Rural Bao Ma is popular, 130,000 followers sold 2.5 million.
China's rural consumer groups are large, residents have a high consumption level and strong consumption capacity, which is the target of major e-commerce platforms. Among them, mothers from rural areas have gradually risen to the occasion, with the help of social platforms such as Douyin and Xiaohongshu to promote their living habits and products, which has achieved great success. This article will take the example of a mother from the countryside who has 13,000 followers in her live broadcast room and 2.5 million sales per month. The achievements and countermeasures are analyzed, in order to provide reference and inspiration for the majority of rural writers.
The recipe for success for country moms.
1. Simple and close to life style.
The videos of mothers from the countryside are mainly about the family, telling about the relationship between mother-in-law and daughter-in-law, husband and wife, family life, etc., without too many dialogues, all in post-production. The sound of the film is largely in the rural dialect, simple and real, and does not require a lot of technology or deliberate artificiality. It is precisely because of this that the village mother can better integrate into the user's emotions, so that the user has a feeling of speaking out and resonating with it.
Extension: The video about the village mother is a simple and real thing, which is closely linked to reality, from the perspective of a family, mainly about the relationship between mother-in-law and daughter-in-law and some small things between husband and wife. They don't need much dialogue and just need careful post-processing to convey their emotions. Such a simple way is very popular with netizens, making everyone feel that they are from the heart and can cause great resonance.
2. Emotional marketing, which resonates with users.
The ** of the rural mother is not only close to life, but also can resonate with netizens. A mother from the countryside cleverly integrates the content of the product into the product through a short story, so as to make consumers want to consume. In the country mother, affection is the most important because they can touch the customer's emotions and make the customer have a strong desire to buy the product.
Expansion: The country mother's short ** can arouse the interest of the user, which is also a big reason for their victory. Through clever plot and emotional expression, rural mothers can resonate with users, so that they have a sense of identity with the product and have a strong desire to buy. This emotional marketing model greatly improves the sales efficiency of products, making it easy for a rural mother to sell millions of products.
Take advantage of the unlimited business opportunities in the village market.
1. The size and development prospects of the low-level market.
The countryside is one with 4The huge sinking market with a population of 700 million has great potential. And.
Compared with first-, second- and third-tier cities, the debt ratio in rural areas is relatively small, and the disposable income is relatively high, which provides rural mothers with more development opportunities and room for development. And.
Consumers in rural areas demand more affordable and cheaper products than in first-, second- and third-tier cities. Therefore, rural mothers can use platforms like Douyin to seize the opportunity of sinking and get more business opportunities.
Extended reading: China's countryside is a huge, potential consumer group with a population of 770 million. In rural areas, the debt ratio is lower.
First-, second- and third-tier cities, where residents' discretionary income is also higher. This has brought more opportunities and space to rural mothers. The rural market has higher and higher requirements for affordable, cheap, and just-needed products, so rural mothers can use e-commerce platforms such as short ** to get more business opportunities in the way of "bringing goods".
2. The meaning of content creation.
Among village mothers, creativity is the most important tool. Good content can pique the interest of users and give them an urge to buy, while also being a real life experience. The success of rural mothers shows that on e-commerce platforms, there is also a need for high-quality rural life and rural population. This gives rural writers the ability to create high-quality works, establish their own brands, and create their own commercial value.
Extension: The success of moms from the countryside illustrates the importance of content creativity on e-commerce platforms. Good content can touch users' emotions, stimulate their desire to shop, and give them a real life experience. The success of "Country Mother" has a certain reference significance for creators in other rural areas, that is, by creating high-quality content, they can also establish their own brands on e-commerce platforms, so as to achieve their own commercial value.
Brief summary. The success of "Country Mother" fully demonstrates that there are unlimited opportunities and potential in the rural market. They have created simple and sincere **, aroused the interest of consumers and skillfully incorporated them into the goods, resulting in great commercial success. The number of residents in rural areas is huge, and residents can use them freely, and there is a broad space for development. Through the combination of "content creation" and "emotional marketing", "grassroots" creators in other rural areas can also build their own brands on the Internet, so as to achieve their own commercial value. We firmly believe that this magical moment will continue as the village market flourishes.