In order to implement the spirit of the general secretary's instructions on doing a good job in Tianjin Xiaozhan rice, further implement the Tianjin Xiaozhan rice quality and efficiency improvement project, ensure that the provenance of Xiaozhan rice is controllable, and highlight the name, special, excellent, and new characteristics of rice, on February 4, 2024, coinciding with the first spring day of the 24 solar terms, Rongcheng Group, together with the National Japonica Rice Engineering Technology Research Center, the people of Gegu Town, and other relevant units, held a signing ceremony for the whole industrial chain of Xiaozhan rice. Du Haihong, deputy general manager of Rongcheng Wenjian Group, Meng Xiangji, deputy mayor of Gegu Town, Jinnan District, and Wu Qingshu, head of the agricultural cooperative, jointly signed the "Cooperation Agreement on the Whole Industry Chain of Xiaozhan Rice" as representatives. Hao Yinjie, Chairman of the People's Congress of Gegu Town, Cao Junpeng, Deputy Secretary of the Party Committee, and Li Jianjun, Director of the Agricultural Service Center; Yang Fei, chairman of the National Japonica Rice Center, and Gao Zhikun, a technician, of Tianlong Technology Co., Ltd.; Zhang Hongtao, Secretary of the Party Committee of Rongcheng Wenjian Group, and Li Bin, Project Manager, attended the ceremony.
This cooperation will not only re-excavate the historical and cultural connotation of Xiaozhan Rice and revitalize the new image of the historical brand of Xiaozhan Rice, but also jointly build a new closed-loop development model of the whole industrial chain integrating "variety cultivation, quality improvement, brand building and standardized production" of Xiaozhan Rice. Through high quality and high price, farmers can increase their income, and enhance the influence and reputation of small station rice.
According to the cooperation agreement, the three parties will jointly invest, build and operate the whole industrial chain project of Xiaozhan Rice. The project will cover all aspects of seed breeding, planting, processing, sales, and tertiary production of Xiaozhan rice, and promote the sustainable development of Xiaozhan rice industry by introducing advanced planting technology, improving product quality, strengthening digital agriculture, expanding planting in Beijing, Hebei Province, developing sales markets, and introducing cultural tourism projects.
Zhang Ronghua, chairman of the board of directors of Rongcheng Group, once proposed to focus on the "five lives", through the "five together", and realize the "five commons", Rongcheng Wenjian Group, as an integrator of life elements, undertakes the requirements of Chairman Ronghua, and focuses on the whole life cycle management of people to meet people's "body, mind and spirit" integrated service needs. In the past eight years, it has continued to build the integration of resources in the whole industrial chain of the "rice +" economy, and has laid out a number of "rice +" bases such as Wuchang, Tailai, Panjin, and Jiamusi, leading a healthy lifestyle, guiding consumption patterns, and helping the coordinated development of Beijing-Tianjin-Hebei agriculture with varieties such as Xiaozhanxiang No. 1, and helping the coordinated development of Heilongjiang and Tianjin production and marketing areas with varieties such as Tairong No. 1.
The signing of this cooperation framework agreement is not only conducive to promoting the sustainable development of the small station rice industry, but also conducive to promoting the transformation and upgrading of the agricultural industry. In the future, Rongcheng will continue to deepen cooperation with partners to jointly explore a more efficient, environmentally friendly and sustainable agricultural development model, and help people live a healthy life, integrate Beijing-Tianjin-Hebei, open up urban-rural relations and implement national strategic goals such as "double carbon", rural revitalization and healthy China.