On the first working day after the Spring Festival holiday, Meizu announced non-stop news, officially announcing the cessation of research and development of traditional "smart phones", the future transformation of AII in AI projects, and the new machine is expected to be officially unveiled next month.
Early this morning, Shen Ziyu, chairman and CEO of Meizu Group, publicly announced that Meizu Technology has officially decided to stop the research and development of traditional "smart phones" and transform the research and development of new projects of AII in AI (full artificial intelligence) in the future.
On the morning of February 15th, Shen Ziyu posted that an event would be held at 9 am on February 18th to talk about "why AII in AI, talk about the truth", and Meizu Technology also had relevant content. However, on February 16, Shen Ziyu and Meizu Technology deleted the relevant content, including other official platforms, and did not announce the reason to the outside world. While the outside world is speculating, Meizu Technology resumed the above activities on February 17, and the time is still set for February 18.
Shen Ziyu said in ** that Meizu Group has completed the transformation from a mobile phone company to an ecological group, so in the future, it will build a multi-terminal, full-scene, immersive and integrated unbounded Zhixing open platform experience. In the future, it will not only launch mobile phones, but also become a leader in the all-weather AR glasses industry. Now that the mobile phone industry is dead, but the sales of Meizu's flagship mobile phones have reached a record high, Meizu will focus on the development of AI in the future, bringing more cutting-edge exploration technology Pro-level products.
Geely Automobile's Xingji Times acquired Meizu in 2022 and jointly established Xingji Meizu Group, Meizu founder Huang Zhang is no longer responsible for specific businesses, and Shen Ziyu will take over all Meizu businesses. The Meizu 20 series will be released in March 2023 and the Meizu 21 will be released in November of the same year, and the sales of the two generations of products have picked up compared with the past, but there is still a big gap from Shen Ziyu's "three years to enter the top five high-end", which may also be the reason for the decision, Meizu will not go against the times.
According to industry insiders, Meizu's first "AII in AI" project under the guidance of the Meizu 21 Pro, which has three complete certificates and will be officially released in March at the earliest. The appearance of this mobile phone is very similar to that of the Meizu 20 Pro, with Samsung's 2K resolution flexible vertical screen on it, equipped with ultrasonic fingerprint unlocking, a rear 50 million pixel triple camera module, and the core is equipped with a Snapdragon 8Gen3 processor, which is expected to have a built-in 5000 mAh battery and support up to 80W wired charging. On this basis, Meizu will also launch an unbounded version, which is covered on both sides of Titan glass with a more high-end positioning, and supports two-way satellite communication to locate the ultra-high-end market.
Meizu executives have previously publicly stated that the Meizu 21 standard version is a high-end product for the general public, and the experience in all aspects can already meet the needs, and the Meizu 21 Pro is an ultra-high-end product positioned at a price of 6000 yuan. With the support of Geely Group's upstream and downstream, Meizu mobile phone procurement components can have a greater say and do not have to care about cost control, and more stores will be built downstream to form a new pattern.
Friends, what do you think of Meizu's announcement to stop developing traditional "smart phones" and transform into the mobile phone field?