In the face of the complex business and social environment, if you want to run a good business, in addition to learning from a variety of advanced management methods, you also have a lot of knowledge in dealing with the world. In Runze Garden, many business operators have discussed this:
Recently, I have become more and more aware that I should be sincere and simple in dealing with people, so I began to take off my guard and become simpler. But sometimes my wife thinks I'm not flexible and becomes 'silly'. To be honest, I also feel very conflicted, in the past, I may not have been sincere enough to be honest and mellow, but now I feel that I am not wise enough. ”
Sometimes when you think about it complicated, things become complicated, which is not conducive to solving problems. ”
The road is simple, it is better to be simple, and a simple and sincere heart can see the essence of society. ”
In this regard, Professor Henry Mintzberg, a world-class management master, believes that sincerity or tactfulness are appearances, which essentially depend on the cognitive and thinking mode of managers. An excellent manager always has a "practiced" mindset.
What is "Lianda"?It refers to a more down-to-earth, sophisticated, realistic, and even sophisticated way of doing things, but this is not the same as having a city. In this regard, Professor Mintzberg explained that in order for managers to act decisively and wisely in a complex and delicate society, they must first see themselves clearly, return to their original intentions, and have a well-informed and knowledgeable heart that can effectively deal with various problems.
How to achieve this state of "practice"?Professor Mintzberg highlighted two core elements of Lianda:
The first point is to understand the world of others. Read the customer with empathy, enter the inner world of the customer, and understand the tangible needs and silent desires of the customer.
The second point is to read your own inner world. Go back to our own hearts and ask ourselves what is the original intention of starting a business and what is the real purpose of running a business.
Only by reading others better can we better understand ourselves, and vice versa, when we read our own hearts, we can also better understand others, read the hearts of others. By empathizing with others, understanding oneself, and empathizing with others, so as to return to one's original intention, this is the thinking mode of Lianda.
So, in the process of actually running a business, how to form this kind of thinking mode?In the Runze Garden.
There is an operator who is engaged in childcare institutions, and her experience may give us some enlightenment
This is a childcare institution that specializes in providing services for children aged 0-3 years, and the problem of parents' low trust in the childcare institution has always caused great distress to the operators of this institution. On the one hand, from the perspective of parents, it is inevitable that such a young child will be sent to a childcare institution, and it is inevitable that they will be uneasy, hoping to enter the park, and it is best to go to the classroom to see how the child is doingOn the other hand, in the eyes of nursery teachers, taking care of 0-3 young children is already hard, and as a result, parents are suspicious, and this feeling of not being trusted is also frustrating for teachers.
How can this operator resolve this trust conundrum and win the trust of parents, thereby boosting the morale of the team?She began to empathize, and as a mother of a child, she thought of her own rush when she first became a new mother, and the worry in her heart when she entrusted her young children to the institution, which reminded her of the original intention of starting a childcare institution - hoping to help more new mothers, so that they no longer have to endure the hardships they have suffered, and raise their children more calmly.
As a result, she launched a series of initiatives. First of all, on the basis that her own children have already joined the childcare institution, she began to encourage the teachers and staff of the institution to send their children to the institution. Secondly, there are regular open days for parents, on which parents can personally participate in all the schedules and activities in the park, interact with their children, and in the process, let parents experience the details of their children's daily life in the institution.
Finally, she asks the question: "What would you do if you were a mother to your child?"Through this sentence, I reminded myself not to forget my original intention, and also sent this sentence to the teachers and staff of the institution, so as to train teachers to learn empathy, and use this sentence as the code of conduct of the childcare institution. In this way, parents see that the institution is so sincere and good to their children, and they are also full of trust and respect for teachers and staff, and even during the epidemic, some parents are relieved to send their children to the park.
Only by understanding the needs and deeper desires of others can we better see what our original intention is and why it comes from, and on this basis, we can better build a good relationship with others, so as to gain more people's trust, win orders, and make our business thrive.
We may understand the essence of business as a way to connect with others, and Lianda's thinking model is an insight into the human nature contained in the interaction between people, and even the laws of people's hearts. "The insight of the world is knowledge, and the practice of human feelings is the article", these sixteen words are the realm that Lianda wants to embody: empathize with others, understand yourself, and practice your mind, so as to achieve excellent career and life.