In the cold winter, the banks of the Songhua River in Baishan City are a lively scene. The first Jilin Songhua River Ice Skating Marathon Challenge and the main venue of the 2024 National Fitness New Year's Greeting are being held here. As an advocate of "Cooling the Earth1", BYD once again demonstrated its strong commitment to environmental protection and sports.
The New Year is celebrated on the Songhua River. This ice and snow feast attracted nearly 7,000 contestants and countless spectators to witness it. Due to the huge scale of this event, the "1+10+10" model is adopted, which mainly includes 1 skating marathon, 10 ice and snow sports events and 10 ice and snow experience activities, and constructs the Songhua River Winter Ice and Snow Event Carnival.
As a shining pearl in Northeast China, Baishan City is located in the southeast of Jilin Province and is known as the "Changbai Forest Sea" and the "Snowy Kingdom". With its superior geographical location and abundant natural resources, Baishan City has become an ideal place for all kinds of ice and snow sports activities. The first Jilin Songhua River Ice Skating Marathon Challenge presented this beautiful ice and snow world to the national audience.
As a leading enterprise in the new energy vehicle industry, BYD actively responds to the call for national fitness, advocates the concept of green travel, and helps the promotion and development of ice and snow sports. As one of the important partners of the event, BYD exhibited a number of new models such as the Formula Leopard Leopard 5, Denza D9, N7 and Song L, which injected new vitality and highlights into the event with their excellent performance and environmental protection characteristics. In this ice and snow feast, BYD showed the audience a safe, stable and comfortable driving experience. BYD's new energy vehicles have shown excellent performance and reliability on the Songhua River at 42 degrees north latitude, demonstrating their advantages and strength in extreme environments.
Especially in the extremely cold weather conditions such as the Northeast, BYD's technical advantages are particularly significant. It adopts innovative technologies such as pulse self-heating technology and high-efficiency heat pump with wide temperature range, which can shorten the full charging time of the vehicle by 35% under the condition of battery temperature of -20; Compared with the normal temperature environment, the full charging time is only increased by 25 minutes. The application of these technologies makes BYD models more adaptable and reliable on the Songhua River at 42 degrees north latitude, providing a safer and more comfortable ice and snow experience for competitors and spectators.
In addition, BYD's participation is not only to support ice and snow sports, but also to promote the development of winter tourism economy in Northeast China. With its abundant ice and snow resources and unique natural scenery, the Northeast region attracts more and more tourists to experience the fun of ice and snow sports. The holding of the Jilin Songhua River Ice Marathon Challenge has further enhanced the popularity and influence of winter tourism in Northeast China, and injected new impetus and vitality into the revitalization of the local economy.
BYD's participation is not only the participation of a company, but also the support for ice and snow sports and the practice of environmental protection concepts. BYD will continue to work with more activities and partners to promote the process of green mobility and sustainable development, and contribute to building a better future.