In January 2024, the sales data of major platforms showed that the sales of many SUV models have been "halved". What's going on here? This article will analyze the following aspects.
Let's take a look at the Tesla Model Y. In November last year, sales of the Model Y were 49,877 units, which increased to 60,055 units in December. In January 2024, sales fell to 29,912 units. This phenomenon may be due to the upcoming facelift, with the 2024 model set to go on sale on February 1. Many car owners have chosen to wait and see before the ** model goes on the market. In addition, Tesla implements a centralized delivery model, and the production capacity of the Shanghai Gigafactory not only needs to meet the domestic market, but also needs to supply to overseas markets, so the monthly sales of the brand's models fluctuate very much.
The Lincoln Navigator sold 9,757 units in December 2023, but sold 2,413 units in January this year. In fact, the Voyager itself is a relatively unpopular model. In the second half of last year, the average monthly sales of vehicles were only more than 2,000 units. It can only be said that in January this year, the sales of the Voyager returned to normal levels. As for why sales soared in December last year, it may be because of the greater discount on sales at the end of the year.
In addition, the sales of Xpeng G6 and Xpeng G9 have also declined significantly. Xpeng G6 sold 7,673 units in December last year, and sold 1,803 units in January this year. It is rumored that the car launched a new policy in January, and the car can be discounted by 20,000 yuan for picking up the car that month. But now it seems that such a ** effect is not good. Many netizens complained that Xiaopeng G6 lacks cost performance, and it is difficult to compete with models such as BYD Song L and Zhiji LS6. In addition, some people think that the appearance design of Xpeng G6 is not good-looking.
Finally, the M5 sold 4,563 units in December 2023, while sales fell to 857 units in January this year. Since the launch of the new M7, the M5 has gradually become a "small transparent". In the case that the positioning of the M7 is obviously high-end, the pricing of the two cars is highly overlapping. This is something that is difficult for many consumers to understand. However, the M5 is not without its advantages. This car is stronger than the M7 in terms of chassis texture and driving experience. But consumers don't really care much about that.
In a highly competitive market environment, if a car does not have a clear positioning, or does not know how to meet the needs of consumers, then the car will inevitably be eliminated by the market. So which car do you think will stand out in the future? Welcome to leave a message to discuss!
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