Chery Automobile's cooperation with Huawei is progressing well, and a Chery Automobile spokesperson responded to this and denied some online rumors. The report pointed out that after the Zhijie S7 was launched, the store attendance rate was less than 30%, resulting in a shortage of show cars and test drives. The delay in the delivery of the Zhijie S7 is mainly due to the slow delivery of the manufacturer. In addition, some car owners reported that the Zhijie S7 has quality control problems. Chery Automobile may not be able to keep up with production capacity, which may lead to the delay in the delivery of the Zhijie S7. However, we can't ignore the question: why is the arrival rate of Zhijie S7 so low? Why do some car owners question their quality control? Does this mean that there is a problem with the quality and market competitiveness of the Zhijie S7? The Zhijie S7 is expected to be the crystallization of the cooperation between Chery Automobile and Huawei, and is a smart electric SUV full of technology.
However, the post-IPO reality was disappointing. According to reports, the number of show cars and test drives of the Zhijie S7 is seriously insufficient, resulting in a store attendance rate of less than 30%. This not only brought great distress to consumers, but also raised questions about the cooperation between Chery Automobile and Huawei. The main reason for the delay in the delivery of the Zhijie S7 is that the manufacturer has been slow to ship, which may be due to the problem that Chery Automobile's production capacity cannot keep up. However, this does not explain why the attendance rate is so low. Is there a lack of consumer interest in the S7? Or is the ** of the Zhijie S7 not competitive? Or is the quality and performance of Zhijie S7 unable to meet the needs of consumers? Some car owners have expressed doubts about the quality control of the Zhijie S7, which is a more serious problem. The quality of a car is directly related to the user's experience and safety.
If there is a problem with the quality of the Zhijie S7, then consumers will of course be skeptical about it. This question leads us to think more deeply: can the cooperation between Chery Automobile and Huawei really bring innovation and change? Will the S7 really be able to meet the needs of consumers? Does Chery Automobile have deficiencies in technology research and development and quality control? For the delivery delay and quality control problems of the Zhijie S7, Chery Automobile needs to take it seriously and take effective measures to solve it. Only by increasing production capacity and strengthening quality control can we enhance consumers' confidence in Zhijie S7 and win the market competition. Of course, the cooperation between Chery Automobile and Huawei still has great potential and opportunities. Both companies have strong technical strength and market influence, and as long as they can give full play to their respective advantages, we believe that they will be able to create a new situation.
In short, the delivery delay and quality control problems of the Zhijie S7 have aroused questions and concerns among consumers. Chery Automobile needs to take these issues seriously and take effective measures to solve them. Only by increasing production capacity and strengthening quality control can we win the trust of consumers and the recognition of the market. At the same time, the cooperation between Chery Automobile and Huawei still has great potential and opportunities, and as long as they can give full play to their respective advantages, we believe that they will be able to succeed. In 2023, Chery Automobile achieved significant growth in sales and new energy vehicle business. Chery's annual sales exceeded 1.8 million units, a year-on-year increase of 526%, of which the sales volume of the Chery brand was 1.34 million units, and the sales volume of the Xingtu brand was 1250,000 units, and the sales volume of the Jietu brand was 3150,000 units.
At the same time, Chery has also made important progress in its new energy products, launching a number of new energy models, including Chery Fengyun, Xingtu Star Era, Jietu Shanhai, etc. In addition, Chery also ranks first among its own brands, and its product quality has been recognized. The significance of the cooperation between Huawei and Chery is to explore a new way of doing business, and for Cialis, the cooperation with Huawei is a lifesaver. Cialis does not occupy too much dominance in the cooperation, while Chery has a larger volume and operating strength. Therefore, both sides need to communicate and adjust more in the cooperation to achieve the smooth progress of the cooperation. In short, each enterprise has its own unique business conditions and cooperation needs, and cooperation is not simply a replication experience, but needs to be adjusted according to the actual situation.
Chery has achieved significant growth on the basis of seeking truth from facts, which is also the responsible attitude that enterprises should have. Chery Zhijie S7 and Star Era ES are the two brands under Chery Automobile, and they are basically the same on the basis of positioning, price range and platform. However, the delivery of the Epoch ES after the launch is much smoother, and there are even existing cars for consumers to pick up directly, while the Zhijie S7 has the problem of insufficient show cars and not enough test drives. This has sparked some speculation that this may be related to Chery Automobile's capacity allocation between the two brands. Chery Zhijie S7 and Epoch ES represent how Chery Automobile balances the relationship between its own brands and cooperative brands in the new market environment. Especially in the context of the transformation of new energy vehicles, market relations are also in the reconstruction stage, which poses new challenges to car companies.
Jin Yibo, a spokesman for Chery Automobile, said that the production and delivery of the Zhijie S7, the in-store display and test drive will be further resolved. Chery hopes to solve the problem of Zhijie S7 to ensure that the image of the cooperative brand is not damaged. The first smart car cooperated by Huawei and BAIC will also be launched in June this year, and how to avoid the same problem has become the next thing Huawei needs to consider.