Sell out all the tickets! It is hard to find a ticket when it is sold, and the scene is full. ”
Ticket sellers and ticket buyers may never be on the same channel.
Organizing activities in 2022 is just one word, fight! and the "black swan" are in a hurry, and whether it can be done is not up to the organizers. This situation has been improved in 2023, and today, when there are almost no sequelae, it is difficult for the exhibition industry to return to the past, what kind of scene will it be in 2024?
Food & Beverage Innovation Forum (FBIF), the most influential food event in the Asia-Pacific region.
In 2023, it will also return to offline and land in Shenzhen, with 5,580 companies present, the number of visitors exceeding 28,000, and the proportion of brands participating in the conference will reach 63%.
Data**: Based on the product framework of Zhanghuiyun, Qunshuo has customized a personalized ticketing system for FBIF to provide full services for ticket purchase, verification and statistics of exhibition activities, and effectively precipitate event data to achieve online and offline integration. Why is FBIF 2023 a significant increase in data? Why is FBIF's activity data so well organized? Someone has a lot to do.
Based on the product framework of Zhanghuiyun, Qunshuo has customized a personalized ticketing system for FBIF to provide full services for ticket purchase, verification and statistics of exhibition activities, and effectively precipitate event data to achieve online and offline integration.
I didn't expect it to be successful," one organizer who joked that it was all a matter of luck told Qunshuo, "At first, I just wanted to create an opportunity for long-term customers to communicate, but as soon as it was over, someone asked when the next one would be." “
The organizer must:Yes, there isEnlightenment: Once the opening of the activity is opened, it cannot be closed.
Therefore, digitalization must be prepared from the beginning of the activity, otherwise you may run into trouble
In the early stage of growth, I didn't pay attention to data construction, and it was better to cooperate with third-party ticketing platforms, but once the first-class business left halfway, the organizer would make a difficulty! The new business platform is not compatible with the old data, and even the activity data is not in their hands at all, which not only cannot achieve data accumulation at all, but also may make ticketing become the Achilles heel of enterprise development.
The lesson for the exhibition is that it is best to keep the ticketing system in your own hands at all times, otherwise the sponsor will not be able to answer the question of the previous session.
As a ticketing system, Qunshuo pays attention to one stop to the end, and the early choice for the organizer is early and free as soon as possible.
The ticketing system built by Zhanghui Cloud is implemented on the official website of FBIF events, and visitors or exhibitors can purchase tickets. From ticket creation to after-sales work, the event organizer operates by itself, and can issue tickets, purchase tickets, and pay by themselves without fake hands, and connect with on-site ticket inspection equipment, so that customers can successfully complete ticket inspection and admission.
Create a ticket: Edit the ticket information, set the ticket type (such as ordinary ticket, VIP ticket, group ticket, etc.), set **, quantity, preferential policies, etc. FBIF selects a template and fills in the information in the background to design a ticket purchase page that meets the requirements of the event.
SaleTickets: Ticket type selection, shopping cart, payment, invoicing. After selecting the ticket type, customers can add it to the shopping cart and choose a variety of payment methods such as Alipay, WeChat, and corporate transfer. The system is able to update the sales of tickets in real time.
Verification and write-off: Certificates, face recognition and other verification methods, one ticket and one inspection, fast customs clearance, to avoid conflicts, to solve the problem of low efficiency of manual ticket inspection.
To meet the current needs of exhibition ticket management, the above are must-have features. On this basis, with the help of the community bones of Zhanghuiyun, Qunshuo deliberately designed drainage clues on the ticket purchase page to support customersAutomatically generate ticketing posters, use the user's social relationship to share it out, and complete the fission of sales leads.
How can customers enjoy the discount for the early bird ticket and ** price released by the organizer? The customer checks the ticket in the shopping cart, and the system can be based on the preferential policyAutomatic offer settlement。When purchasing tickets, the organizer can basically let go of his hands, which is also a more intelligent and humane embodiment of Zhanghuiyun.
The data analysis capabilities of Zhanghuiyun allow FBIF to clearly grasp various sales data, how many new users have registered, how many visitors have bought tickets, and how many companies have participated in the ......Ticketing system supportData visualization, so that decision-makers can see the customer conversion rate at each stage at a glance, help you understand ticket sales, and optimize operational strategies.
After completing the local deployment of the ticketing system for the organizer, Zhanghuiyun can provide conference support for various exhibitions, forums and salons.
The Zhanghui cloud ticketing system not only covers the before, during and after the event, but also runs through multiple events, and tracks the data on the same person to record which activities the other party has participated in.
Operators can obtain user activity data with one click, grasp customer information at any time, and form more refined user portraits through the accumulation of multiple activity data, so as to fully understand their consumption preferences. And its action trajectory provides more accurate judgment for the organizer and drives the direction of future event operation.
This data will help the organizer to provide personalized service to customers, thereby increasing customer satisfaction and making the event even better.
Long-term benefitsNot only can the system be effective for a long time, but it can also play a role in data value across time, multiple events and sessions.
ExhibitionsIncrease revenueReduce customer acquisition costs, shorten sales cycles, improve customer retention rates, form standard sales processes, improve sales conversion rates, and make exhibition operations more agile.
SecurityThe organizer can better control the distribution and circulation of tickets, prevent the appearance of fake tickets, and provide a secure payment environment to protect the payment security of users.
This integrated ticketing system of online + offline integration greatly improves the organizational efficiency of exhibition activities, provides insight into user behavior, and ensures the safe and smooth conduct of exhibition activities.
FBIF currently has 900+ exhibitors, 7400+ industry guests, and 47000+ professional visitors in 2024.