February 21 (China News Financial Reporter Wu Jiaju) How influential is the Spring Festival Gala?
After the Spring Festival holiday, the popularity of the "Shangchun Mountain" song itself, "Shangchun Mountain Milk Tea", and even the same clothing of the Spring Festival Gala is still continuing, and it performs well in people's daily consumption.
Shangchun Mountain xx" swipes the screen.
After the Spring Festival Gala ended, topics related to "Shangchun Mountain" continued to appear on Weibo hot searches. As of the 20th, on Douyin, the total number of topics "Shangchun Mountain" exceeded 1.4 billion; On station B, there are multiple ** about "Shangchun Mountain", with a volume of more than one million.
At the same time, customized milk tea, singing K, and mountain climbing have all appeared in the "Shangchun Mountain" model.
Many netizens posted on social platforms the "Shangchun Mountain Milk Tea" bought at 1 o'clock. However, there is no milk tea named "Shangchun Mountain" in the menu at 1 o'clock, and "Shangchun Mountain Milk Tea" is actually the "spontaneous customization" of netizens. A number of 1 o'clock milk tea stores in Beijing confirmed to reporters that they had sold a customized version of "Shangchun Mountain Milk Tea".
The "recipe" posted by netizens shows that the common steps to make a cup of "Shangchun Mountain Milk Tea" are: select macchiato for category, choose jasmine green tea and matcha for the base, and add **, coconut milk jelly and other ingredients, and finally name the milk tea "Shangchun Mountain".
The picture comes from a social platform.
At the same time, on social platforms, you can also see the ** of netizens singing "Shangchun Mountain" on KTV. When singing, netizens generally imitate the positions and movements of Wei Chen, Wei Daxun, and Bai Jingting when they sang "Shangchun Mountain" at the Spring Festival Gala. A number of KTVs in Beijing also recently told reporters that there is already the song "Shangchun Mountain".
The picture comes from a social platform.
In addition, some netizens shared their ** climbing the mountain with the title of "Shangchun Mountain".
According to the China Trademark Network, there are also companies that have the trademark "Shangchunshan". In September 2021, Shenzhen Chunhuo Fire Chain Management applied for the registration of 3 "Shangchunshan" trademarks, the international classification is 35, and the 3 trademarks have been successfully registered in February and March 2022.
Playing card manufacturers tear out the "good".
In the 2024 CCTV Spring Festival Gala, Liu Qian's performance of the magic show "Keeping the New Year at this Time" also gained attention. During the performance, Liu Qian interacted with the national audience and led the national audience to tear the playing cards together.
Some netizens ridiculed: Tearing off so many playing cards overnight is a major benefit to Yao Ji Poker and other poker card manufacturers.
On February 19, the first trading day of the A-share Year of the Dragon, Yao Ji Technology's share price rose by more than 7%. However, on the 20th, its stock price exceeded 3%.
Screenshot of the stock price. The same style of the Spring Festival Gala" is popular.
In addition, "the same style of the Spring Festival Gala" has been sought after on the night of the program's broadcast.
Jingdong data shows that in the 4 hours of the Spring Festival Gala, the search volume of Zhang Ruonan's same sweater in the Spring Festival Gala increased by 21 times month-on-month, the search volume of Zhang Tianai's same lipstick increased by 10 times month-on-month, the search volume of Tang Yan's same lipstick increased by 12 times month-on-month, the search volume of Di Lieba's same lipstick increased by 6 times month-on-month, Xin Zhilei's search volume of the same lipstick increased by 8 times month-on-month, and the search volume of keywords such as Yu Hazy's same Laurence Xu dress increased by 20 times.
The overall turnover of the same related clothing products of the Spring Festival Gala increased by 120% year-on-year, and the same white coat of Ma Li's Spring Festival Gala was sold out of stock on JD.com.
The 2024 Spring Festival Gala of the main station also set off a national style boom. Since the start of the live broadcast of the Spring Festival Gala, the turnover of new Chinese clothing has increased by 215% year-on-year, and the turnover of Hanfu categories has increased by 325% year-on-year, of which the turnover of children's Hanfu has increased by more than 400% year-on-year, and the turnover of trendy brand clothing has increased by 160% year-on-year. (ENDS).