———New Amendment]: December 2023.
Docking Personnel": [Zhou Wen].
Global Tampon Market Brand Marketing and Production Outlook Survey Report 2024 2031
Chapter 1: Overview of the development of China's tampon industry.
1.1 Overview of the tampon industry.
1.1.1 Definition and classification of tampons.
1) Industry-related definitions.
2) Industry product classification.
1.1.2 Analysis of the advantages of tampons.
1) Analysis of the size and age structure of the female population.
2) Analysis of urban-rural differences in the consumption of industry products.
3) Safety issues of industry products.
1.2.4 Analysis of the consumption environment of the industry.
1) Analysis of residents' disposable income.
2) Analysis of household consumption expenditure.
3) Analysis of consumer demand characteristics.
1.3 Analysis of raw materials in the tampon industry.
1.3.1 Analysis of cotton fiber**.
1.3.2 Analysis of man-made fibers**.
1.3.3 Cellophane** situation analysis.
1.4 Analysis of development opportunities and threats in the tampon industry.
Chapter 2: Analysis of the development status of the global tampon industry.
2.1 Analysis of the development status of the global tampon industry.
2.1.1 Overview of the development of the global tampon industry.
2.1.2 Global tampon market size analysis.
2.1.3 Analysis of the global tampon competitive landscape.
2.1.4 Global tampon product structure analysis.
2.1.5 Regional distribution of tampons worldwide.
2.2 Analysis of the development of the tampon industry in major countries.
2.2.1 Analysis of the development of the U.S. tampon industry.
1) U.S. tampon market size analysis.
2) Competitive analysis of U.S. tampon companies.
3) The development trend of the tampon industry in the United States.
2.3.1 tampax.
1) General introduction of the brand.
2) Main product classifications.
3) Product advantage analysis.
4) Brand sales.
5) Brand analysis.
6) Brand sales in China.
2.3.2 playtex is suitable.
1) General introduction of the brand.
2) Main product classifications.
3) Product advantage analysis.
4) Brand sales.
5) Brand analysis.
6) Brand sales in China.
2.3.3 KOTEX Yarn.
1) General introduction of the brand.
2) Main product classifications.
3) Product advantage analysis.
4) Brand sales.
5) Brand analysis.
6) Brand sales in China.
2.3.4 Johnson & Johnson obyo
1) General introduction of the brand.
2) Main product classifications.
3) Product advantage analysis.
4) Brand sales.
5) Brand analysis.
6) Brand sales in China.
2.3.5 unicharm Sophie.
1) General introduction of the brand.
2) Main product classifications.
5) Brand analysis.
6) Brand sales in China.
2.3.7 Comparative analysis of major brands.
1) Comparison of product specifications of major brands.
2) Comparison of major brand products**.
3) Comparison of sales of major brands.
2.4 Prospects for the development of the global tampon industry**.
2.4.1 Global tampon industry development trends.
1) Application trend analysis.
2) Product trend analysis.
3) Competitive trend analysis.
4) Market trend analysis.
2.4.2 Global tampon market outlook**.
Chapter 3: Analysis of the development status of China's tampon industry.
3.1 Analysis of the development of China's tampon industry.
3.1.1 Analysis of the development process of China's tampon industry.
3.1.2 Summary of the development status of China's tampon industry.
3.1.3 Analysis of the development pain points of China's tampon industry.
3.2 Analysis of supply and demand in China's tampon industry.
3.2.1 Analysis of the production situation of China's tampon industry.
3.2.2 Analysis of the demand of China's tampon industry.
1) The consumption scale and consumption structure of sanitary napkins.
2) The consumption scale of the tampon market.
3) Estimation of the demand potential of tampons.
3.2.3 Analysis of the profitability of China's tampon industry.
5) Analysis of the bargaining power of industry buyers.
6) Summary of industry competition.
Chapter 4: Market Analysis of Key Products in Tampon Industry.
4.1. The main product structure characteristics of the industry.
4.1.1. The main product structure characteristics of the industry.
4.1.2 Overview of the development of the industry product market.
4.2 Tampon market analysis by different usage patterns.
4.2.1 Plastic catheter tampon.
1) Sales of plastic catheter tampons.
