Apple's sales in China are declining, and Cook said it has little impact!
Everyone knows that Apple's situation in China from 2023 onwards is not good, and even foreign ** have expressed pessimism about it, saying that "iPhone is no longer popular in China". Recently, Apple announced its latest quarterly earnings report, which is like tearing off its own "fig leaf", but Cook still flatly denies it, only saying that it is just a trivial matter, what is the truth? Let's take a look at the information first!
The figures released by the company show that the revenue in Greater China in FY04 was 14934.4 billion yuan, down 3.1 billion yuan from the same period last year, down 13% from the same period last year. A large company like Apple, even if it's just a drop of 13%, which is enough to make their "gold owners" frightened, not to mention a 13% drop.
It is worth mentioning that although Apple's sales in Greater China have declined, they have good sales in North America, Europe and South Korea, but they have "failed" in China, which makes many people very worried. Wall Street analysts originally estimated Apple's earnings to $23.5 billion, but their expectations for Apple far exceeded their expectations!
Cook defended Apple's performance in Greater China for two reasons: one is that China is the most competitive market in the world, which means that Apple is targeted by other companies in China, and it is understandable that sales are declining. The second reason is that because of the current market recession, everyone does not want to buy new mobile phones, in fact, it is not because of the decline in iPhone sales.
Cook's words sound very reasonable, but if you think about it carefully, there is no reason why the so-called decline in sales is the decline in sales, there is no reason, in fact, the current Apple is not as good as before, the iPhone is no longer the "sweet and sweet" of the past, in contrast, Chinese consumers have begun to tend to buy domestic products when buying new products.
There is no doubt that the rise of domestic brands such as Huawei and Xiaomi has affected the status of premium machines in China. With the return of the Huawei Mate60, Huawei has regained two percent of its market share and has successfully surpassed the "other" to become one of the three premium brands in China. And the strong attack of Xiaomi 14 has put them in a predicament!
Although Apple is the largest in China and the largest in the world, their competition is also getting bigger and bigger, their market share is getting smaller and smaller, their leading position is getting lower and lower, and their position is getting higher and higher. In 2024, Huawei is still strong, and the iPhone has become synonymous with "lack of creativity", leaving it in an embarrassing and negative situation.
In fact, by 2024, the Huawei P70 series, Huawei Mate60 series, Xiaomi 14 Ultra, iPhone 16, are all ready. The iPhone 16 may be their last attempt, either dead or dead, "squeezing toothpaste" has obviously come to an end, and now, what they have to do is to make huge changes in the shape of the product and the user's feeling. Do you think there is still a market for Apple's mobile phones? Could it be that domestic mobile phones are better than iPhones? How long does it take? Leave a comment below!