As China's technology industry enters a blowout stage, the smartphone market has also ushered in earth-shaking changes, a fierce brand reshuffle is being staged, and Apple's sales in China are facing unprecedented challenges. According to the data on the number of new machine activations released by the authoritative BCI in November, Xiaomi phones with 52430,000 units, back to the first domestic brand, second only to Apple's 60440,000 units, but compared with Apple, Xiaomi's year-on-year growth rate is very impressive, reaching 441%, and maintained a year-on-year growth of more than 40% for five consecutive weeks.
At the same time, in the 4K+ high-end market, Xiaomi and Huawei have also shown amazing explosivenessrespectively. The year-on-year growth rate of 8% ranks among the top threeThe pattern of high-end first camp led by Apple, Huawei, and Xiaomi has taken shape;It is worth noting that this year, under the strong suppression of Xiaomi 14 series and Huawei Mate60,Apple's market share began to show a significant decline, decreasing by -21 year-on-year2% market share,It is not difficult to see from the market share of Xiaomi and Huawei year-on-year that Apple's lost market share has been divided by Xiaomi and Huawei.
Why domestic mobile phones can become popular is inseparable from the technical efforts made by Huawei and Xiaomi behind the scenes. First of all, let's talk about the Huawei Mate60 series,Without saying a word, it is equipped with Kirin 5G chips to return,Without any warm-up, it caused an uproar in the industry, and it was sold out immediately after listing, and it is still in a state of difficulty in grabbing. The return of Huawei's Kirin chip,There is a lot of room for the front-end design software, materials, equipment, peripheral chip manufacturers and terminal manufacturers of the domestic semiconductor chain；In addition, in the case of sufficient production capacity, Huawei Hongmeng + Kirin ecology will be promoted to other mobile phone brands, such as Honor, so that the market for domestic chips will be further expanded, and the original Qualcomm and peripheral imported chips (GPU+RF, etc.) will be cut off. It can be said that Huawei Mate60 is like a shot in the arm and an introduction, which makes people see the hope of breaking through sanctions, and the hope of survival and development under heavy pressure.
Let's talk about Xiaomi again, as we all know, some time ago, when CCTV was promoting domestic technology companies, it wasBinding Huawei and Xiaomi to be the strongest CP in China's technology industry to "strengthen the core and replenish the soul".。From an expert's point of view, Xiaomi's surging OS domestic operating system plays a role in the technology industry no less than a chip, or even a whole semiconductor industry chain, if the chip is compared to the "heart" of the technology industry, then the domestic operating system is the "brain". At the same time, CCTV also said that Xiaomi Surging OS is the world's first people, car and home full ecological operating system, realizing the public base of the future Internet of Everything, and making tens of billions of scientific and technological equipment "more understanding people's hearts" new infrastructure.
The success of Xiaomi and Huawei also represents the rise of the entire domestic mobile phone brand in the domestic market. With the continuous progress of technology and the intensification of market competition, domestic mobile phone brands have gradually won the trust and support of consumers. To put it simply, with the advent of the AI era, the intelligence of the operating system has also become the general trend, and this is also the advantage of Xiaomi surging OS, from these experiences, Xiaomi surging OS is far more innovative than today's iOS.
Now, with the launch of new products and the successful execution of marketing strategies, Xiaomi's sales have once again climbed to the top of domestic brands, restoring strongly and standing out in the highly competitive market. In the face of such earth-shaking changes, it is not only the redivision of the market structure, but also the diversified embodiment of consumer choices. Behind this change is the continuous improvement of the technical strength of domestic mobile phone brands and the increasingly mature market operation ability. In November, Xiaomi's market share appreciated, and the domestic brand No. 14 was the same