2) The main manufacturers and brands of plastic catheter tampons.
3) Plastic catheter tampon** contrast.
4) The development trend of plastic catheter tampons.
4.2.2 paper catheter tampons.
1) Sales of paper catheter tampons.
2) The main manufacturers and brands of paper catheter tampons.
3) Comparison of paper conduit tampons**.
4) The development trend of paper catheter tampons.
4.2.3 finger push tampons.
1) Sales of finger push tampons.
2) The main manufacturers and brands of finger push tampons.
3) Finger push tampon** contrast.
4) The development trend of finger push tampons.
4.3 Market analysis of tampons made of different raw materials.
4.3.1 Chemical mixed material tampon.
1) Sales of chemical mixed material tampons.
3) Organic tampon** contrast.
4) The development trend of organic tampons.
4.4. Analysis of the sales channels of the main products in the industry.
4.4.1. Analysis of the development of the main sales channels of industry products.
1) Large supermarkets and warehouse shopping malls.
2) Department stores.
3) Convenience stores.
4) Direct sales channels.
5) Online shopping.
4.4.2 The main problems existing in the sales channels of industry products.
4.4.3. The development trend and strategy of product sales channels in the industry.
4.5 Analysis of Internet + tampon marketing model.
4.5.1 The overall development of e-commerce in China's tampon industry.
4.5.2 Analysis of Internet penetration rate of China's tampon industry.
4.5.3 Analysis of e-commerce competition in China's tampon industry.
4.5.4 Analysis of the profitability of e-commerce in China's tampon industry.
4.5.5 Problems in the e-commerce market of China's tampon industry.
4.5.6 Estimation of the e-commerce market size of China's tampon industry.
4.5.7 Analysis of e-commerce market trends in China's tampon industry.
Chapter 5: Analysis of Key Regions of China's Tampon Industry.
5.1 Analysis of the development of Guangdong tampon industry and **.
5.1.1 Analysis of the status of Guangdong sanitary napkin industry.
5.1.2 Guangdong tampon brand competition.
5.1.3 Demand prospect for tampons in Guangdong**.
5.4.2 Competition of Fujian tampon brands.
5.4.3 Demand prospect for tampons in Fujian**.
5.5 Analysis of the development of Jiangsu tampon industry and **.
5.5.1 Analysis of the status of Jiangsu sanitary napkin industry.
5.5.2 Jiangsu tampon brand competition.
5.5.3 Jiangsu tampon demand prospects**.
5.6 Analysis of the development of the tampon industry in Zhejiang and **.
5.6.1 Analysis of the status of Zhejiang sanitary napkin industry.
5.6.2 Zhejiang tampon brand competition.
5.6.3 Demand prospect for tampons in Zhejiang**.
Chapter 6: Case Study of Key Tampon Companies in China.
6.1 Overview of the development of enterprises in the tampon industry.
6.2 Case study of key domestic tampon enterprises.
6.2.1 Guangzhou Procter & Gamble***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise product structure.
4) Corporate tampon business analysis.
5) Enterprise market channels and networks.
6) Analysis of the advantages and disadvantages of enterprise development.
7) Analysis of the latest development trends of the enterprise.
6.2.2 Hengan International Group***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise product structure.
4) Corporate tampon business analysis.
5) Enterprise market channels and networks.
6) Analysis of the advantages and disadvantages of enterprise development.
7) Analysis of the latest development trends of the enterprise.
6.2.3 Johnson & Johnson (China)**
4) Corporate tampon business analysis.
5) Enterprise market channels and networks.
6) Analysis of the advantages and disadvantages of enterprise development.
7) Analysis of the latest development trends of the enterprise.
6.2.5 Shanghai Kao***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise product structure.
4) Corporate tampon business analysis.
5) Enterprise market channels and networks.
6) Analysis of the advantages and disadvantages of enterprise development.
7) Analysis of the latest development trends of the enterprise.
6.2.6 Kimberly-Clark (China)**
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise product structure.
4) Corporate tampon business analysis.
5) Enterprise market channels and networks.
6) Analysis of the advantages and disadvantages of enterprise development.
