With the advancement of globalization, cross-border e-commerce plays a vital role in the globalization of brands. However, e-commerce penetration is relatively low in Europe and the US, so the key to global branding success is to adopt a broader omnichannel strategy.
In the U.S., offline channels are becoming increasingly important, providing brands with a wide range of room for growth. Leveraging offline channels is an integral part of taking your brand global, and offline retail is still dominant globally.
According to eMarketer, online retail in the U.S. also accounted for only 14 percent in 20226%, more offline; South Korea is a bit higher, with only 262%；Canada is even lower, at 11%.
The United States has a vast land area, but its population is small, 3300 million people, but the total economic volume is the highest in the world, the world's largest economy, and the US GDP will reach 27 in 202336 trillion US dollars, GDP per capita reached 8040,000 US dollars.
The total economic output of the United States alone is more than that of China and Japan combined, which is equivalent to the sum of the economic aggregates of "Japan + Germany + Britain + France + Italy".
In the whole of the United States 3Out of a population of 300 million, the total annual retail consumption reached 57 trillion dollars. In addition, the U.S. consumer market attracts consumers from all over the world. The United States is the world's largest importer, importing up to $2$5 trillion. This has further boosted the size of the U.S. consumer market.
Some time ago, the National Retail Federation (NRF), the world's largest retail industry association, released the "Top 100 American Retailers in 2023". The list ranks U.S. retailers based on 2022 sales.
In the list, Walmart came out with 4996$500 million in sales topped the list, with a growth rate of 78%。Amazon with 2324Sales of $600 million followed, with a growth rate of 67%。Costco Wholesale, The Kroger Coand The Home Depot are in third to fifth place, respectively.
Walmart
U.S. percentage of global sales: 83%;
Number of offline stores in the United States (as of 2022): 5,330;
Year-on-year growth rate of offline stores in the United States: 010%。
Amazon
U.S. % of global sales: 68%;
Number of offline stores in the United States (as of 2022): 558;
Year-on-year growth rate of offline stores in the United States: 020%。
Costco
U.S. percentage of global sales: 75%;
Number of offline stores in the United States (as of 2022): 574;
Year-on-year growth rate of offline stores in the United States: 250%。
Target
U.S. % of global sales: 100%;
Number of offline stores in the United States (as of 2022): 1,948;
Year-on-year growth rate of offline stores in the United States: 110%。
walgreens
U.S. percentage of global sales: 89%;
Number of offline stores in the United States (as of 2022): 8,785;
Year-on-year growth rate of offline stores in the United States: 090%。
The maturity and stability of the U.S. offline retail market provides brands with a broad space for development.
Offline channels cover a wider range of regions and people, which can increase brand awareness and emphasize the shopping experience. Achieving full coverage through offline channels is also key to success.
Although the offline retail channels in the United States are very vast, there are many challenges to operating offline channels in Europe and the United States. Which channels should I choose? How to find buyers in the channel and communicate effectively? How to impress buyers to reach cooperation? How to occupy high-quality channels for a long time without being dismissed? This requires an in-depth strategy and strong execution. European and American supermarkets settled in