On February 20, South Korea's ** "Finance Today" published an article saying that although Samsung Electronics experienced negative growth in the global tablet market in the fourth quarter of last year, it still maintained the second position. While Chinese manufacturers are on the rise, Samsung Electronics' concerns are also deepening.
According to data from market research agency Canalys, global tablet shipments in the fourth quarter of last year were 3,77780,000 units, a year-on-year decrease of 107%。From the manufacturer's point of view, Apple 148010,000, a sharp decrease of 24 year-on-year0%；The market share also increased from 461% down to 392%, but still retained the first position. During the same period, Samsung Electronics sold 68160,000, down 105%, but due to the shrinking of the tablet market itself, the market share remained at 18%, ranking second.
And Huawei shipped 28150,000 units, an increase of 95 over the same period last year4%, ranking third. Lenovo with 26820,000 units ranked fourth, an increase of 149%。200 at Amazon10,000 units, a sharp decrease of 439%。Some analysts believe that Apple, Amazon and other companies have declined, while Chinese companies Huawei and Lenovo have shown an upward trend, which is affected by China's domestic patriotic consumption boom. According to the analysis, relatively speaking, Samsung, which does not account for a large proportion of sales in China, is less affected.
Affected by this, the tablet market last year was 10Negative growth of 3%. Tablet shipments have been declining for three years in a row.
However, expect to see some ** this year. "Despite the year-end and New Year spurt activity and commodity surge, it was not enough to turn around the market's fortunes," said the Canalys researchers. Flat plate sales will occur this year due to healthier inventory levels and additional demand for **and commercial uses. "The new models announced by TCL and Lenovo at CES 2024, as well as the expected update to Apple's iPad portfolio at the beginning of this year, will help increase the chances of tablet replacement," he continued. ”
To this end, Samsung Electronics will continue its dual-track strategy this year, strengthening profitability with a high-end product lineup while securing market share with popular products.
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