7) Analysis of the latest development trends of the enterprise.
6.2.7 Fujian Hengli Group***
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Analysis of enterprise product structure.
4) Corporate tampon business analysis.
5) Enterprise market channels and networks.
7) Analysis of the latest development trends of the enterprise.
Chapter 7: Tampon Industry Outlook** and Investment Recommendations.
7.1 Tampon industry development trend and prospects**.
7.1.1. Analysis of industry development factors.
7.1.2 Industry Development Trends**.
7.1.3 Industry development prospects**.
7.2 Investment status and risk analysis of tampon industry.
7.2.1. Analysis of the current situation of industry investment.
7.2.2 Analysis of industry barriers to entry.
7.2.3. Analysis of industry business model.
7.2.4. Early warning of industry investment risks.
7.2.5. Industry mergers and acquisitions analysis.
7.3 Analysis of investment opportunities and hot spots in the tampon industry.
7.3.1. Analysis of the investment value of the industry.
7.3.2 Industry investment opportunity analysis.
1) Analysis of investment opportunities in the industrial chain.
2) Analysis of investment opportunities in key regions.
3) Analysis of investment opportunities in market segments.
4) Investment opportunities in the industry blank spots.
7.3.3 Analysis of industry investment hotspots.
7.4 Analysis of the development strategy and planning of the tampon industry.
7.4.1 Research and analysis on the development strategy of the tampon industry.
1) Strategic comprehensive planning.
2) Technology development strategy.
Figure 3: Analysis of tampon strengths.
Figure 4: Summary of tampon industry standards as of 2023.
Figure 5: Interpretation of relevant policies for the tampon industry as of 2023.
Figure 6: The 14th Five-Year Plan for the development of tampon-related industries.
Figure 7: China's GDP and growth rate from 2017 to 2023 (unit: 100 million yuan, %)
Figure 8: Size and proportion of female population from 2017 to 2023 (unit: 100 million people, %)
Figure 9: Age structure of the female population from 2017 to 2023 (in %)
Figure 10: Per capita disposable income and growth of urban residents in China from 2017 to 2023 (unit: yuan, %)
Figure 11: Per capita consumption expenditure of urban and rural residents in China from 2017 to 2023 (unit: yuan).
Figure 12: Analysis of opportunities and threats in the development of China's tampon industry.
Exhibit 13: Global tampon market size growth from 2017 to 2023 (in USD billion, %)
Exhibit 14: Global tampon market landscape in 2023 (in %)
Exhibit 15: Global tampon product mix in 2023 (unit: %)
Figure 16: Regional distribution of tampons globally in %, 2023
Exhibit 17: U.S. tampon market size growth from 2017 to 2023 (in USD billion, %)
Exhibit 18: U.S. tampon competition in 2023 (unit: %)
Exhibit 19: U.S. tampon industry trends.
Exhibit 20: Growth of the Japanese tampon market size from 2017 to 2023 (in USD billion, %)
Exhibit 21: Competition among Japanese tampon companies in 2023 (unit: %)
Exhibit 22: Trends in the Japanese tampon industry.
Exhibit 23: Growth of the German tampon market from 2017 to 2023 (in USD billion, %)
Exhibit 24: Competition among German tampon companies in 2023 (unit: %)
Exhibit 25: Trends in the German tampon industry.
Exhibit 34: PlayTex has the main advantage.
Exhibit 35: Playtex sales from 2018 to 2023.
Exhibit 36: PlayTex Analysis.
Exhibit 37: PlayTex Sales Channels and Sales in China.
Exhibit 38: Overview of the KOTEX brand.
Exhibit 39: KOTEX product categories and specifications.
Exhibit 40: KOTEX Luxe Strengths.
Exhibit 41: KOTEX sales from 2018 to 2023.
Exhibit 42: KOTEX Lux** analysis.
Exhibit 43: KOTEX sales channels and sales in China.
Exhibit 44: General presentation of the Johnson & Johnson Obyo brand.
Exhibit 45: Johnson & Johnson obyo product categories and specifications.
Exhibit 46: Johnson & Johnson Obyo's main strengths.
