At 9 o'clock on the 18th, the eighth day of the Lunar New Year, Yan Li, deputy director of the Changying Old Site Museum, "took up his post" early in the morning. She said happily that due to the continuous rise in the popularity of cultural tourism in Changchun, the number of visitors received by the museum far exceeded that of previous years, and in order to provide better services, compared with daily life, the museum sent more staff to maintain on-site order every day.
As the "cradle of new Chinese films", Changying has always been the "place where dreams begin" in the hearts of Chinese filmmakers. In 2014, the Changying Former Site Museum, an art palace that records and carries the development, progress, prosperity and changes of Chinese films, was born, opening the door for domestic and foreign tourists to approach films, understand Changying, and fall in love with Changchun. How to seize the "northeast wind" blowing by the cultural tourism industry in this snow season? How to add another firewood to the popular "out of the circle" Changchun Cultural Tourism? How to target the interests, concerns and memories of tourists of all ages?
Tourists change their clothes and take photos in the light and shadow photo studio launched by the Changying Old Site Museum.
Lock in attention with "Spring Festival does not close".
It is our first time to come to Changchun, and the Changying Site Museum is the first stop of the tour. Because I want my children to see Changying's position in the history of Chinese cinema and what kind of movies she has made, so as to cultivate her hometown pride from an early age. Yu Shuyi, a "post-70s" Yanji tourist, said that she took her children to "slow down" the museum because she heard that it not only launched a "Spring Festival non-closing" service, but also extended the closing time to 19 o'clock, enough time to savor it.
Shen Yi, a tourist from Nanjing, also praised the "Spring Festival does not close", because the service is friendly to college students like him who want to go around the world before the university starts. "I made a special strategy for this trip, and my biggest interest should be the 'three-dimensionalization' of Changchun that I see in books, and I want to explore the qualitative breakthrough process of Chinese cinema from silent to sound, from black and white to color, in this museum. Shen Yi said.
The words of the tourists made Yan Li very excited. "On the day of the Chinese New Year's Eve, the museum is open until 19 o'clock, and the tourists are really endless, and the staff have to leave work at 21 o'clock every day, but the thought of providing a better experience for foreign tourists in the long New Year makes everyone feel very busy and happy." "Through market research, it was found that during the Spring Festival, 80% of tourists came from the south, and after the sixth day of the Lunar New Year, most citizens and tourists from surrounding cities chose to travel off-peak. In this regard, Yan Li believes that the promotion of cultural tourism in Changchun City is strong and effective, and the Changying Old Site Museum has taken multiple measures and continued to make efforts, locking the attention of citizens and tourists in advance in the year-round business model, and fighting an active battle of cultural tourism revenue.
Successful fans with innovative interactive experiences
I particularly like national costumes, can you help me choose one? How many negatives can I get for the $188 set? In the light and shadow photo studio innovatively launched by the Changying Former Site Museum, Ms. Cao, a "post-90s" Wuhan tourist, threw out a series of questions. The staff helped her choose a set of Tibetan costumes and said, "This is the costume for the movie "Visitors on the Iceberg". Then she was introduced to shooting....Ms. Cao was pleasantly surprised: "I found out here when I was looking up the guide on Xiaohongshu, wearing film-themed costumes, as well as special makeup, styling and photography services, which is amazing!" After a while, I will send ** to the WeChat circle of friends! According to the staff, the average daily experience of the light and shadow photo studio can reach more than 100 people, among which the two discounts launched for parent-child families are the most popular.
If the light and shadow photo studio is the existence of the "winding path" of the Changying Old Site Museum, which is still famous, then the "immersive museum" tour experience staged at 11 o'clock and 15 o'clock - "Changying NPC" can be described as "explosive". "We came to play on the fourth day of junior high school, just in time for "The Gunshots of the Secret Bureau". But we both followed the same clue and didn't see the whole story. Today, I took advantage of the time to enter the museum at 10 o'clock, and I had to follow another line in a while. We all love this kind of immersive drama-like 'flash mob' performance with a relatively short duration. Sun Shuang, a "post-00s" tourist, said that the launch of "Changying NPC" broke their inherent impression of the museum's tradition and static, and brought a series of surprises. During the performance of another play, "Shangganling", he encountered a "wounded soldier" passing by him, and a young tourist even took the initiative to come forward to help, which can be said to be quite deep in the play.
Not only that, in the printing workshop, which was opened to the public for the first time last year, an immersive drama that is staged every day, "The Disappearing Master Tape", is also a "magnetic field" for the museum. "It can be said that the venue is full, a ticket is hard to find, the return rate of tourists is particularly high, and the review rate is also very high. The ticket clerk said.
It is understood that the museum has innovatively launched a series of immersive and interactive experience activities, attracting many tourists to come here, experiencing the unique charm of Changchun's film culture in an all-round way, and also making the Changying Old Site Museum, a tourist check-in place, have a word-of-mouth effect.
In the memories of different eras, each has its own dreams
Grandpa, grandpa, I'm going to shoot, one, two, three, eggplant! "In the exhibition area of Changying's classic movie "Heroes' Children", three generations of a family from Dalian are visiting. "My in-laws and I are both fans of the movie "Children of Heroes", and we have special feelings for Changying, no, I deliberately found a place to introduce it and take a photo. When he said this, the "post-30s" tourists were overjoyed in the hall. Not only are the older generation die-hard fans of Changying, but Yu Jiaxi, the granddaughter of the "post-00s", has recently fallen in love with Changying because of the popular Spring Festival movie "Hot and Hot". "This time, I saw the workers, peasants and soldiers of Changying at the end of "Hot and Hot", and my grandfather told me that the movie produced by Changying must be good. Yu Jiaxi said.
Kong Weiping, a tourist from Shandong Province wearing a big flower jacket from the Northeast, and her daughter are a beautiful scenery in the crowd. "This is what I bought specifically for coming to Changchun, and I follow the local customs, and this big flower jacket is so suitable for the occasion! Kong Weiping said that as a "post-80s", during her visit, she found good memories of watching movies since she was a child, and chose to bring her 5-year-old daughter here to let her children experience the development of new Chinese films for decades, "Not only do I find the memories of my youth, but also want to plant a seed of memory for my children."
Tourists from all over the world, all kinds of psychological needs, and memories of the times are ...... at a glanceIn the Changying Former Site Museum, people bid farewell to the fancy tour and consciously integrated into various empathetic designs. As Yan Li said, the museum is becoming more and more popular, not only thanks to Changying's rich film resource endowment, but also thanks to Changying's people always walking on the road of exploration, development and innovation, as well as the help of Changchun Cultural Tourism to "film and television IP tourism", and also thanks to the profound historical and cultural heritage of Changchun, a "film city". "We are building a large-scale stage play in the third studio, bringing the highlights of Changying's new and old films to the stage, and continuing the popularity with continuous innovation, so that more visitors can build their dreams where their dreams begin. Yan Li said.
*:Changchun**.
Editor: Liu Suna.
Editor-in-charge: Chen Sixiu.
Proofreading: Wang Gengyue.
Producer: Xie Xiaohui.