Sony Honda Mobility, a partnership between Honda and Sony, unveiled the new Afeela electric car brand last year, and showed off its skills at this year's CES, using the Sony PlayStation 5 handlebars to drive the Afeela prototype on the stage, which caused the audience to amaze, and in addition to the pure electric sedan, Afeela will also launch a new SUV and a more affordable entry car to complete its lineup.
The new Afeela electric car brand is provided by Honda with vehicle hardware equipment, Sony is responsible for the development of on-board systems, is expected to launch the first pure electric sedan in 2025, and officially enter the North American market in 2026, challenging Tesla's leading position, and recently foreign media "Nikkei Asia" reported that in addition to pure electric cars, Afeela is expected to launch a new SUV in 2027, and in 2028 or later, release a more affordable compact car, Seize the entry market. According to SHM's response to Reuters, it is not possible to disclose any relevant information at this time.
In 2022, Sony unveiled a Vision-S 02 concept SUV, which is also seen as the prototype of the future SUV, with a sleek and streamlined shape, a large banner touch screen in the car, and an in-car system that provides richer entertainment features and a seven-seater cabin. The entry-level model will share parts with Honda's own electric vehicles to reduce the cost of building the car, which is conducive to providing a more affordable **.