Mr. Lin from Shandong is a campus catering contractor. Due to the frequent health and safety problems of campus canteens, the General Office of the Ministry of Education has issued relevant policies to strengthen management. Mr. Lin also encountered a harsh winter in the industry, and almost all of his business was cut off overnight.
But when his peers were withdrawing from the market, he and his executives turned to such a question:Where is the origin of customer needs? Under continuous questioning, they found that there is a lot of hard work, tiring work, and difficult work to make a canteen; The school has just started to be self-employed, and has neither manpower nor experience.
As a result, the company began to provide relevant technology, worker training and guidance and other related services to the school, and did its best to help the school run the canteen, thus opening up a new space for development.
Nowadays, many industries are also facing restrictive policies, and Mr. Lin's experience shows us that SMEs are not without a way out in this situation; Whether it is a "crisis" or an "opportunity" depends on the operator's perception of the policy and the times
Understand the policy and upgrade the strategy
* is one of the leading forces of social development, and policies can adjust the gap between reality and goals in a timely manner. As SME operators, we just need to be the best we can do within a given boundary. It's like when the weather suddenly cools down, you just need to wear an extra padded jacket, and there is no opportunity or need to bargain with the weather forecast.
Furthermore, through deep learning policies, operators can understand the policy intent from the overall situation and long-term perspective, understand that the policy restrictions can protect the interests of the people at the same time, avoid bad money driving out good money, and force enterprises and industries to transform and upgrade, healthy and sustainable development. This is a really good thing for people who really want to do a good job in business.
Business managers with such awareness can reduce a lot of hesitation or hesitation, annoyance or complaintsSave your energy and keep moving forward, so that it is possible to discover new development opportunities.
In recent years, the development quality of the private preschool education industry has been uneven, and the state has made restrictive adjustments to the policy system of the industry, which has obviously had a great impact on many practitioners. However, some practitioners believe that the best time for the development of the preschool education industry has come.
Because under the torrent of policies, profit-seeking capital will choose to withdraw, leaving behind people who really love preschool education. In the face of stricter policies, these people are willing to take care of themselves, correct their deficiencies, improve the quality and level of education in their parks, and better meet the needs of young children and parents.
The people's aspirations resonate at the same frequency
In addition to understanding and agreeing with the policy, enterprises can also take the initiative to upgrade the strategic direction and resonate with the national policy, the principle of which is to actively benefit customers and the people.
Returning to Mr. Lin's story at the beginning, although under the policy management, the school's willingness to outsource the canteen has decreased, but back to the origin of its demand, the school does not no longer need the canteen, but needs to make the canteen better; This is the opportunity space for practitioners to improve themselves and provide value.
The aspirations of the people are also the aspirations of the country and policies. No matter how the external environment changes, if an enterprise always serves the people and thinks about customers, then the national policy will not become a limit for its long-term development, but will become a powerful help.
The motherland is the one who wants us well the most. Today, China's new energy vehicles have won the lead in the world, in fact, more than ten years ago, the Ministry of Science and Technology of the People's Republic of China has done a good job in the development of the automotive industry through a series of industrial policies. Similarly, from the present to the future, the country continues to make higher-level guidance and adjustments in all walks of life, which is the east wind for us to sail to the sea of stars.
Confidence = self-confidence + Thaksin. There may be many internal and external challenges in the future, but no amount of challenges can stop us from moving forward. According to the analysis of relevant sources, there are still enough tools in China's policy toolbox that have not been shot. At present, the turning point of the international economic situation has not yet arrived, and the national economic policy has been determined and only waiting for the opportunity.
The impulse, the desire, the drive, the fighting spirit in the hearts of private entrepreneurs, and the entrepreneurial spirit of hard-working and innovative entrepreneurship that has been passed down from generation to generation are the real confidence that China's economy will surely improve; Once the situation is clear, a boom in life will erupt like a volcano.
Therefore, even in the face of industry restrictions, business operators can reduce the "emotional troubles", there is only one way in front of us, that is, to do our best, to grow ourselves, to create real value for customers, and to shape the genes of our own strong in difficult times.