The Spring Festival is approaching, and every household is busy with the New Year's goods list. However, this year, Wang Tingting from Fuyang, Anhui Province, has added a new favorite to her list - "domestic beauty". Don't think that this is just an ordinary New Year's goods, Tingting is very thoughtful, sent it directly by express, and deliberately selected some domestic beauty products, saying that the New Year's gift box is both distinctive and cost-effective. This time, it caused a small sensation.
As the Spring Festival gets closer and closer, beauty brands have become the new favorites of the New Year's goods market. All kinds of New Year's gift boxes and Year of the Dragon suits have been unveiled, among which domestic beauty has sprung up. The data reveals the gratifying growth of the beauty industry in Zhejiang Province in 2023, which makes people sigh at the vigorous development of the beauty industry.
The article analyzes this phenomenon in depth and finds that many brands leading the rise of domestic beauty are from "Zhejiang Beauty", which is really a "dark horse" in Zhejiang's economic development. Looking at the data, you will know that the operating income of the cosmetics manufacturing industry in Zhejiang Province will increase by 21% year-on-year in 20238%, the total profit increased by 32 year-on-year7%, the value of goods increased by 42 year-on-year7%。The beauty industry has become a new growth point for Zhejiang's economic growth.
The rise of the beauty economy has prompted "Generation Z" to become the main force in the domestic beauty market. According to the data of the Ministry of Commerce, the current domestic post-90s and post-00s population has reached 3400 million, becoming the strongest driving force for the rise of domestic beauty. The post-00s friends have said that they are more inclined to buy domestic brands, positioning themselves as "cost-effective", and expect domestic cosmetics to do better in terms of ingredients and efficacy.
Jin Litai, chairman of the Cosmetics Professional Committee of Zhejiang Pharmaceutical Association, proposed that the beauty industry should use scientific and technological means to break through the industry's predicament, because this is a multidisciplinary industry involving medicine, materials science and aesthetics. Mao Geping, a pioneer in China's beauty industry, also said that the vision for the future development of Zhejiang and China's beauty industry is to start from a tree and gradually form a dense "forest".
Regulators are also actively innovating the regulation and development of the beauty industry. Wu Hui, director of the Cosmetics Supervision Division of the Zhejiang Provincial Drug Administration, revealed that in 2024, "Zhejiang Beauty" will continue to take "reform", play the "quality card", and take the "integration road" as the basic path, and promote the high-quality development of Zhejiang beauty through measures such as the "fashion and trendy makeup" courtesy action, the release of Zhejiang beauty city gift group standards, and the cultivation of ecological beauty. In this world, Zhejiang Beauty is bound to continue to emerge and become a unique flying horse in the beauty industry.