Let's start with the conclusionBYD Auto's sales in 2024 will easily exceed 4 million units, between 400 and 4.5 million.
BYD's own sales target is 4.5 million units, and if you understand BYD's sales growth in recent years, you will feel that it is not difficult for BYD to achieve this goal.
Let's take a look at BYD Auto's car sales and year-on-year growth in recent years:
Sales volume in 2020: 4163.37 million units.
Sales volume in 2021: 7300.93 million units,A year-on-year increase of 7536%
Sales volume in 2022: 18685.43 million unitsA year-on-year increase of 25593%
2023 sales: 30244.17 million unitsA year-on-year increase of 6186%
Looking at this year-on-year sales growth rate, if the growth rate is based on 2023, then BYD's sales in 2024 will exceed 4.8 million units.
BYD's sales growth chart From the current situation, it is not difficult for BYD's sales to increase by more than 30% in 2024, and the lowest growth rate in the past three years has also exceeded 60%, for BYD, nothing is impossible.
2022 is the year of BYD's outbreak, with a direct increase of 255 times, because this year BYD announced that it would no longer produce fuel vehicles and began to produce all new energy vehicles, which was also a year of new energy vehicles.
In 2024, the growth point of BYD Auto will mainly come from the domestic and foreign markets, especially the foreign market, and it is believed that BYD's sales will be even brighter in 2024.
The total sales of domestic cars in 2023 is 300940,000 vehicles, of which 94950,000 vehicles are new energy vehicles, and the penetration rate of new energy vehicles has reached 316%, sales of new energy vehicles increased by 37% year-on-year9%, in a period of rapid growth.
In the same period, the growth rate of fuel vehicles was only 31%, the growth of the automobile market all falls on the new energy body, and it is expected that the fuel vehicle market may usher in negative growth in 2024, and the lost market of fuel vehicles will be seized by new energy vehicles.
Let's take a look at the specific situation of BYD Auto.
In the 2023 new energy vehicle sales list, BYD alone accounts for 6 of the top 10 models in terms of sales, including 3 pure electric models, namely: Yuan Plus, Dolphin, and Seagull.
There are three hybrid models: Song Plus DM-i, Qin Plus DM-i, and Song Pro DM-i.
The six models of the Han DM-i are BYD's sales leaders, with a combined sales volume of more than 1.7 million units, accounting for more than half of BYD's sales.
Yuan PLUS focuses on the pure electric SUV market, with a range of 430 510 km, ** in 1278~16.080,000 yuan, and the sales volume in 2023 will be 312324 units.
Dolphin focuses on the pure electric small car market, with a cruising range of about 400 kilometers and ** in 1168~13.Between 980,000 yuan, the sales volume in 2023 will be 298512 units.
Seagull focuses on the low-end pure electric small car market, with a range of 305 405 kilometers, ** in 738~8.Between 980,000 yuan, the sales volume in 2023 will be 267,320 units.
Song PLUS DM-i is mainly aimed at the hybrid SUV market, ** in the 1448~20.880,000 yuan, sales in 2023 will be 291677 units.
Qin PLUS DM-i focuses on the hybrid sedan market, ** in 898~13.Between 580,000 yuan, the sales volume in 2023 will be 322642 units.
Song Pro DM-i focuses on the low-end hybrid SUV market, ** in the 1168~14.980,000 yuan, and the sales volume in 2023 will be 215518 units.
The six cars of Qin PLUS DM-i cover almost all markets within 200,000 family cars, and the cars within 20 are the largest sales in the automobile market, and they are also the main force of family cars.
Whether it is Sylphy or Lavida, fuel consumption and car cost cannot be compared with Qin PLUS DM-i, and can only rely on large price reductions to maintain part of the market.
The maximum drop in the price of Sylphy and Lavida naked cars has exceeded 30,000 yuan, which was unimaginable before, but it is impossible to maintain the market by price reduction alone, and no matter what Sylphy and Lavida do, the market will inevitably shrink.
In 2024, the Qin L DM-i will be launched, positioned slightly higher than the Qin PLUS DM-i, and will continue to seize the market of Suteng, Passat, and Civic, and it should not be a problem to sell 200,000 units a year.
Song PLUS DM-i and Song Pro DM-i continue to seize the joint venture SUV market, and the market of Honda CR-V, Fenglanda, Corolla Ruifang, and R**4 Rongfang will be further seized.
Song PLUS DM-i In 2024, BYD's new car Yuan UP will be launched, which is a pure electric SUV positioned slightly lower than the Song PRO DM-i, and the sales of this car are not expected to be lower than that of Qin L.
In 2024, BYD will also have a new pure electric car on the market, which is the Hiace 07 EV, which is a mid-size SUV model of the Ocean series, making up for the shortcomings of the Ocean series SUV, and the sales volume is expected to be slightly lower than that of the Qin L.
Cars within 200,000 yuan, BYD is the absolute king, as for BYD's high-end models, looking up to U7 U8 U9, what is sold is not sales, but feelings.
Personally, I think BYD's current fastest growth should be in the foreign market, BYD exported a total of 242765 vehicles in 2023, a year-on-year increase of 3342%。
It is expected that in 2024, BYD's sales in overseas markets will increase by 2 3 times to 50.7 million units.
BYD's foreign markets are mainly distributed in five regions: Europe, South America, the Middle East, Southeast Asia and Central Asia.
BYD new energy vehicles in Sweden and Norway sales best, but the total is still relatively low, growth space, BYD and the British electric car reached an agreement, three years to sell 5,000 electric vehicles to the British company, for the European market sales, BYD in Hungary to establish a vehicle production base.
Dolphin in the Southeast Asian market, BYD will compete with Hyundai for the supremacy of new energy vehicles, BYD sales continue to be the first in Thailand, it originally had a production base in Thailand, but also plans to establish a production base in Indonesia, in order to ** Southeast Asian automobile market.
In the South American market, BYD has a production base in Brazil, the first to enter the Brazilian and Colombian markets, in Central Asia, BYD has a production base in Uzbekistan, BYD has sold a total of 10,000 new energy vehicles to Uzbekistan.
BYD for export sales, even specially bought a ro-ro ship to transport cars, a ro-ro ship has 7,000 standard parking spaces, it is the rapid growth of the overseas market, BYD will buy a ship to transport itself. On January 15, 2024, BYD has transported 5,449 vehicles for export by ro-ro ship.