The shooting of the company's corporate video is an important task about product presentation.
Through promotional videos, companies are able to show the audience the quality, characteristics and innovations of their products.
When shooting a promotional video, it is necessary to analyze the product in depth and derive some relevant content from it to make the promotional video richer and more vivid.
The in-depth analysis of the product is an important part of the shooting of promotional videos.
For example, let's say our product is a smartwatch.
Let's start with the exterior design of the watch to highlight its fashion and sophistication.
Then, we can introduce the intelligent health management system of the watch in combination with the functional characteristics of the product.
The watch can monitor physical indicators such as heart rate and blood pressure in real time, and provide personalized health suggestions to protect the user's health.
The watch also supports the recording and analysis of multiple sports modes, which can help users better understand their exercise status.
Through such an in-depth analysis, the audience can have a deeper understanding of the value and function of the watch.
Some other related content can be derived to enrich the promotional video.
For example, we can show the user's life when wearing the watch through a scene reproduction.
For example, we can show a business person wearing a watch to check their schedule and receive urgent emails before a meeting.
Or, we can show a sports enthusiast who wears a watch to run outdoors, and the watch reminds him of a long period of inactivity and records his running results.
Through such a situational interpretation, the audience can better associate the convenience and practicality of the watch in practical use.
In addition, the language of the promotional video should be smooth, the content should be concise and to the point, and the characteristics of the product should be described in an orderly manner.
You can narrate the content in this way and make the whole promo video more creative.
For example, we can first introduce the unique design and appearance of the product, then introduce the functional characteristics and innovations of the product, and finally combine the real cases of users to show the actual application effect of the product.
This narrative makes it easier for the audience to understand the benefits of the product while keeping the overall narrative organized.
For example, when displaying product features, you can use split-screen display to present different product features on the screen at the same time to increase the audience's viewing experience.
Dynamic text and graphic elements can be used to increase the visual impact of the promotional video.
Through adequate planning and production, enterprises can effectively convey the value of products, enhance brand image, and attract more target customers through promotional videos.