Exhibit 47: Johnson & Johnson obyo sales from 2018 to 2023.
Exhibit 48: Johnson & Johnson obyo** analysis.
Exhibit 49: Johnson & Johnson Obyo's sales channels and sales in China.
Exhibit 50: Unicharm Sophie brand in general.
Exhibit 51: Unicharm Sophie product categories and specifications.
Exhibit 52: Unicharm Sophie dominates.
Exhibit 53: Unicharm Sophie sales from 2018 to 2023.
Exhibit 54: Unicharm Sophie** analysis.
Exhibit 55: Unicharm Sophie's sales channels and sales in China.
Exhibit 56: NatraCare Naika brand overview
Exhibit 57: Natracare Naika product classification and specifications.
Figure 67: Summary of the development status of China's tampon industry in 2023.
Figure 68: Statistics on China's tampon production capacity as of 2023 (unit: 10,000 tampons, %)
Figure 69: China's women's sanitary napkin consumption from 2017 to 2023 (unit: 100 million yuan, %)
Figure 70: China's women's sanitary napkin consumption structure in 2023 (unit: %)
Figure 71: China's tampon consumption scale from 2017 to 2023 (unit: 100 million yuan, %)
Figure 72: Estimation of China's annual tampon demand potential (unit: 100 million people, %, times, 100 million pcs, 100 million yuan).
Exhibit 73: Gross profit margin of China's tampon industry (unit: %)
Chart 74: 2017-2023 China's tampon industry** trend (unit: yuan).
Exhibit 75: Competitive hierarchy analysis of China's tampon industry.
Exhibit 76: Competitive landscape of China's tampon industry in 2023 (unit: %)
Exhibit 77: Current competition in China's tampon industry.
Figure 78: Analysis of potential entrant threats in China's tampon industry.
Figure 79: Threat analysis of substitutes in China's tampon industry.
Figure 80: Analysis of the bargaining power of China's tampon industry on upstream merchants.
Figure 81: Analysis of the bargaining power of China's tampon industry on downstream customers.
Figure 82: Analysis conclusion of the five forces of China's tampon industry.
Figure 83: Key product mix of tampons (unit: %)
Exhibit 84: Sales of plastic catheter tampons in 2023.
Exhibit 85: Summary of major manufacturers and brands of plastic catheter tampons.
Exhibit 86: Comparison of major brands of plastic catheter tampons**.
Figure 87: Analysis of the development trend of plastic catheter slivers.
Exhibit 88: Sales of paper catheter tampons in 2023.
Exhibit 89: Summary of major manufacturers and brands of paper catheter tampons.
Exhibit 90: Comparison of major brands of paper catheter tampons**.
Figure 91: Analysis of trends in the development of paper catheter tampons.
Exhibit 92: Sales of finger push tampons in 2023.
Exhibit 93: Summary of major manufacturers and brands of finger push tampon.
Exhibit 94: Comparison of major brands of finger push tampons**.
Figure 95: Analysis of the development trend of finger push tampons.
Figure 103: Analysis of the development trend of cotton tampons.
Exhibit 104: Sales of tampons in chemical blends, 2023.
Exhibit 105: Summary of major manufacturers and brands of organic tampons.
Exhibit 106: Comparison of major organic tampon brands**.
Figure 107: Analysis of the development trend of organic tampons.
Figure 108: Analysis of the status of Guangdong's sanitary napkin industry from 2017 to 2023 (unit: %)
Exhibit 109: Comparison of major brands of tampons in Guangdong and **.
Figure 110: Estimation of the annual demand scale of tampons in Guangdong (unit: 10,000 people, %, yuan, 10,000 yuan).
Exhibit 111: Analysis of the status of Shanghai's sanitary napkin industry from 2017 to 2023 (unit: %)
Exhibit 112: Comparison of major tampon brands in Shanghai and **.
Figure 113: Estimation of the annual demand scale of tampons in Shanghai (unit: 10,000 people, %, yuan, 10,000 yuan).
Figure 114: Analysis of the position of Beijing's sanitary napkin industry from 2017 to 2023 (unit: %)
Exhibit 115: Comparison of major tampon brands in Beijing and **.