Let's start with a paragraph:6 beats. A, the boss of a traditional industry, heard that the game industry was very profitable, so he patted his head and prepared to diversify and enter the game industry. Then Boss A found Mr. B, patted him on the shoulder and said, "Dude, I'll invest you x million, and you can help me make a game with hundreds of thousands of people and tens of millions of dollars a month." Mr. B patted his chest and swore to Boss A: "Mr. A, don't worry, it's absolutely no problem, you just wait for the NASDAQ listing in X years to ring the bell." Then Boss A invested tens of millions, and King B tossed for dozens of months, and the game finally came out. Expected bugs flew all over the sky, so Boss A slapped the table and began to scold his mother. Mr. B, who took the high salary offered by Boss A and brushed his experience points for dozens of months, naturally didn't do it, and left without saying a word, leaving a mess. Boss A, who didn't bubble up a few times with tens of millions of yuan, patted his thigh and regretted it, except for solving the employment problem for the country and **, he didn't get anything. Such a situation exists in the game industry, in the e-commerce industry, and in all industries that seem to make quick money, after all, not everyone can calm down in front of money. The popular point is: I only saw the thief eating meat, but I didn't see the thief being beaten. The literary point is: in the case of superficial observation and ignorance of other people's core competitiveness, they rashly copy other people's business models! 
A familiar picture that evokes countless memories every time you see it.
Yes, the list of high-quality authors The game industry is very profitable, but after all, there are very few game companies that make money, and there are also very few game works that make money. Every year, many game companies are born in the market, and many game products are launched (standalone, terminal games, web games, mobile games, etc.), but there will also be many game companies and game products that die silently, and there are many masterpieces.
Play more games in 2010 I did a special feature, which counted the top ten classic death games, including "A3", "King of Kings", "Stone Age", "Crazy Tank II", etc., one or two failed games have little impact on companies with deep pockets such as Shanda, but for small and medium-sized companies such as Yuquan International, Sheng Xuanming, Huayi International, etc., it may lead to the company's bankruptcy or acquisition.
But those games that have come back from the Ghost Gate, such as "Journey to the West II", "Dragon Babu", "Journey", etc., have contributed huge revenue to the company, laying a solid foundation for the company's financial reports and even listing. If you think of heaven and hell, you can make a lot of money if you slow down, but if you can't slow down, you can only live in the memory of a few people, which can't help but make people sigh.
Let's go back to the paragraph at the beginning of the article. Outsider Boss A was shocked by the aura of the game industry, coupled with the hype and rendering amplification intentionally or unintentionally, so he enthusiastically asked the "insider" Mr. B with a lot of hot money: How to make games? How to make a lot of money?
Mr. B, who has been in the game industry for many years, may have done multiple projects in multiple companies before, may be a non-core member, may be a long-term depressed kind, may be a core member but the project has not been followed from beginning to end, may have done it in a certain position such as planning or operation or programming, and may have only done a certain type of game with a certain theme, but we have said before: The game industry is an industry that is changing with each passing day and developing rapidly, and personal early views and experiences may not be universal.
What happens when Boss A, who is eager to make a lot of money, and Boss B, who is eager to make a career, meet? Will Mr. B admit the risks of the game industry to Boss A? Does it show how fierce the competition is in the industry and how high the failure rate is? Will it mean that the project will cost more money to promote and operate in the later stage? I guess most of them won't. So Mr. B took the hot money invested by boss A and began to brush up on experience points, in this case, the game company and the game product 9% will die.