BYD's sales exceeded 3 million units, and it started to spread the game and prepare for a breakthrough!
With the increasing number of new energy vehicles in various countries around the world, the status of domestic new energy vehicles is gradually consolidating, and the industrial structure is also undergoing unprecedented changes.
According to official figures, the production and sales of new energy vehicles in China will reach 9587,000 units, an increase of 358% to 379%, BYD sold more than 3 million units, accounting for 1 3 of the total sales.
BYD is undoubtedly the biggest winner of this new energy vehicle overturning the traditional sedan, with a cumulative sales of more than 3 million units over the past 20 years, far surpassing other joint venture brands.
It took Volkswagen and Toyota years to achieve an average annual sales of 3 million units in China, while BYD completed 20 years between 2003 and 2023, which shows BYD's achievements in the field of new energy.
From breaking through the monopoly of joint ventures to continuously setting market records, BYD has sold 74 units for three consecutive years, 186 units in 2022, and 3030,000 units in the past three years.
Today, BYD has surpassed the joint venture company to become one of the countries with the largest sales of new energy vehicles in China and even the world, and its annual sales are in the forefront of the world's nine major car companies, which is the largest car company in the history of domestic brands.
In 2024, with BYD's new energy models one step after another, BYD has also started its own journey, through a series of competitions, to promote its own products, show its strength, and create a world for its national products.
Some time ago, BYD and the European Football Association signed a formal contract for the 2024 Euro Cup, and will appear in the game as the designated vehicle of the 2024 Euro Cup, providing green and low-carbon mobile phone transportation for the game.
It is reported that BYD will export 240,000 new energy electric vehicles next year, an increase of more than 334% over the same period last year, and is confident that with the influence of the European Cup, BYD's international influence will be further expanded and contribute to the internationalization of Chinese brands.
In addition to providing support for the European Championships, BYD also held a tournament hosted by it some time ago. The first ski marathon in Baishan City, Jilin Province, will be held from January 30th to February 3rd at the Songhua River Ecotourism Resort, and a large number of Icelanders will come to the race.
This event is not only a sports event, but also a grand event of ice and snow tourism, culture and sports, BYD is also an advocate and practitioner of the "1 degree Celsius for the world" environmental protection action, which played an important role in this event and added color to the event.
In addition to sponsoring the Songhua River Ski Marathon, BYD has also launched high-profile new products such as the Leopard Cheetah 5, the Denza D9, the N7 and the Song Weilong.
The first-class products exhibited this time not only increased the high-tech and high-tech content of this event, but also showed BYD's leading force and innovative spirit as a new energy vehicle industry. The addition of this brand has integrated modern technology into this event, making this event even more attractive.
In addition, BYD also cooperated with the organizers of this exhibition to launch the "Songhua River", a "natural golden skating rink" with "42 degrees north latitude".
BYD's design idea is to give full play to the unique location advantages of the Songhua River, combine the natural advantages, and establish an ice and snow sports center with both natural scenery and sports enthusiasm.
BYD has achieved good results in Jilin Province's "New Year on the Songhua River", which has enabled it to achieve new development in "ice and snow" and "ice and snow economy".
BYD's sponsorship of the Songhua River Figure Skating Competition not only enhanced the ornamentation of the event, but also laid a solid foundation for Jilin Province to vigorously promote the development of the snow industry in low temperatures.
By holding this series of competitions, BYD can not only improve BYD's best rate, but also enhance its popularity in the market, thereby improving its awareness in the market.
BYD's sponsorship campaign can closely tie the brand to a certain value, spirit or emotion. At the same time, the holding of sports competitions can also be regarded as a kind of concern for public welfare undertakings and a kind of publicity for the public image of the enterprise.
At present, BYD's annual sales volume has exceeded 3 million units, and the next thing to do is to continue to improve its visibility in the automotive industry through a series of strategic means, so as to further consolidate its position in the automotive industry. I think this series of competition sponsors will enable BYD's brand to enter a healthy development cycle faster!