dragon" and other dragons that symbolize beautiful meanings, take Chang'an cars, follow the rhythm of "dragon" and "long", all the way to the "An" of the universe, and realize the good wishes of "Chang'an in the Year of the Dragon".
The second **, with the classic game screen of pixel style, fiercely presents a wave of memory killing. The protagonist Changlong, in order to win the dragon dance competition, aimed at the focus of young people's complaints during the Spring Festival, "Help you save the New Year's money first", "Young people are under great pressure", and "Go home during the Spring Festival, the embarrassing topic of parents, elders and young people" is easy to resolve. Many netizens who have watched ** said, "It's too top! ""Suitable for repeating**"00 after the start of work".
In 2024, Changan Automobile will fully open its new life with the theme of "New Year, Good Luck Chang'an", with a warm and relaxed image, user emotion, and deep emotional links with young users, so as to launch many activities and gain a wave of goodwill on the whole network.
At the beginning of February, Changan Automobile announced a good start in sales. In January, Changan Automobile's retail sales exceeded 300,000 units, reaching a new high, which was in line with the good fortune momentum of welcoming the Year of the Dragon and taking the lead. In order to celebrate the good start of the Year of the Dragon with 300,000 vehicles, the Chang'an executive group actually jumped the third subject! It can be seen that Changan Automobile is bound to adhere to social marketing to the end this year.
In the new year, Changan Automobile has made great plans.
The New Year's theme of Changan Automobile's Year of the Dragon, the New Year, Good Luck Chang'an, in which the word "Changan" symbolizes the triple cohesion of Changan Automobile in 2024.
Since 2017, Changan Automobile launched its third entrepreneurship - Innovation and Entrepreneurship Plan, and has successively released the new energy "Shangri-La" plan, the intelligent "Beidou Tianshu" plan, and the globalization "Sea Inclusive" plan, and the "three major plans" have run through every step of Changan Automobile's transformation in the past six years.
Now, the new energy "Shangri-La" plan has jumped to a new level. Changan Automobile has been deeply engaged in the core technology of "three electrics" and has mastered more than 400 core technologies. The industry's first Changan Force super-set electric drive, which achieved an efficiency 6 percentage points higher than the industry and a 15% cost reduction, and won the second "World Top Ten Electric Drive" and "China Heart" Top Ten New Energy Vehicle Power Systems in 2023. Released the battery brand "Golden Bell Jar", created IBC digital battery steward, and launched industry-leading technologies such as micro-nucleus high-frequency pulse heating, a new generation of battery integration, and new high-efficiency thermal management. It brings customers a new experience of "long life", "true safety", "ultra-high efficiency" and "fast energy replenishment". At the same time, Changan Automobile actively cooperates with partners to actively optimize the industrial layout and achieve an important breakthrough in the world's leading next-generation power battery.
The intelligent "Beidou Tianshu" plan has made a new breakthrough. Changan Automobile has its own control and the industry has launched the APA7There are more than 30 key technologies such as 0, and up to now, more than 1,500 core technologies have been mastered. At the same time, we will continue to strengthen cross-border cooperation, carry out strategic collaboration with more than 30 advantageous enterprises around the world, focus on high-value technical research, and make every effort to build core competitiveness in the three major fields of intelligent driving, intelligent networking, and intelligent interaction, so as to achieve a leading level of China's automotive intelligence.
The globalization "Embrace All Rivers" plan has opened up a new situation. In 2023, the company officially released the "Inclusive of All Rivers" plan for globalization, clarifying the "Four Ones" development goals for overseas, that is, overseas market investment will exceed 10 billion US dollars, annual sales in overseas markets will exceed 1.2 million vehicles, and overseas business employees will exceed 10,000 people, so as to become a world-class automobile brand. In November last year, Changan Automobile held the "Changan Automobile Brand Southeast Asia Conference" in Thailand and released two dark blue right-hand drive models. At present, Changan Automobile has launched its first overseas base, the "Thailand New Energy Base", with an estimated production capacity of 100,000 units in the first phase and 200,000 units in the second phase. Changan Automobile has also set up three local companies and localized operation teams in Thailand: Changan Automobile Southeast Asia, Changan Thailand Sales, and Changan Thailand Parts. In the future, Changan will take Thailand as the bridgehead of its globalization strategy, radiate Southeast Asian countries and the global right-hand drive market, and open a new chapter in the global development of Changan Automobile.
Under the guidance of the three major plans, Changan Automobile has created a new energy layout in which the three major brands of "Changan Automobile, Deep Blue Automobile and AVATAR" support each other. Among them, AVATR has gradually established a high-end intelligent driving brand image, AVATR 11 and AVATR 12 have been successfully put on the market, with an average price of 35-370,000 yuan, and the "post-90s" users account for more than 50%. Deep Blue Auto polishes the label of "super extended range", and has initially formed a brand image of fashion technology and young vitality. Changan Qiyuan brand release, leading the industry into the era of "digital intelligence new car", at last year's science and technology ecology conference carried out "one-click deformation, safe companionship, self-charging" and other scenario-based interpretation of the first digital intelligence new car CD701, will be presented to you in October this year. Today, Changan Qiyuan has become the cornerstone of Changan Automobile's future development.
In addition, Changan Automobile has always adhered to the customer-centric approach and practiced the No. 1 project. On January 16, the 2024 Changan Automobile Fan Festival with the theme of "Hand in Hand and Advance to a New Leap" was successfully held in Chongqing. The conference released the "Partner+" 2024 action plan, which will continue to dig deep into the three core values of "new services, new experiences, and new relationships", deepen the relationship between brands and users, and bring users a service experience that exceeds expectations.
The dragon is long, and the future is bright. As a leader of China's own brands, Changan Automobile is on the road to transforming into an intelligent low-carbon travel technology company, and is moving from accumulation to high-energy explosion. Now, through the construction and implementation of forward-looking strategic layout, Changan Automobile has enriched the implementation of products and scientific and technological achievements, and strengthened user care and other multi-dimensional comprehensive improvements. It is believed that in 2024, Changan Automobile will rise like a dragon and have a bright future.